As a young man, Max Miedinger (1910-1980) was trained as a typesetter in Zurich, Switzerland. He became a typographer for Globus department store’s advertising studio in 1936. From 1947-56 he was a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basle. In 1956 Miedinger went freelance when Eduard Hoffmann, the director of the Haas’sche Schriftgießerei, commissioned him to develop a new sans-serif typeface. His typeface Haas-Grotesk was introduced in 1957. But in 1960, the name of the typeface was changed—to Helvetica.
Cool font, Max.
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