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As a marketer, I appreciate the coordination, timing and attention to detail that went into this ‘product launch’. Because, honestly, that’s what it is. The Obama administration is re-branding our government. Or at least that appears to be their plan.

Just hours ago- almost simultaneous with the swearing in, the static, old-school white house site was ‘Obama-ized’ with a full relaunch, including a White House blog.This is not your (founding) father’s White House.


3 comments on “Dear White House, Welcome to the 21st century

  1. There’s also been much a tado today in the “Twitterverse” about the change away from the “typical” Obama typeface Gotham to other Hofler+Frere-Jones fonts – Whitney and Hoefler Text.

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