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How do you improve font management with your new MacBook?

Mac OS Font Management Best PracticesYou’ve got that snazzy new MacBook on your desk. You’ve figured out how to use the new Touch Bar, and are now ready to get that machine primed and ready for you to be productive.

I recommend that you take a moment to look at how your fonts are handled on your machine. Where they’re stored, how many are kept active, and how best to manage them.

To help you get started, we’ve created a Font Management Best Practices Guide that is specifically focused on macOS. We recently updated this guide to cover multiple versions of macOS, including Sierra v10.12.

This free guide will help you make the most of that machine, and keep it from being bogged-down with unnecessary font clutter.

Download the Guide


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Part Five of Creating a Brand Style Guide

The Creating a Brand Style Guide Series is written by Pariah Burke, consultant and trainer for creative, publishing, and editorial professionals.

  • Part One: “Why You Need a Media-Comprehensive Brand Style Guide.”
  • Part Two: “Defining and Creating Your Logo Uses”
  • Part Three: Establishing Consistent Brand Colors Across Media
  • Part Four: Defining Brand Typography

Photography and video are important brand elements. A brand style guide must guide their use as well as set forth procedures and rules for obtaining properly licensed and released stock imagery, and how to future proof the brand against copyright infringement claims.

In the Previous Installment

Part 4, “Defining Your Brand Typography,” was the largest installment in the Creating a Brand Style Guide series. In it you learned about the importance of typefaces to your brand, including how many companies have commissioned custom fonts to give their brands something no other has; choosing type families over individual typefaces for maximum flexibility in your written communications and designs; selecting special-use fonts to augment your main brand type families; how to select and define font usage for digital documents such as websites, ebooks, PDFs, and more; controlling the licenses and uses of fonts to keep your organization on the right side of the law; how to share and distribute brand fonts to your team, both in-house and external entities such as freelancers, vendors, and print service providers, and; how to communicate to all the agents who may work with your brand the guidelines and rules of using type and fonts to the maximum benefit of the brand.

Images and Video in the Brand Style Guide

Increasingly common is the practice of defining brand-appropriate use of images and video without style guides. With the rise of the Visual Web, a landscape dominated by photos and videos shared through social media, as well as almost universally growing Internet speeds and bandwidth, photographs and video clips have become important elements of even formerly text-only websites as well as every other aspect of a brand’s online presence.

Defining image and video usage when representing the brand varies in its spirt and depth depending on the brand. A children’s clothing designer, for example, will define very different imagery guidelines than would a B2B SaaS provider.

Daysee Dae Fashions might include in its brand style guide directives regarding the use of images and video such as those in Figure 1.

Using photography and video

Figure 1: Guidelines to using photography and video footage.

The B2B software-as-a-service developer, serving a broader audience and being more concerned with abstract concepts and feelings conveyed by imagery than by the representation of specific products, might include more generalized guidelines in its brand style guide. It may declare moods to focus on in photography, emotions to elicit, or intellectual and emotional concepts to convey via imagery.

Continue Reading »


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How did a global media & publishing firm save 30% in spend with a font management solution?

Font Management ROI

 

The Company

Font management plays a key role at SANDOW, a rapidly growing global publishing and media company with brands spanning design, luxury, fashion and beauty. SANDOW’s rapid growth not only brought an ever expanding list of brands, but with each brand came their own sets of fonts. This skyrocketed SANDOW’s font collection into the tens of thousands making the need for effective font management critical.

We sat down with Michael Shavalier, Director of Creative Operations at SANDOW and asked him a few questions about his font management challenges and how they were resolved.

Extensis: Why are fonts and managing them so important to SANDOW?

Michael: Being a publishing and media company with magazines and websites that span the globe, fonts are a key component to our business. Brand consistency and license compliance are at the top of the list where fonts are concerned.

Each brand has its own fonts, which they should be able to manage. Even though the brands are well separated, there’s a lot of synergy and cross-pollination between brands. There are separate design groups, but at the same time there is some overlap.

Download SANDOW’s case study. Learn more about how they reduced cost by implementing a font management solution.

 

The Challenge

Michael: One of the biggest problems our designers had is when they were asked to do something across brands. They had to load the other brand’s version of the font, and may have conflicted with other fonts on their system. Sometimes they had to spend a good deal of time trying to work through the glitches of having font conflicts which wasn’t productive or efficient. Now, with a centralized system that manages our fonts, we’re able to identify the font right away and make sure everyone is using the same version. It’s one less thing for everyone to manage. We now know across all brands which font is needed, where it is, or where it should come from and if we’ve got enough licenses. I don’t see many emails anymore saying “this brand is using this weird font, and I don’t know where to get it from”.

Extensis: What were the biggest challenges that lead you to implement a font manager?

Michael: As the company grew and became a little more corporate – taking on more and more smaller companies and brands – we had to integrate everyone. One of the problems we realized pretty quickly is, like so many startup companies, we had buckets of fonts. They were either on servers or people’s desktops, or you’d find 15 copies of the same font, or 30 copies of Helvetica but they weren’t the same. I’d venture to say we had tens of thousands of fonts.

It was really causing a lot of havoc with the design teams, and it was also causing concerns about compliance.

The Solution

SANDOW already had a different font management solution in place, but when they experienced limitations in their ability to manage groups effectively, instability with other key applications and technical support that was non-existent, they made the switch to Universal Type Server. Since making the switch, they have experienced 10,000 fewer fonts, a reduction in IT Requests by almost 60%, and a 30% reduction in spend.

Extensis: Where are you today with fully implementing font management at SANDOW?

Michael: Our first phase was basically to replace the other font manager for every user that was on it. We’re replacing it all now and we’re pretty close to being done. That would be at least three of our main brand groups.

Michael: The font manager we had been using previously fell short in critical areas, in particular control in setting up users and groups, serving out fonts to them and in addition lack of technical support. Universal Type Server has given us the control we need and has excellent technical support.

Learn more about SANDOW and their font management success. Read the their full interview or download their Case Study.

For more on font management best practices, download our font management best practices guide


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Got font management needs? We’ve got answers.

SF3-FontGenius-Bundle-LP-FGWant to learn more about all of the font management applications that we carry? Here’s your chance to see them in action.

Join us for a detailed webcast where we will go through how you can use FontGenius, FontDoctor, Suitcase Fusion and Suitcase TeamSync to help speed your workflow.

You’ll learn:

  • How to identify unknown fonts
  • How to protect your fonts from corruption
  • Effective font organization, activation and usage efficiencies
  • Techniques for font sharing across multiple machines

If you register but can not attend, a recording will be emailed to you.

Register for the Webcast


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Part Four of Creating a Brand Style Guide

The Creating a Brand Style Guide Series is written by Pariah Burke, consultant and trainer for creative, publishing, and editorial professionals.

  • Part One: “Why You Need a Media-Comprehensive Brand Style Guide.”
  • Part Two: “Defining and Creating Your Logo Uses”
  • Part Three: Establishing Consistent Brand Colors Across Media

Design is how you look. Type is how you sound. The tone of voice used by your type is your brand’s fonts. They need to be carefully selected, faithfully synchronized, and rigorously protected as the licensed intellectual property they are.

In the previous installment, Part 3: “Establishing Consistent Brand Colors Across Media,” we discussed the importance of color as a brand asset and identifier. You learned how to start off selecting brand colors for matching rendering in all media, using print colors as the foundation. With print-ready colors in hand, you then converted them to screen-ready RGB and ultimately hex color codes for Web- and mobile-applications. Your brand colors defined, you then learned to communicate the values and formulas of those colors, and their roles within the brand, via your organization’s brand style guide.

Fonts Give Your Brand a Tone of Voice

I’ve been quoted as having said: “People respond more to how you look and sound than to what you actually say. Design is how you look; type is how you sound.” The last statement is an axiom to keep in mind as you consider the typefaces—fonts—that represent your brand. Another aphorism I’m found of is “a typeface is the tone of voice in which the mind’s ear hears your written message.” Printed text is how your brand is represented when you aren’t there to speak for it. The fonts you use to set that text provide the tone and emotional context for your printed words. As the brand manager, you should be as meticulous in choosing and controlling the fonts used to represent your brand as the colors and imagery.

Commission a Custom Font

To truly make your brand unique you can commission a custom font. A bespoke typeface would be yours and yours alone, giving your brand a unique voice. If the idea sounds far-fetched, it isn’t; it’s quite common. Adobe, British Airways, Buccellati, Domino’s, Dwell Magazine, General Electric, HarperCollins, News Corp., Sony, Southwest Airlines, and Zazzle are just a few companies who wanted signature fonts that were genuinely signature—unique and designed to the brand. Even humble Times New Roman, the ubiquitous typeface pre-installed on every computer since 1992, was a custom font commissioned in 1931 to give its purchaser, the London newspaper, The Times, an exclusive and highly readable typeface.

Continue Reading »


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Part Two of Creating a Brand Style Guide

Creating a Brand Style Guide Series is written by Pariah Burke, consultant and trainer for creative, publishing, and editorial professionals.

Part One: “Why You Need a Media-Comprehensive Brand Style Guide.”
Part Three: “Establishing Consistent Brand Colors Across Media” (coming soon)

Your logo, the harbinger of your brand and without a doubt the most crucial of your brand assets, must be protected through strict usage rules. What are those rules? Where and when do they apply? How do you best communicate those rules for consistent, controlled representation of your brand herald? You’ll answer these questions—and more in Creating a Brand Style Guide, Part 2: “Defining and Communicating Your Logo Uses.”

In the Previous Installment

In Part 1 we defined what brand means and how important it is to define a framework for the consistent, controlled representation of that brand in all media.

Protect Your Logo

Few assets are as important to your business as your logo. Creating the mark that will be the harbinger of your brand goes far beyond having a great design. Ensure it’s protectable by investigating its uniqueness as an identifying mark in your area of business. Original logo artwork may be protected through copyright, but when a design identifies a brand, as your logo does, trademark protection is far more important that copyright. Your logo must be unique and dissimilar from any other trademark or service mark used within the same class or classes of businesses. If it isn’t, you will be infringing on another trademark or service mark. Copyright allows owners to go after infringers and to license some or all rights to the copyright protected material to be used by, or become representative of, other entitles. Trademark law, however, obligates mark holders to aggressively defend the uniqueness and unapportionable nature of their logos and other marks. Failing to properly vet your logo in the marketplace could cause you to lose all rights to it—and worse.

Learn more about protecting your digital assets. Download our free digital asset management best practices guide.

Before you build a brand style guide for a new or recently changed brand, engage an intellectual property to ensure the originality of your logo and other protectable brand elements. Trademark law falls under the domain of the U.S. Patent and Trademark Office. As such you’ll usually find attorneys who specialize in trademarks listed under “patent law.”

Continue Reading »


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suitcase-fusion-7-iconI recently gave a webcast about font management fundamentals. We had hundreds of people attend, and I got far more questions than I had time to answer during the webcast.

I got a variety of questions about Extensis font managers, and I thought that I’d take a minute to answer some of the specific questions that I got at this webcast that I didn’t have a chance to answer.

If you have other questions, please don’t hesitate to enter them in the comments below and I’ll do my best to answer them for you!

 

Do I need to separately install my fonts if I’m using a font manager?

The basic function of any font manager is the management of fonts outside of your system fonts folder (if it doesn’t do this, it isn’t a font manager). With Suitcase Fusion and other Extensis font managers, you only need to add your fonts to the product itself, and not mess with the system font locations.

A good font manager like Suitcase Fusion also allows you to deactivate or override fonts in your system folders, so you don’t even need to remove fonts that you’ve already placed in those locations if you don’t want to.

 

When are updates required and how do I get them?

The most important thing with software you use in your daily work is having it work consistently. Maintaining compatibility with your Operating System and associated professional design applications is critical. This is why we strive to keep our software compatible with the newest releases from Apple, Microsoft, Adobe and Quark. We will have compatibility releases for our current products typically within days or weeks of updates from our partners.

To check whether your software is compatible, check the Suitcase Fusion product compatibility page for details.

 

How does Suitcase Fusion interact with Adobe Typekit?

Adobe Typekit is integrated into your Adobe Creative Cloud subscription. This subscription allows you to download, or “sync,” fonts to your desktop from Typekit. Once synced to your machine, these fonts are automatically activated and available to your other applications.

Suitcase Fusion automatically detects when you’ve synced new fonts to your machine and displays them in a separate font library. You can preview, sort and search on these fonts like any other in Suitcase Fusion. You are not able to disable Typekit fonts with Suitcase Fusion. They are active until you choose to “unsync” them using the Typekit online interface.

 

What plug-ins are available and are there plans for additional application support?

Suitcase Fusion currently supports the major design applications from Adobe and Quark. Basically, Suitcase supports Adobe InDesign, Photoshop, Illustrator, InCopy, After Effects and QuarkXPress. For details about which versions of these apps are supported, see the compatibility page.

We continually monitor which applications are in use in the professional design community and actively track requests for plug-in based font activation. If you have an application that you’d like to request this type of support, please feel free to enter it in the comments below.

 

Why do I need to login to use Suitcase Fusion?

For Suitcase Fusion, we’ve done away with serial numbers and in their place, we’ve tied your version of Suitcase Fusion to our servers. This allows you to take advantage of the TypeSync technology for syncing your fonts between machines using our cloud technology. You also no longer need to enter cumbersome numbers to validate that you own the product. It’s all just tied to your account.

 

Support questions

If you are seeing something in your application that isn’t functioning as you expect, please don’t hesitate to contact our technical support team. It’s free and they’ve seen it all. If you do run into something new and unexpected, we are also better able to identify and fix the issue in an future update.

Contact the Extensis support team by either calling them directly:

  • North America: 800-796-9798, Option 3
  • Outside North America: +44 (0) 1604-654-270

Or if you’d rather not wait, login to your account and fill out this form and the team will get back to you as soon as possible.

Ready to upgrade?

If you’re running without a font manager, or with an out of date old one, maybe it’s time to upgrade? Check out the current version of Suitcase Fusion. It’s a worthy upgrade.


To Free Font Or Not?

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Top Three Ways to Build Your Team’s Font Collection

Earlier this year, I wrote an article titled “Top Places to Build Out Your Font Collection.” The article is relevant for graphic designers, as well as IT professionals, creative directors, and others in various organizations who want secure ways to build a font collection. Some fonts are marketed as “free fonts” or “open source fonts.” Do you know if these fonts are OK to use within your organization? Is purchasing fonts from a type foundry the only secure path to take? Find out in this way-back, blog reprise. Enjoy!

Typography experts estimate that there are more than 300,000 fonts in existence, and more emerging from designer’s workshops every day.

What font should my team use?

We explored MyFonts to get one example and a bit of a perspective on this number. The results blew us away. On that one site alone, you can find:

31,000 font families
4,000 individual type designers
2,000 professional font foundries*
*Numbers procured from this page.

…that’s quite a bit more than a drop down menu can hold. How many fonts are in your organization’s font collection? Is your team getting the most out of your library?

As the number of free fonts and type options ever-inflates, so does the time invested in curating your team’s collection. “Every good designer doesn’t use more than a few typefaces.” Have you heard this conviction from celebrated designer Massimo Vignelli? So, we suggest that before you skim through our list of hunting grounds for new, fun fonts, get a hold of your unruly tangle of fonts by exploring the Top Three Ways to Manage Your Team’s Font Collection including managing free fonts.

1. Free Fonts: Behance, Creative Market, Dribble & Google Fonts (Free Fonts? Wha?)
Some organizations might be apprehensive to use free fronts. However, these are some great places to see what creative people are experimenting with. You probably won’t find full-fledged font families, but you will find some fun display type. These free font sites could give your organization some new, fun, creative ideas and your designer a creative boost.

behance fonts

There is an extensive list of curated free font collections on Behance, each with juicy creations, new and old. With discoverable gems from an array of designers of all levels and geography, it’s an excellent place to find new ideas in type. Creative Market features over 7,000 fonts from independent creators and handpicks fonts for you based on your tastes. That’s a win-win. Also, if free is more of your price point, check out this Curated Collection of the 30 Best Google Fonts.

2. Type Libraries
One way to build your collection quickly is to license an entire library. There are many to choose from: Adobe, Ascender, Linotype.com, Bitstream, Monotype ITC, and many more offer up the option to license full libraries.

While it might not be a readily known fact, Monotype has steadily been purchasing many of the historical font libraries from around the globe. Monotype now owns Fonts.com, FontShop.com, Linotype.com, Monotype.com, MyFonts.com and more.

3. Independent Foundries
Independent type foundries, often operated by the type designers themselves, offer some real typographic gems. Typewolf brushed together a list of his 24 favorite independent type foundries after the Monotype-FontShop merger. It’s still highly relevant.
Some of the highlights include:
• The Midwesterner Mark Simonson that gifted the type world with Proxima Nova
exljbris Font Foundry that bequeathed upon us the highly appealing, highly practical Museo Slab.
Grilli Type, the Swiss foundry whose GT Walsheim booms at us with impressive authority
Dalton Maag, the foundry from the early 90s whose international savviness easily translates to sleek versatility
• Renound type designer Tobias Frere-Jones is also now selling fonts directly as well.
Skim though the image below for more shoutouts to greats like Lineto, Type Together, Type Trust, Hoefler & Co. and more.

font foundries

 

Admit it: after simply scrolling through this list, you’re ready to download a wave of new fonts to onto your computer. Before doing so, read our free Font Management Best Practices Guide. You’ll learn effective ways to manage your organization’s font collection, avoid font copyright lawsuits, and enable your team’s creativity.

Server-Based Font Management Best Practices Guide

Where are your favorite places to build and maintain your font collection? Tell us on Twitter @extensis.


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social-media-the-10-best-practicies-for-upgrading-universal-type-server_extensis-blog-600x420

Because software upgrades can be disruptive to a Production environment I’m frequently asked which best practices a company should employ when upgrading Universal Type Server.

Here are ten basic ideas to help guide you through the upgrade process.  Please feel free to share your own tips with us or any others I may have forgotten to mention.

  1. Forward with a Backup – starting your upgrade out with a way to quickly restore your environment in the event of unforeseen problems is always the best way to lower your stress level. Backup first, always.
  2. Keeping up with the Joneses – Often customers jump into the latest operating systems or other application updates before ensuring their software and plugins are compatible. Compatibility information is generally available on the Extensis website so be sure to look before taking the update plunge.
  3. Testing, is this thing on? – Whenever possible, we recommend you review upgrades in a “testing” environment before upgrading your Production environment. This helps you identify and deal with unexpected issues without bringing your business to a halt.
    Did you know? The Extensis software agreement enables you to use your licenses on a separate testing environment at no additional cost. So setup a test environment to ensure everything works as expected.
  4. Keeping up with the times – We realize that it’s very challenging to stay on top of the latest versions of all your software. But just like the rest of the technology world, critical changes occur every day so if you don’t stick to a regular upgrade schedule you’ll fall behind.
    If you want to be certain Universal Type Server upgrades go smoothly, we recommend you lag no more than one full version behind.
    For example, Universal Type Server is currently at version 6.x so if you are running Universal Type Server 4 or older it’s time to get updated. When it comes to databases, upgrading from two (or more) versions back to the current version may not be directly compatible. Upgrading may require extra steps to to ensure you’re current. Staying updated will save you time and energy in the long run.
  5. One step at a time – Remember it’s much easier to ensure a successful upgrade when you use a stepped approach. Complete one installation at a time then validate its results.
    For example, if you need to upgrade systems to Mac OS X, Adobe Creative Cloud and Universal Type Client all at the same time take it slow and implement one change at a time. If you don’t, how will you know where a problem lies when things don’t go as expected? I can assert you will not know and neither will our technical support team.
  6. Server upgrades first – In the Universal Type Server world, client versions are often optimized for their intended servers. Therefore, it’s best practice to upgrade your Server before the clients. This ensures any new database schema updates get handled before connecting new client versions.
  7. In-Place upgrades (over a restore) – Universal Type Server offers two upgrade options. We recommend performing an in-place upgrade over a backup restoration (whenever possible).
    In-place upgrades ensure your current server data is updated quickly and users have the least disruptive experience. Remember as a safety net, run best practice step #1 before doing an in-place upgrade.
  8. Stagger client upgrades – It’s often recommended larger organizations upgrade their client versions in smaller chunks. Doing so minimizes the first-time work Universal Type Server is required to perform when syncing newly connected clients. Many of our customers will schedule client updates by office location, floor, department, or publication so their users have advance notice. Also if an unexpected issue occurs, the number of affected users is manageable.
  9. Contact us, really – Many customers don’t think to reach out to us before they upgrade until something goes haywire. Next time, email or call us first. You’d be surprised how much useful information we can share before you begin.
  10. Finally, do not contaminate the crime scene – In the rare event you encounter an issue, requiring support assistance, please do not make additional changes until we can gather the information needed. Often times we are unable to resolve the issue quickly because important application files, databases and logs are no longer available.

I hope this article was helpful for you. On behalf of the Universal Type Server Team, thanks for being our customer and good luck with your next upgrade.

Feel free to reach out and let me know which other topics you’d like for us to write about.

FREE Guide: Server-Based Font Management Best Practices Guide


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sfioswithmainui-ss-en-large-940pxDid you ever wonder why you weren’t able to manage fonts on your iOS devices (Apple iPhone and iPad) like you can with your Mac or Windows machine?

We asked the same question and that’s why we built the brand new Suitcase Fusion application for Apple iOS.

This application is free on the iTunes store, and connects your Suitcase Fusion font library to your iOS device.

So, whether you’re designing with one of the fancy new mobile design applications from Adobe, building and presenting Keynote and PowerPoint files, or just want to use your quality font collection on your iPad, you’re good to go.

It’s easy to use your font collection on iOS. To get started:

  1. Install Suitcase Fusion onto your Mac or PC.
  2. Load your fonts and sync your font library using TypeSync. Choose File > TypeSync > Enable Library Syncing.
  3. Install the Suitcase Fusion iOS app on your mobile device.
  4. Use Suitcase Fusion for iOS to activate your fonts!

Get Suitcase Fusion 7 and then download the iOS app from the App Store today.


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