The founder of LudwigType Foundry, Ludwig Übele studied graphic design in Germany and Finland. Today Ludwig creates award-winning type designs and works in brand development. Ludwig collaborates frequently with the great type designer Georg Salden, of TypeManufactur. We’re so happy that Ludwig Übele joined us from Berlin to participate in our newest edition of 4 Questions 4.
1. How did you originally get interested in typography and design?
My uncle, who worked in small company which maintained copy machines, gave me an old photocopier when I was a kid. I used my sister’s typewriter, and made little magazines for the family. I also cut words from magazines to create new headlines. I guess this was the beginning of my typography career.
2. What type trends are you loving most these days?
In the beginning of my career I never found designing typefaces for websites a particularly attractive idea, because rendering quality was so bad, and the average typography looked awful. This has changed a lot recently. Layout and typography on the web has become more and more interesting, and rendering quality has improved enormously. Thus nowadays I really enjoy designing typefaces for the web, and solving problems of onscreen legibility. The quality of use releases creative energies!
3. Which of your projects are you most proud of thus far in your career, and why?
I still really like my typeface Marat. It’s one of my first type designs, and I like its fresh and friendly appearance. I’m still surprised how well it works, even in very different environments. It looks nice in small, long text in books, but also in big, tight headlines. Marat, incidentally, was the reason I started my own type foundry. It got quite a bit of recognition back when I released it.
4. Describe your dream project.
“Hi, it’s Costa Rica calling. Would you mind coming over for some weeks to design a new typeface for our tourist board? We have a beautiful apartment for you at the sea….”