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Trends and observations from the Retail Business Technology Expo

Digital Retail

Last week I joined colleagues from our Northhampton office at the massive Retail Business Technology Expo (RBTE) in London to get an up-close-and-personal look at the future of global retail. The event was held at the Olympia London Conference Center, a stunning venue which was perfectly suited for showcasing the latest innovations and technology solutions. This included our latest Digital Asset Management (DAM) system, Portfolio 2016.

If you don’t know much about digital asset management, our DAM Best Practices Guide is a perfect place to start.

The RBTE partnered with the Retail Design Expo and Retail Digital Signage Expo to create a sensory overload of color, texture, motion, dimension, and gorgeous typography—paradise for any creative professional! A few of my favorite booths are included below.

I attended a multitude of sessions to see what industry experts were saying about the future of digital retail. These are my key takeaways:

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Creative-Office-DeskFor many designers, photographers, video editors, and other creative professionals, keeping track of versions can be the bane of your existence. From creative directors to clients to anyone passing by your desk, everyone has an opinion and wants you to tweak this or that. And how many times do they ask you to revert back to what you originally had? More often than you’d care to count I’m sure.

Truth be told, I’ve been on the requesting side of the equation far more often than the designer side. I’m guilty of saying things like, “Make it punch” or “This needs to pop” or “It needs to be more whimsical”. As a marketer, I think in terms of the emotion I want to convey or how I want people to react to something. Consequently, it’s easy to fall into the trap of using those same feelings I want to elicit when giving creative direction. When giving these sorts of subjective edits, it’s no wonder artists frequently have to roll back to a previous version. They are just stabbing in the dark.

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Building on the release Portfolio 2016, our digital asset management system that helps companies efficiently manage, organize and utilize digital assets, we have a new update that puts your brand front and center.

If your company needs to share files outside of the team or organization, Portfolio offers a module – Portfolio NetPublish – which makes it quick and easy for anyone to build sites for securely sharing assets online.

With our latest update, Portfolio NetPublish sites can be highly customized to match your company’s brand, presenting digital assets from a portal with your organization’s look and feel. Customers can build custom NetPublish themes and assign them to any site on the server. Simply build it once, and anyone can use it.

To see this in action, I’ve created a quick video demo. To see what else is new in Portfolio 2016, roll on over to our product page.


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If you’re living in the same digitized world as we are, “there’s an app for that,” is a jest that you hear on the daily. There’s a strong strain of truth to it — as evident by the numerous apps that remind us to get up and move throughout the day, the ones that score us the cheapest plane tickets, and the ones that let us video chat with friends around the world.

The same holds true for the software that streamlines our office processes, connects us with our coworkers, and organizes digital files in ways that save loads of time, money, and heaps of headaches. *Ahem, ahem Extensis Portfolio*

DAM ROI Calculator: Save with Digital Asset Management

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WithDigital Asset Management for Retail the fast-paced nature of the retail environment, product shots, layouts, and other creative files can quickly get out of control. Without a digital asset management system to help manage assets, it can be a challenge to find what you need, when you need it.

 

1800Flowers.com put an end to this challenge, and will join me in an upcoming webcast where they will share their secrets for solving this time consuming problem.

Date: Tuesday, December 8, 2015
Time: 11:00 a.m. PST

Register here.

Presenters from 1800Flowers.com:

  • Mark Lefkin – Vice President, Creative Services
  • Michael Yi – Senior Designer, Creative Services

You’ll learn how:

  • 1800Flowers.com reinvented how they manage digital assets
  • Digital Asset Management (DAM) improves their go-to-market process
  • Digital assets can be made accessible company-wide – instantly
  • DAM dramatically reduces time spent searching for assets
  • Keyword lists and automatic tagging expedites cataloging

At the end of the presentation, Mark, Michael and I will be available for a live Q&A.

We hope you can join us for this informative discussion. A recording of the Webcast will be sent to those who register.

 

 


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Creative teams often need to reference the history of a digital asset – whether previous versions, or the original. Check out how our new digital asset management system, Extensis Portfolio 2016, makes this a snap by automatically tracking changes and giving users access to previous versions, metadata changes, comments and user information.

 

Join Me for a Webcast on Wednesday

If you’d like to see all of the new features in Portfolio 2016, I’ll be giving a live demonstration this Wednesday, November 18 at 11a.m. PST.

You can register for the Webcast and find more information here.

I’ll be available for questions following the demo. I hope you can join me.

 


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Interested in seeing the new features in Portfolio 2016, our latest Digital Asset Portfolio digital asset management softwareManagement system, up close and personal? Here’s your chance!

Extensis resident DAM expert, John Arnsdorf, will showcase “What’s New in Portfolio 2016” next Wednesday, November 18, 2015, in a live webcast at 11:00a.m. PST.

John will take you on a tour of features including:

  • Version control with ability to recover previous versions
  • Secure asset storage with all-new vault catalog
  • Manage asset workflow with check-in & check-out
  • Protect file integrity with asset locking
  • Improved email collaboration in NetPublish
  • And much, much more!

At the end of the presentation, John will be available for a live Q&A. Recordings of the presentation will be sent to all those who attend.

Register today for this free webcast!

To take Portfolio 2016 for a self-guided tour, try our free 45-Day Trial.

 

 


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Portfolio Digital Asset Management Software

Are you seeking more control over version management of your digital files?

Problem solved in Portfolio 2016! Plus a whole lot more!

Want to Know More?

If you’d like to be among the first to know how Portfolio 2016 can turbocharge your workflow, click here.

 


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Deciding whether or not you need a digital asset management (DAM) system can be a bit tricky and you may be asking yourself “…what is this DAM thing?” Guess what? You’re not alone. We would like to help you get a grasp on DAM and provide answers to common digital asset management questions:

What in the world is Digital Asset Management?

Maybe you know a little about digital asset management or maybe the concept sounds completely foreign. DAM is a way to organize, categorize, find, retrieve and store digital files, such as images, documents, audio and video clips. These digital files are referred to as assets because a significant amount of time and expense goes into creating these files – making them very important resources. To help locate files easily, digital asset management software typically uses a metadata and keyword-tagging system so you can find what you need fast.

Here’s a quick video delving further into DAM, with some highlights on our solution- Extensis Portfolio:

 

Portfolio-Video-Thumb Final

 

Why do I need Digital Asset Management Software?

More files mean more disorganization, which leads to lost time and money spent trying to find them (check out the DAM Infographic on just how much you might be losing). Imagine having the ability to let people inside and outside your organization find, organize, and convert media files quickly. DAM software does just that. By helping businesses locate, reuse and share assets, workflow improves, time is saved and profits increase. Digital asset management also provides the ability to properly track usage rights on assets, avoiding fees and offering the ability to easily sell and license assets.

What Industries Use Digital Asset Management Systems?

With the explosion of digital assets and media over the past decade, organizations spanning across many industries struggle with how to keep files organized, accessible, and properly managed. From higher education to retail organizations, museums to government, digital asset management is needed and used by many different types of organizations.

DAM Toolkit

We’d like to answer more of your questions and point you in the right direction by introducing you to our DAM Toolkit. The toolkit is chocked full of valuable resources aimed at helping you make an informed decision when selecting the best DAM solution for your organization. The toolkit includes: workflow assessment worksheets, guidelines on building selection criteria, an ROI calculator, a best practices guide, and much more. Before making a DAM decision, check out the kit and see if a digital asset management system is right for you!

Learn more about Extensis Portfolio – Digital Asset Management Software.


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While there have been worlds of advancement in the realm of digital asset management in the last decade, there remain a few gaping holes, one of which is the lack of new standards for metadata on multimedia or video files. This is long-existing issue that only an open dialogue and cooperation can successfully tackle.

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