At the beginning of September, Thomas Phinney, Extensis Product Manager for Fonts and Typography will be speaking at the ATypI conference in Dublin, Ireland. The Association Typographique Internationale (ATypI) is the global forum and focal point for the type community and business, and this is the annual ATypI conference.

Thomas will be speaking about the business of web fonts, how we came to develop our web font rental service, WebINK, and the issues that type foundries need to consider when publishing their fonts for use on the web. Here’s a bit about his presentation.

Type foundries considering the world of web fonts face a dizzying array of questions. The most challenging are not technical issues, but business questions. It’s not just “how big is this market and how fast is it growing?” but other complex issues of the business model: what is the ideal level of font protection? What’s appropriate pricing? Rental or one-time fee? Is it bad business for the type industry to serve raw desktop fonts as web fonts? Extensis’ Thomas Phinney tackles these questions with plenty of audience participation and discussion.

For more information about the conference, and to register, see the ATypI site.

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