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The Extensis headquarters are firmly rooted in the land of microbrews and skinny jeans here in Portland, Oregon. So what do you do if you’re struggling with fonts and digital assets across the country on or near the east coast? Not to worry, we have you covered with our NYC offices that serve the eastern region of the United States and Canada.

In our NYC office you’ll find three creative workflow experts helping companies maintain license compliance and improve their workflows using Extensis font and digital asset management solutions:


Jeremy Godfrey, Regional Business Manager


  • Favorite color: Blue
  • Latest book: Maui Revealed
  • Ideal vacation spot: Maui or St. Croix… depends on if I’m departing from PDX or NYC.
  • During my commute: I read the NY Post.


James Grace, Senior Systems Engineer


  • Favorite color:Neon Orange
  • Latest book: Travels
  • Ideal vacation spot: The Beach in Cancun, Mexico
  • During the commute: I listen to PopTron : SomaFM  



Chris Chen, Systems Engineer


  • Favorite color: Black
  • Latest book: Start with Why
  • Ideal vacation spot: Maldives
  • During the commute: Flo Rida,  David Guetta,  Rihanna


All three enjoy long walks on the beach and ensuring that font and digital asset management projects are successfully completed on time and under budget.

To learn more about what Jeremy, James, and Chris can do for you, please check out our Professional Services page.

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Portfolio Server is a lifesaver for anyone who manages a large “hoard” of rich media files like photos, videos, and documents because it allows people to quickly find, organize and convert the files in their collection. The “find” part is especially important because, hey, they’re only assets if you can find them!

So, I’d like to know what type of information is important to you when finding and using files. Please take 45 seconds (seriously) and step over to the DAM Learning Center and answer a quick two question survey on what information you track (or want to track) for finding and using files.

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I recently attended the Createasphere digital asset management conference in New York City and really enjoyed it.

Createasphere is one of a few major conferences focused solely on digital asset management and, according to their site, a place where you can “explore where the content creation industry is headed, learn from world class professionals, connect with your peers and quickly access the best resources and expertise available.” As the Product Marketing Manager for DAM Solutions at Extensis and an admitted DAM Geek, it’s no wonder that I was excited to attend the conference for the first time.

I found the session content and presentations to be very informative and entertaining. I’ve seen DAM related talks in the past that were too academic, too theoretical, and just plain boring. However, the presentations at Createasphere provided practical advice and included just the right amount of “DAM” puns and jokes (trust me, it’s easy to over do it with the DAM jokes). One of those presentations was from a user of Portfolio Server, Bob Hendriks, who talked about how In Transit Images uses the Portfolio API to sell photographs online (you can watch a similar version of his presentation in this webcast recording).

Another favorite session was a presentation from Christy King, Director of New Media & Tech at UFC titled “The DAM Truth: You are Introducing a Work Culture Revolution When You Advocate for an Asset Management System”. One of the many interesting points she made was “Do you really need to keep everything?” where she questioned keeping different formats of a file in addition to the original high-res file. This reminded me of how NetMediaMAX eliminates the need to create and store duplicate files by providing on-demand format conversion.

I also did a bit of networking meeting with existing Portfolio Server users, prospective customers, and even had a nice dinner with the conference organizers.

I really enjoyed the conference and hope to attend again in the future since I got a lot out of it. Have you ever attended a DAM related conference? What would you hope to learn or experience at a conference like Createasphere? Let me know by leaving a comment.

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Photographers within educational organizations regularly deal with high-res photos—a whole bunch of them. When your job is photographing ceremonies, sporting events, students,faculty, staff, campuses, buildings, and more you will eventually end up with

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a large hoard of digital media to manage. That is why an efficient digital asset management system is an important part of any university photographer’s workflow. That’s also why I attended the 2012 University Photographers’ Association of America Symposium to discuss digital asset management best practices along with real world examples from university photographers. The Symposium was hosted by the UPAA — an organization founded in 1961 by a small group of university photographers in the New England area. Since then their membership has grown to include photographers from across the United States, Canada, Australia and Israel. If you weren’t able to attend the Symposium, I’ve published the presentation along with other useful resources for academic photographers: University Photographer Resources

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To understand what digital asset management is, it helps to understand what the term “digital asset” means. And since I’m a nice guy and want to help you understand things—especially things related to digital asset management—I went ahead and wrote an article over at the DAM Learning Center for that purpose.

Go check it out, it’s called “What’s a digital asset? Defining the asset in digital asset management“. You can thank me later.

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As I’ve previously described, a digital asset management API allows organizations to share their rich media files and metadata with other business systems to further increase efficiency and avoid redundant data storage.

While we were developing the API we assumed that Portfolio Server users would be interested in using the Portfolio API to share assets with systems like content management and e-commerce websites, but we were also excited to learn what other ideas people had in mind. During a recent webcast I conducted an informal poll and asked attendees “What other systems would you like to integrate with DAM?”. Here were the results:

FileMaker 24%
“E-Commerce” 12%
SharePoint 12%
QuickBooks 12%
Jive 6%
Sitecore 6%
Drupal 6%
Omeka 6%
“Content Management System” 6%
Ektron 6% 6%


It was surprising to me that FileMaker integration was by far the most desired API connection with DAM. Surprising until recently when I attended the UPAA symposium where I discovered that some DAM users rely on FileMaker databases for tracking projects (in the case of UPAA, photography shoots). With this new understanding, the connection between the two systems made sense—a project that originated within a FileMaker database could be associated with assets inside the DAM. For example, clicking a link within the FileMaker database could reveal assets related to the project within the DAM. Or project details in the FileMaker database could be used to populate fields within the DAM for project assets.

If you use FileMaker and are interested in integrating it with DAM, share with us what you’d like to do in the  comments section below.

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We recently launched the latest version of our digital asset management software (Portfolio Server 10.2), and what better way to celebrate a product launch as a company than eating Korean tacos…lots of Korean tacos!

If you live in Portland, you know that the obvious choice for Korean tacos is KOi Fusion, so we consulted with their catering department and decided to go with the UNLIMITED KOREAN TACOS option.

When the day of the celebration came, you could practically hear the drool dripping from our collective mouths splattering on the floor as the clock approached lunchtime. A massive line began forming out the door of our conference room and around the corner:

I later heard that a few fights almost broke out due to people losing their place in line and people trying to cut in line, but fortunately HR was present to keep the peace.

Not only was the food all-you-can-eat, but the selection was fantastic. A choice of 4 meats (or tofu), self-serve toppings (don’t forget the kimchi), and hot or mild sauce. I saw several Extensians come back for seconds, and even thirds (I’ll admit that I ate 5 tacos myself).

At the end of lunch our bellies were full and we were all wearing smiles on our faces. Based on the feedback I received, I’d say the event was an success. If you’re looking for catering, I’d definitely recommend KOi fusion.

A big thanks to the crew at KOi Fusion. Hopefully we can have you back soon!

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Today is Friday and maybe you have some “extra” time before the weekend. Why not try a free Portfolio Server demo before you leave the office today? Here’s how you can try Portfolio Server in 4 easy steps.

(I recommend listening to this song while following these steps)

Step 1

Go here and sign up to download the Portfolio Server installer.

Step 2

Download and install supporting software:

QuickTime® (Windows only, QuickTime is built into OS X)

Adobe® DNG Converter

Step 3

You will receive a serial code for Portfolio Server and NetMediaMAX in an email. Install the Portfolio Server and add serial codes, catalogs and accounts using the Portfolio Server Admin:


(replace “localhost” in the link above with the IP address of your server if you are administering it from another computer)


Step 4

Connect to Portfolio Server using the Web Client and begin adding files.

(replace “localhost” in the link above with the IP address of your server if you are administering it from another computer)

Username: administrator
Password: password

That’s it! Have a great weekend!

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Ed Smith, our in-house DAM dude, is channeling Jeff Foxworthy in his new CMS Wire Article. It should be titled  “You know you’re a Rich Media Hoarder if…” Check it out.

And in you are in the NY area, Check out the upcoming ‘Hoarders Unite’ event on June 19th. Learn How Viacom Saves Time and Money with DAM.

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Join us for a webcast about online art and photography business In Transit Images  who are using Portfolio Server to make their photography collections available online for licensing and printing.

In Transit Images Managing Director Bob Hendriks will discuss:

  • Challenges they faced with their manual system before DAM, including rising costs and general overhead
  • How they implemented and managed the system with no formal IT person on staff
  • How they linked their internal system to the Web portal using the Portfolio API to drive their online business forward
  • Overall benefits including cutting time savings in half with initial rollout (and 20% savings over time)
  • How In Transit plans to manage an expected doubling library of assets year over year

At the end of the presentation, Bob will be available for a live Q&A.

May 31st, 2012
11:00 AM (Pacific) / 2:00 PM (Eastern)
Register for the webcast

(A recorded webcast will be emailed to you if you register but can’t attend.)

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