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Polish your brand management and your image will shine

As a creative professional, you know how important image can be. Whether you are a designer, illustrator, writer, developer, photographer, project manager, or a member of an account team—helping elevate the identity of your clients is a daily task. But have you taken a step back and thought about your own brand management? As a busy professional, developing your own brand often gets pushed aside. But polishing your professional identity could be the difference in progressing your career or gaining a new client.

In this post let’s dive into the art of self-promotion and brand management. I’ll explore some tips about branding for creatives and pose questions to get the ball rolling in your professional development.

Self Brand and Brand Management

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In our first post, we covered the fundamentals around the art of self-promotion, including tips on what questions to ask yourself, how to build your visual identity, and the various channels to explore in promoting yourself.

For Part 2 in our series, we’ve interviewed four damn good designers we’ve worked with from all over the world on our Fontspiration project—a showcase of the designers’ favorite fonts to help inspire your own work. We asked our designers—Jose, Rosa, Amanda and Justin—how they self-promote, with questions running the gamut from how often they update their portfolio to the best places to showcase their work to how often they network.

One thing we found is that, not surprisingly, there’s no magic bullet, and everyone has their own preferences and does things in a way that works for them. That said, there are some common threads. We’d like to share some insights that stood out for us to help frame how you might think about your own self-branding efforts.

4 Damn Good Designers Tell Us: How to Self-Brand & Promote,  Justin Freiler's website

Justin Freiler updates his portfolio site when Jupiter and Uranus align.


 
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