As a marketer, I appreciate the coordination, timing and attention to detail that went into this ‘product launch’. Because, honestly, that’s what it is. The Obama administration is re-branding our government. Or at least that appears to be their plan.
Just hours ago- almost simultaneous with the swearing in, the static, old-school white house site was ‘Obama-ized’ with a full relaunch, including a White House blog.This is not your (founding) father’s White House.