March 14th, 2012 by Alexandra Barltrop
We had an amazing time at the Technology for Marketing & Advertising event in London a couple of weeks ago. It was our third year attending and we were happy to meet many of you who are as mad about fonts and DAM as we are!
Davin Kluttz, our Senior Product Manager came all the way from Extensis HQ in the US to present two amazingly well received seminars (seriously, they were queuing out the door!) for us.
The first one was “Classy, Clowny or Crude? How your site’s typography affects your brand”, which illustrates how web typography affects your website, and how you can select and implement web typography that is just right for the job. So many people these days think it’s OK to use Comic Sans on their websites. This may come as a shock, but it just doesn’t cut the mustard! Davin illustrated this by showing how some iconic brands would look if their logos were in this font (Chanel, Coca-Cola, Star Wars) which got several laughs from the crowd. To drive the point home, he also showed us several examples of “classy”, “clowny” and “crude” web typography, which gave the audience a feel for the direction in which they should be taking their sites.
The second one was entitled “What does this DAM thing do?” Ever find yourself pulling your hair out trying to locate an image in a sea of thousands? Don’t you think it would be nice to preview a video on your iPad without a special plug-in? Or even just have access to all your digital content on the go, so you are able to act fast if a client unexpectedly throws a “let’s see it now” lasso around your neck? Well Extensis has a solution for all of these problems and it was all nicely wrapped up in this presentation, which not only explained what an “asset” is, but also demonstrated how to leverage digital asset management solutions to find, locate, archive and access files, regardless of location.
If you couldn’t make it to the show, couldn’t get in to the theatre or would simply like to see what we had to say on web typography and digital asset management, we have very kindly provided the slides from both presentations below!
Enjoy! If you have any feedback, please let us know – we’d love to hear from you.