As I mentioned earlier in the week, I’ve made the trek down south from Portland this week to attend the Web 2.0 Expo in San Francisco. While the city itself has a bounty of interesting type use, nowhere else will you see innovative uses than at a cutting edge technology conference like the Web 2.0 Expo.

For example, here is a selection of t-shirts that many companies were giving out at the show. Perhaps my favorite is the “Supergeek” t-shirt from the AOL Dev guys. This picture doesn’t do the Etelos shirt justice, it’s an incredibly bright orange color – something to go hiking in perhaps? It would definitely keep you from getting accidentally shot.

Of course, it’s not always about typography on shirts. How about some socks?

Or perhaps on a monkey?

And, many companies were just as happy to tout their wares on a more cost effective, yet often still interesting sticker. (The long skinny one at the bottom is actually not a sticker, but a temporary tattoo.)

While I admit that not every one of these is incredibly thrilling, I actually like the extensive use of some decent sans-serif fonts. It’s no longer just Times Roman, Comic Sans and Helvetica these days.