We all know how important first impressions are. It can be the difference between success and failure in any relationship. The first impression any brand makes is critical to the introduction of new customers to your products.

In our next SXSW submission Rebooting a Fugly Brand is from our VP of Marketing, Amanda Paull.

She will present the dos and don’ts when diving into the icy cold waters of a brand refresh. As company that specializes in software for creative professionals, we recently underwent our own brand refresh. Amanda will share the secrets of how we arrived at our new visual identity (you’ve probably noticed the fish here on the blog) and how that identity conveys our company’s personality and values.

We hope that you’ll take a moment to vote for us!

Other Extensis submissions

Looking for other great stuff from us? Check out these options. We hope that you’ll vote for them as well.

• Are You a Digital Hoarder by Edward Smith
• Font Detective, Extra Bold by Thomas Phinney
• Don’t Use Comic Sans on That! by Jim Kidwell