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Photographers within academic institutions typically deal with high-resolution photographs, and a lot of them. When you’re responsible for shooting sporting events, ceremonies, students, staff, faculty, campuses, buildings, and more you’re going to have a large hoard of media to deal with. That’s why efficient digital asset management is such an important process for university photographers.

That’s also why Extensis will be attending the 2012 University Photographers’ Association of America Symposium to discuss digital asset management best practices with real world examples from university photographers:

Digital Asset Management Best Practices
Friday June 22
1:30 p.m. – 3:30 p.m.
(To attend the Sympoisum you must be a UPAA member)

The UPAA was founded in 1961 by a small group of university photographers in the New England area. Since then their membership has grown to include photographers from across the United States, Canada, Australia and Israel.


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You may have heard the term “API” before, and you may know that it stands for Application Programming Interface—but what does that mean?

Just like a user interface that  lets people access your digital asset management system, an API lets other computer systems access your DAM.

If you’re not in IT you may be thinking “So what? How does that help me?”. Well, let me give you an example of how letting a website access your DAM via an API can help generate revenue:

A stock photography company uses the Portfolio API to synchronize their local image management workflow with a cloud-based ecommerce solution. Previously, images were tagged twice—once during initial ingestion into the DAM from contributing photographers, and once again after uploading to the ecommerce website. Instead of manually uploading and re-tagging images a second time in the ecommerce platform, synchronization between the in-house workflow and ecommerce website now takes place automatically via a custom Portfolio API script.

The images and metadata managed within Portfolio Server are automatically transferred to an ecommerce website, enabling efficient monetization of the digital asset collection. In addition, the API provides a programming toolkit to web developers that offers robust image processing tools like batch format conversions, image previewing, and video streaming.

For more examples like this, along with more information about the Portfolio API and other enterprise DAM technologies, check out our Enterprise DAM Technology whitepaper.


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Today we released a free v9.5.3 update for Portfolio Server 9.5 and Portfolio Studio users. The new version includes:

  • Server administration shortcut: A desktop shortcut that will open a new browser window and load the Portfolio Server administration application. The shortcut will continue to work correctly even if you change the port that the administration application uses.
  • Server improvements: Improved thumbnail and preview generation and metadata handling.
  • Web client improvements: Added download progress, option to delete all items, metadata display, previewing, and handling offline files.

The 9.5.3 update is available for all components including the Server and Desktop Client, as well as the NetPublish and NetMediaMAX add-ons for Portfolio Server 9.5.

Don’t use Portfolio as your digital asset management system? Request a free 30 day trial serial code for Portfolio Server 9.5 (for workgroups and the enterprise) or Portfolio Studio (for small teams).

Download the v9.5.3 update and release notes


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Today we introduced a new addition to our line of Digital Asset Management (DAM) products: Portfolio Studio™. This is image archive server was developed for small teams to allow for automatically archiving and centralized access to photos and project files, all while effectively maintaining consistent metadata.

Portfolio Studio takes common folder-based workflows to the next level using web-based tools that allow teams to quickly locate and convert photos and graphic files.

The system leverages MediaRich® server from Equilibrium® to expedite turnaround on repetitive actions—such as file conversion and image resizing—and frees up desktops and users. Portfolio Studio can catalog virtually anything and supports a massive array of file formats including images, Camera Raw and DNG files, graphics, PDF files, documents and videos.

Portfolio Studio highlights:

  • Allows up to 3 simultaneous connections to a single catalog
  • Performs fast visual searches of indexed thumbnails and full size previews
  • Saves time by providing a central place for teams to find important photos and projects – regardless of file location (even discs stored offline)
  • Protects work by ensuring that important file information like usage rights, copyrights, and dates are consistently applied and shared
  • Users quickly get back to work by offloading time-consuming file format conversion jobs to a media processing server
  • Includes user friendly Web, Mac®, and Windows® clients
  • No IT team required – Portfolio Studio is setup using a web browser and practically maintains itself

For more information about Portfolio Studio, see the Extensis website.