Chank Diesel is a Minneapolis-based typeface designer with over 20 years of experience, and the founder of the font foundry Chank Fonts. His work has been featured in Communication Arts, WIRED, and the Cooper-Hewitt National Design Museum, and his fonts can be found in a wide variety of places including online, print, television, video games and art murals. We’re delighted to have Chank as the latest subject of our mini-interview series!
How did you get into the business of type design?
I started making fonts for myself to use in a music magazine I worked for as a designer. Once people saw my fonts in the magazine they started writing to me asking how they could get those fonts. I never set out to be a type foundry, but when people offered to buy fonts from me I thought it might be something I could put more time into.
What fonts or type design trends are you loving these days?
I love the trend of chromatic, multi-color fonts of overlapping layers. So far it seems to be only the type designers who make the fonts who know how to use these complex, colorful fonts properly, but I’m sure someday soon more designers will start using them. They are clunky and kind of hard to use, but I think they have great potential for design thrills. I look forward to seeing how fancy and weird these colorful fonts can get when used by skilled designers.
Describe your dream project.
My dream project would be working for a good-hearted non-profit organization with a good cause, and millions of dollars in the bank, haha. It’d be great to work on a big, multi-font family that comes in a wide variety of weights and styles. But mostly I’d like to create a useful and original font that helps communicate a message that helps people, and makes the world a better place.
Which of your designs are you most proud of, and why?
I’m most proud of my Liquorstore font, because it’s taken a long time to mature but it looks stronger than ever now. Works big, works small. Nothing fancy, just a great geometric headline font.
Such an honor to see it used on the covers of the Hunger Games books as well as the new Zodiac Legacy books from the great Stan Lee, and many other places, too. Can’t wait to see where it shows up next!