The Extensis Community Blog
How much can Digital Asset Management (DAM) save you?
Why use a digital asset manager? It saves time and money, giving you a great return on investment (ROI). Learn more about locating, reusing and sharing your assets—Check out our handy dandy infographic to find out how much DAM can save you.
How popular culture swings the pendulum of design.
We’re rounding out our series on type trends of the past century. It’s been quite the journey exploring the days of letter setting and hand-drawn fonts of the early twentieth century. We wandered through the eccentric assortment of mid century type. For this post we’re focusing on the triumphs of the past thirty years. Let’s stir up some inspiration with a look at everything from Adobe Garamond to grunge type!
1980s: Digital Revolution and Materialism
Technology began its reign during this decade. From personal computers and video games to VCRs and Walkman, the digital revolution was on the rise. This brought wealth in many forms. The middle class began to grow all over the world, giving the average person more money to burn.
The number of televisions in the world doubled during the 80’s, meaning more advertisements than ever. Bigger was better and fashion became more bold. The modern women began to wear power suits with shoulder pads and extra hairspray. Michael Jackson and Madonna redefined the music industry and MTV was there to document. NASA continued to explore space, while AIDS shocked the planet back home.
Tags: Adobe Garamond, Apple computers, Citizen, David Carson, gotham, Harriet Gonren, Hoefler and Frere-Jones, Morire, Novaese, Officina, Rotis, sans serif, Tektura, Trixie, type design, typography, Versailles
Design Rules: Change Your Perception of Design Restrictions
Hate to burst your creative bubble, but in reality, much of the design process is about following rules. From layout grids to brand guidelines, obeying standards is part of the art. While boundaries can feel obtrusive they can also push us to be more creative problem solvers. The world’s most innovative designers use constraints to their advantage, driving them to push the line.
This blog post is dedicated to helping you see project restrictions and requirements as creative obstacles. Starting with a blank canvas can be overwhelming, so lets celebrate the beauty of rules and standards.
Polish your professional talents to shine on and offline.
As a creative professional, you know how important image can be. Whether you are a designer, illustrator, writer, developer, photographer, project manager, or a member of an account team—helping elevate the identity of your clients is a daily task. But have you taken a step back and thought about your own branding? As a busy professional, developing your own brand often gets pushed aside. But polishing your professional identity could be the difference in progressing your career or gaining a new client.
In this post let’s dive into the art of self-promotion. I’ll explore some tips about branding for creatives and pose questions to get the ball rolling in your professional development. We’ll touch on important ideas such as logos and networking sites. Let’s start with the basics.
Past phenomena that defined design.
Looking to the past for inspiration is always a great way to jumpstart creativity. During this three-part blog series, we’re traveling down the rabbit hole of popular culture to explore the fads and events that defined the design world. Whether our society craves luxury or experimentation, typography has always reacted to what’s in fashion. Let’s pick up where we left off from our previous post.