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The Extensis Community Blog


It’s that time of year (again; whoa, too fast!). We’re perfecting the kerning on 2015, adding tittles and cleaning up crossbars. As per usual, looking back has us reeling. All that was accomplished by our prolific and inspiring design community in 2015 is quite amazing.

To be enmeshed in a professional group that is continually changing and unafraid to tread into new territory is something that gets us out of bed each morning. This blog serves as an ode to font trends of 2015, and predictions from some of the best and most influential designers for where we’re headed in 2016.

Font Trends & Predictions for the New Year

 

If you’d like a thorough look at what was trending (and what was getting dissed) in 2015, take a peek at our Typographic Trends Survey. We’ll just touch on the highlights below.

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WithDigital Asset Management for Retail the fast-paced nature of the retail environment, product shots, layouts, and other creative files can quickly get out of control. Without a digital asset management system to help manage assets, it can be a challenge to find what you need, when you need it.

 

1800Flowers.com put an end to this challenge, and will join me in an upcoming webcast where they will share their secrets for solving this time consuming problem.

Date: Tuesday, December 8, 2015
Time: 11:00 a.m. PST

Register here.

Presenters from 1800Flowers.com:

  • Mark Lefkin – Vice President, Creative Services
  • Michael Yi – Senior Designer, Creative Services

You’ll learn how:

  • 1800Flowers.com reinvented how they manage digital assets
  • Digital Asset Management (DAM) improves their go-to-market process
  • Digital assets can be made accessible company-wide – instantly
  • DAM dramatically reduces time spent searching for assets
  • Keyword lists and automatic tagging expedites cataloging

At the end of the presentation, Mark, Michael and I will be available for a live Q&A.

We hope you can join us for this informative discussion. A recording of the Webcast will be sent to those who register.

 

 

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Thanksgiving Typography

Tis’ the season for rushed client deadlines and what seems like one thousand requests to “make the logo bigger.” And as per usual, we feel stuck in a never-ending torrent of misused comic sans (seriously, when will people ever learn?)

Somewhere in the middle of it all we realize what’s truly important about what we do as designers. We find that we’re left with a resounding thankfulness for the joy that beautiful typefaces bring to our designerly worlds.

 

As we prep our Thanksgiving table with custom name cards and our attempts to mimic Casey Ligon’s delicious foodie hand lettering, we do our best to remember the reason for the season: giving thanks!

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The Roots of Political Branding

Our candidates are living in the wake of a political branding revolution. Most everyone is attempting to emulate the powerful simplicity of Obama’s brand strategy after he changed the game forever. Sadly, it seems like no one really hit the mark this time around.

The Roots of Political Branding

Most everyone is attempting to emulate the powerful simplicity of Obama’s brand strategy after he changed the game forever.

 

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Creative teams often need to reference the history of a digital asset – whether previous versions, or the original. Check out how our new digital asset management system, Extensis Portfolio 2016, makes this a snap by automatically tracking changes and giving users access to previous versions, metadata changes, comments and user information.

 

Join Me for a Webcast on Wednesday

If you’d like to see all of the new features in Portfolio 2016, I’ll be giving a live demonstration this Wednesday, November 18 at 11a.m. PST.

You can register for the Webcast and find more information here.

I’ll be available for questions following the demo. I hope you can join me.

 

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