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Part II of a Series

Part I of this series of suckage outlined the core essentials of a creative brief, and the information one needs to gather before beginning design—a critical step, especially when the brief sucks. Part II looks at the elements of the brand. 

If you read Part 1, your brief should at least be in order. The client has provided the information you need to proceed (less likely), and/or you’ve filled in the gaps on the client’s behalf (more likely).

This post takes a look at your client’s brand. Does it suck, too, or is it just OK? Is your job to work with the brand elements they’ve got going as a requirement (more likely)? Or do you have license to finesse or refine it with this new assignment (less likely)?

Either way, just like when the brief sucks, it’s still your job to deliver. To do so requires knowing not just the elements of a solid brand, but how to compensate when those elements are lacking.

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Portfolio Flow for Portfolio Server makes it a snap to keep assets flowing.

Available for iPhone®, iPad®, iPod® and Android, Portfolio Flow™ allows your team to be more efficient—even when they’re not at their desks. Using a mobile device, users can tag assets on the go and upload them directly to Portfolio Server™. Portfolio Flow for Mobile: Select, Tag, Upload, Done! It’s that simple. Continue Reading »

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Hey San Francisco, New York, London and beyond—bring efficiency to font management in your Creative Cloud workflow with this free webcast.

extensis-jim-kidwell-webcast

Fonts. You love them. From cool to crazy, free and open source to extremely expensive, there are a massive number of fonts in the world. You want to collect them all for current and future projects.

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Your font management system may be broken

We recently surveyed more than 2,000 designers about font usage, with the findings informing the lovely infographic below. This brought to light a few key, underlying findings:

  • About half the designers out there are using inferior and/or pirated fonts
  • Most designers don’t understand their licenses and are therefore subject to penalties, which can be substantially costly and embarrassing for their company or client

Font Shui: Restore Order & Balance to Your Font Universe [infographic]

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WebVisions PDX Wrap-up Dangerous Thinkers

WebVisions PDX Wrap-up

Last week, participants came together from all over the USA for WebVisions. The event took place in our back yard in Portland, Oregon. It felt intimate and buzzed with energy. Attendees were eager to compare notes and share stories after each talk. WebVisions is geared toward content creators, designers and developers tasked with pushing the boundaries of communication design. Read on for our WebVisions PDX Wrap-up.

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