March 5th, 2009 by Cindy Valladares
In February, we held a Digital Asset Management Forum at Harvard University. The event focused on strategies and solutions for the needs of higher education organizations, and featured a case study by Yale University. Pam Patterson, Senior Instructional Technologist for the Instructional Technology Group in Academic Media and Technology shared with us their digital asset management journey, from the challenges faced before managing their assets to the benefits reaped after implementing Portfolio as their chosen DAM solution.
To me, one of the most interesting aspects of her presentation is how they utilize Portfolio NetPublish to distribute images, audio, video and PDF files to students for course review. Pam’s team has been instrumental in collaborating with professors, visual library and student interns, to provide web-based resources, such as digital catalogs, in order to enhance students’ learning experience . If you’re interested in learning more and view some screenshots of their online digital catalogs, you can download the recorded webcast.
As part of the forum, I gave a presentation regarding digital asset management best practices, which provided me an opportunity to share lessons learned and strategies utilized by our customers. We also held round table discussions to allow participants to network and discuss topics of common interest among peers. Topics included asset organization, and metadata and taxonomy for effective DAM. Discussion was lively and fruitful.
We closed the day with a Portfolio workflow session, lead by Ed Smith, one of our Systems Engineers. He demonstrated the use of metadata, keywords, taxonomy, as well as search, archive and distribution capabilities within Portfolio. Ed belongs to the Integration and Consulting Team at Extensis, and has vast experience dealing with customer implementations and workflow consulting. His presentation was very well received by all participants.
At the forum we had representatives from MIT, Cambridge College, Suffolk University, University of New Hampshire, Dartmouth College, Yale University, Harvard University, to name a few.
Our next event will be in El Segundo, California, and we’ll be focusing on digital asset management for the creative services industry. So if you’re in the advertising and marketing fields, stay tuned for more information.