For anyone on the receiving end of a very odd package from Extensis- no, that’s not a rat in that box. It’s a mullet. You know- some hair for your (styrofoam*) head.

Our friends in the press received these 2 pieces separately and this week we see the mullets are arriving because we’re getting a lot of commentary on them. 98% of people have enjoyed them (for those 2% who were more confused than entertained- sorry about that! We meant it all in good fun.)

Odd? absolutely. Entirely off the mark? well, not exactly. We’re leveraging the ‘business in the front, party in the back’ approach- but applying it to software. We affectionately call it the CreativeMullet. Some feedback:

• MacLife Magazine: We just received a few promo packages from Extensis. So I opened it. It’s a mullet wig. I’m not kidding.

• WFI posted: Just received Extensis’ “Creative Mullet” and am highly amused! http://twitter.com/wfi

• PCMag.com: Lance Ulanoff posted: Extensis sent me a mullet to promote Suitcase Fusion 3 + WebINK–I ain’t gonna wear it. http://yfrog.com/4b8jitj.

He then relented…” If enough of my followers ask, I will don the Extensis mullet and post a picture–and hate every moment of it.” Tell him to do it!

And one group was so enamored with the wig that they posted several pictures on their blog. So to the entire team at Digital Photographer Magazine (UK)– YOU LOOK BRILLIANT!

If you’d enjoy making fun of the Extensis team (never a real stretch) check out our Mulletude (on Flickr).

Peace.

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*FWIW- Unable to find ‘hat-able’ heads in anything other than this material, we have donated to a Carbon Offset program (through the Nature Conservancy) as a counter-balance. We don’t want to increase our footprint- quite the opposite.

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