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SXSW can be a mind blowing experience. There is an overwhelming variety of sessions to attend, and you’ll never be certain which are the best ones. That being said, this year you can’t go wrong with any of these heavy hitters:

If you’d like to connect with those of us from Extensis who are going, be sure to swing by the WebINK booth (#738) in the trade show, and attend one of the sessions sponsored by Extensis:

Clearly there’s a lot to see, be sure to check out the entire schedule


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hoarder_600

It’s time to admit that you have a problem.

Do you have thousands of rich media files that you can’t make sense of? Do you find yourself breaking into a sweat when you try to find a file? Are you frequently unsure which file is the latest version? Are you secretly hoarding photos, videos and digital files on your hard drive so none of your colleagues can find them?

You, yes you, might be a digital media hoarder. Don’t worry, you’re not alone.

With the explosion of digital media assets over the past decade, there are hoarders everywhere. Get started down the path to recovery by joining us for some digital asset management (DAM) therapy at SXSW®.

Are You A Digital Hoarder?

  • Monday, March 11th 12:30-1:30
  • Hyatt Regency Austin
  • Hill Country ABCD
  • 208 Barton Springs Rd

Edward Smith and I will guide you down the path to a cleaner and more accessible digital life. Get your house of assets back in order.


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We will be storming Austin in March. Why not join us?

Enter to win your SXSW Interactive Platinum Badge. It’s simple.

  1. Create a FREE account on WebINK
  2. Follow @webink on Twitter
  3. You’re entered to win!
  4. 2 Winners will be selected on February 19, 2013.

So many activities, so little time to sleep!

 

Get all the deets right here on the WebINK Blog


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I’m excited to announce that two of our session proposals for the 2013 SXSW Interactive Festival have been accepted. A big thanks goes out to everyone who voted for us!

Our resident font guru Thomas Phinney will be presenting Font Detective, Extra Bold—a session which investigates clues and conclusions from several cases where Thomas has been called in as a font gumshoe.

I’m also totally stoked that I will be leading a discussion about digital asset management called Are You a Digital Hoarder?—a five step program to help digital hoarders get their collection of rich media files in order

We hope to see you in Austin this spring during these sessions and our SXSW Trade Show booth. Stay tuned for more details.


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SXSW Interactive is a great place to learn all about the important online, marketing and development trends, and we’re happy to be a part of it! We’ve been exhibiting at SXSW for the past three years, and are now ready to step it up and present.

We have developed four talks that we hope that you’ll find interesting, and give us a ‘thumbs up’ over on the SXSW voting site.

First, create a SXSW account.

Next, check out our talks below and click the “thumbs up” for the talks that you find interesting:

  1. Rebooting a Fugly brand
  2. Don’t use Comic Sans on that!
  3. Font Detective, Extra Bold
  4. Are you a digital hoarder?

We hope that you’ll vote for our submissions!


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Did you know that the typography used in a document can help identify whether a document is real or fake?

In this SXSW submission, Thomas Phinney will present his clues and conclusions from several cases he has been called into as a font detective, including a forged will, legislated point size requirements, a seemingly fake rabbi, an NFL Hall of Fame induction, and documents about President Bush’s National Guard service.

Learn how mistakes in typography, printing and font selection ruined what could have otherwise been perfectly good forgeries!

Please take a minute to vote for this session.

Other Extensis submissions

Looking for other great stuff from us? Check out these options. We hope that you’ll vote for them as well!


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Do you have thousands of rich media files that you can’t make sense of? Do you find yourself breaking into a sweat when you try to find a file? Are you frequently unsure which file is the latest version? Are you secretly hoarding photos, videos and digital files on your hard drive so none of your colleagues can find them?

If so, then you might be a digital media hoarder.

Don’t worry, you’re not alone. With the explosion of digital media assets over the past decade, there are hoarders everywhere.

In this SXSW submission, Edward Smith will give you the tough love that you need to get out from under that virtual pile of messy files. Please take a minute to vote for this session.

Other Extensis submissions

Looking for other great stuff from us? Check out these options. We hope that you’ll vote for them as well.


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We all know how important first impressions are. It can be the difference between success and failure in any relationship. The first impression any brand makes is critical to the introduction of new customers to your products.

In our next SXSW submission Rebooting a Fugly Brand is from our VP of Marketing, Amanda Paull.

She will present the dos and don’ts when diving into the icy cold waters of a brand refresh. As company that specializes in software for creative professionals, we recently underwent our own brand refresh. Amanda will share the secrets of how we arrived at our new visual identity (you’ve probably noticed the fish here on the blog) and how that identity conveys our company’s personality and values.

We hope that you’ll take a moment to vote for us!

Other Extensis submissions

Looking for other great stuff from us? Check out these options. We hope that you’ll vote for them as well.


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There are thousands of talk submissions to SXSW each year, and only a select few of those will make it each year. We have a number of sessions that we’ve specially developed and hope that you’ll find them interesting and vote for them.

The session that I submitted is one about typography and branding, and how it can be used properly to enhance your branding and marketing efforts, and stay away from the potential pitfalls. Please take a moment to vote.

Don’t use comic sans on that!

Rock your brand with good typography

Bumbling buffoon, classy professional or even racist? Do you know what your web site’s font is saying about your brand? Don’t get caught with your virtual pants down by using a font that isn’t right for your brand.

Through the combination of graphics and text, your brand can be presented elegantly, or even make you look like a fool. Do you know what your site’s typography is communicating?

In this session, Jim Kidwell will use real world examples to show you how typography affects branding, and how you can select typography that exudes the image you wish to portray.

Other Extensis submissions

We have submitted a few other presentations that we will be covering in the coming days, but if you want to for vor them now, that’d be mighty kind of you. Here are the other presentations.


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My body, mind, soul (and voice) are still recovering from the craziness that was SXSW 2012.

Part of the recovery process for me is confessing to some of the things I did while I was in Austin. What better place to make those confessions than the public blog of my employer?

OK, so here we go…

  • I thought about using our trade show badge scanner for nefarious purposes. I was scheming to stand at the entrance of a competitor’s session and pretend to be a SXSW volunteer,  scanning the badges of people that entered. Talk about a highly targeted list of sales leads.
  • I snuck a co-worker into an event, before he got his badge, using techniques 1, 5, and 10 
  • I pretended to be interested in other vendors’ products just to get free stuff during the trade show. “Oh yes! My company is definitely interested in a social network for interns in the music industry. Do you have a card?”
  • I used my employer-sponsored badge to attend a session on salary negotiation.
  • I played dumb trying to get into a party when I didn’t have the right badge. I had an Interactive badge and it was a Music party (“Oh, you mean this badge won’t work?”) Without a badge the cover was $10, so I tried haggling and offered $9. The girl took pity on me and let me in for free. Basically she gave up on my stupidity- success!
  • I wasted way too much time at night trying to track down the RVIP Lounge karaoke bus.
  • I defaced the refrigerator of an Austin startup with an advertisement (tagvertisement?) for WebINK.
  • I saw a relatively unknown TV actor and got my picture with him, but then immediately ran off because I didn’t feel like talking to him.
  • I did not stick to my diet. One notable meal involved a bacon waffle cone with shredded pork and a maple-bacon corn dog.

 

Were you in Austin during SXSW? Did you do anything that you’re not entirely proud of? Share your confession in the comment section below.

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