November 17th, 2015 by John Arnsdorf
Creative teams often need to reference the history of a digital asset – whether previous versions, or the original. Check out how our new digital asset management system, Extensis Portfolio 2016, makes this a snap by automatically tracking changes and giving users access to previous versions, metadata changes, comments and user information.
Join Me for a Webcast on Wednesday
If you’d like to see all of the new features in Portfolio 2016, I’ll be giving a live demonstration this Wednesday, November 18 at 11a.m. PST.
You can register for the Webcast and find more information here.
I’ll be available for questions following the demo. I hope you can join me.
Interested in seeing the new features in Portfolio 2016, our latest Digital Asset Management system, up close and personal? Here’s your chance!
Extensis resident DAM expert, John Arnsdorf, will showcase “What’s New in Portfolio 2016” next Wednesday, November 18, 2015, in a live webcast at 11:00a.m. PST.
John will take you on a tour of features including:
- Version control with ability to recover previous versions
- Secure asset storage with all-new vault catalog
- Manage asset workflow with check-in & check-out
- Protect file integrity with asset locking
- Improved email collaboration in NetPublish
- And much, much more!
At the end of the presentation, John will be available for a live Q&A. Recordings of the presentation will be sent to all those who attend.
To take Portfolio 2016 for a self-guided tour, try our free 45-Day Trial.
November 3rd, 2015 by John Arnsdorf
It’s here! The newly (re)versioned Portfolio is packed with new features that promote shared content development and teamwork. Ever wish you had a time machine so you could travel back to get a previous version of a file? Portfolio 2016 is your gateway! Struggle to coordinate edits among teammates during the creation process? Portfolio’s check-in/check-out will put an end to the mayhem that ensues with simultaneous changes. Try it for 45 days – on us, and read on to see how Portfolio 2016 will turbocharge your workflow.
August 11th, 2015 by Gallit Itzhaki
“Where is that one picture we created for that one campaign that one time?”
Ring any bells? Personally, I understand this challenge. I recall being in an impromptu brainstorming meeting for a campaign that needed to be launched in a week. I tried to find a digital ad that was utilized for a like campaign six months prior. It’s simple, right? All we needed to do was change the ad copy, call-to-action, and boom! We have a “new” advertisement.
Well, not so simple. Five of us were searching and searching and still couldn’t find the native file. Design had to go back to the drawing board and create the ad from scratch. Not to mention, there were other assets we couldn’t find that needed to be utilized for the new campaign.
Now, marketing teams (agency or in house), work on a spectrum of projects from social media to search engine optimization and more specifically, creating content for the web, advertising, PR, email campaigns, and more. The list goes on. Keeping up with all of it can be a bit daunting, but we do so by working with the tools that we have.
Let’s revisit that last minute brainstorming meeting I was in. Let’s say our team utilized a digital asset management (DAM) system. Using a combination of metadata and keywords, I would search for the file and it would appear immediately, along with any other vital information such as use guidelines associated with that document. We could have easily downloaded the file, handed it to design along with updated copy, and Voila!
Here’s a little more about how digital asset management could have helped me and can potentially help you:
– Self-Service Distribution to Sales:
We know that Sales and Support regularly asks for collateral that is usually locked down in Marketing folders. It would save time if Sales and other departments could get what they need instantly without having to ask someone to track it down. With DAM, a self-service feature can be implemented so documents, project files, collateral, images, etc. can simply be downloaded and utilized instantly. Marketing saves time. Sales gets what they need, when they need it.
– Prevent Assets From Being Used Inappropriately:
Marketing teams can gain control over who has access to what and when. This decreases the risk of violating branding guidelines and liability. I can’t tell you how many times I’ve seen a logo sneak through the cracks and used incorrectly. With a digital asset management solution, marketing teams have the capability to place assets that can be trusted in the hands of people who can be trusted. Features exist that help control who can see assets and who can download them.
– Expire Assets When No Longer Approved for Use:
It’s a best practice to avoid deleting items that are no longer needed, but finding a place to archive these assets and finding them if needed can be tedious. Instead, DAM creates an easy way to archive these assets so they are not in visible. This can prevent misuse and reduce the risk of liability.
We have so many moving parts associated with so many projects and campaigns. Most need to be implemented and completed quickly while meeting high expectations. DAM is a tool that can help improve workflow and decrease organizational chaos so you can concentrate on meeting expectations, instead of trying to find an asset or worrying about someone else using an asset inappropriately. It’s one less thing we as busy marketers have to worry about. Happy Marketing!
Put your thinking cap on! Learn more about digital asset management.
We’ve been working hard to put together an all-purpose DAM Toolkit to help you learn more about digital asset management and make a strategic investment in a DAM system. The kit includes an ROI calculator, our up-to-date Digital Asset Management Best Practices Guide and more.
March 4th, 2015 by Richard Turgeon
Using Extensis Portfolio for social media success
As you may have seen, we recently touted our latest updates to Portfolio, which includes being optimized for OS X Yosemite (v10.10), advanced reporting options, and blazing fast operation.
In this post, we’ll take a more in-depth look at Baylor University’s innovative use of Portfolio to engage their social media audience in real-time.
February 3rd, 2015 by Richard Turgeon
Our new Portfolio release adds support for the latest OS X, advanced reporting features, and more
With the explosion of digital assets and media over the past decade, companies are struggling to keep them organized and accessible while ensuring version control. Locating and distributing files has become a major time and productivity killer.
Fortunately, Extensis Portfolio™ makes digital asset management (DAM) affordable for companies of all sizes. Originally released in October 2014, Portfolio transformed the user experience with suggested, guided search capabilities, millisecond results, a sleek new user interface and elegant thumbnail views. It’s used by hundreds of Fortune 5000 companies. And it’s just been updated to make it better than ever.
Portfolio has added full compatibility with Apple® OS X® Yosemite (v10.10) and advanced reporting options. It’s also faster than ever, with new features that increase the efficiency of importing, copying, updating, converting and exporting assets.
October 22nd, 2014 by Richard Turgeon
With the explosion of digital assets and media over the past decade, companies struggle with how to keep files organized, accessible, and properly managed. More files means more inefficiencies in the form of lost time and money spent trying to find them.
Our newest release of Extensis Portfolio™ couldn’t come at a better time. In the words of our esteemed Product Manager of Digital Asset Management Solutions, Maxwell Mabe, “This is the most significant update to Portfolio since its inception, addressing core DAM functionality with an emphasis on workflow and user experience.” Built for collections of up to 10 million assets, Portfolio gets them organized into a meaningful, usable collection, and lets you find what you need, fast. Continue Reading »
March 28th, 2012 by Alexandra Barltrop
This week the lovely people at Macworld UK have nominated our Portfolio Server 10 under the Best Professional Software category in the Macworld Awards! It’s fabulous to see it receiving such great recognition in recent months.
For 17 years, the Macworld Awards have established themselves as THE event in the UK Apple calendar, recognising the products and vendors that make a significant contribution throughout the year.
All the winners are chosen by the Macworld editorial team and Macworld’s army of enthusiastic readers, celebrating the most innovative and successful products and companies in the Apple community for their achievements and contributions to the industry. The Best Professional Software category falls under the Editors awards, which means they decide who wins… Come on guys… You know Portfolio Server deserves it—it’s an awesome product! You said so yourselves after all!
To read Macworld’s five-star review of Portfolio Server, please click here.
The Awards will be held on 21st June at the Grand Connaught Rooms, Central London. For more details on how you can attend and party the night away with the creme de la creme of the industry, please click here.
If Portfolio Server wins I’m totally prepared to do a speech in the style of Meryl Streep standing on stage in front of a crowd of my adoring fans! … I want to thank my mum and dad… my ….*wipes tear*… my makeup artist…. ;D
Joking aside, huge thanks to everybody who has supported Portfolio Server since its launch and massive thanks to Macworld for recognising it as an Editors Choice for 2012.
Fingers crossed it wins!
March 14th, 2012 by Alexandra Barltrop
We had an amazing time at the Technology for Marketing & Advertising event in London a couple of weeks ago. It was our third year attending and we were happy to meet many of you who are as mad about fonts and DAM as we are!
Davin Kluttz, our Senior Product Manager came all the way from Extensis HQ in the US to present two amazingly well received seminars (seriously, they were queuing out the door!) for us.
The first one was “Classy, Clowny or Crude? How your site’s typography affects your brand”, which illustrates how web typography affects your website, and how you can select and implement web typography that is just right for the job. So many people these days think it’s OK to use Comic Sans on their websites. This may come as a shock, but it just doesn’t cut the mustard! Davin illustrated this by showing how some iconic brands would look if their logos were in this font (Chanel, Coca-Cola, Star Wars) which got several laughs from the crowd. To drive the point home, he also showed us several examples of “classy”, “clowny” and “crude” web typography, which gave the audience a feel for the direction in which they should be taking their sites.
The second one was entitled “What does this DAM thing do?” Ever find yourself pulling your hair out trying to locate an image in a sea of thousands? Don’t you think it would be nice to preview a video on your iPad without a special plug-in? Or even just have access to all your digital content on the go, so you are able to act fast if a client unexpectedly throws a “let’s see it now” lasso around your neck? Well Extensis has a solution for all of these problems and it was all nicely wrapped up in this presentation, which not only explained what an “asset” is, but also demonstrated how to leverage digital asset management solutions to find, locate, archive and access files, regardless of location.
If you couldn’t make it to the show, couldn’t get in to the theatre or would simply like to see what we had to say on web typography and digital asset management, we have very kindly provided the slides from both presentations below!
Enjoy! If you have any feedback, please let us know – we’d love to hear from you.
Today we released a free v10.1 update for Portfolio Server 10 users that includes:
- Support for OS X Lion
- Support for Apple ProRes video codec
- Improved login and folder navigation performance in the Web Client
- Support for preview clips in the Desktop Client
- Option to open original video files in external players using the Desktop Client “Switch to Original” command
- Several NetPublish template fixes
- Additional bug fixes and performance improvements
If you’re not already using Portfolio Server as your digital asset management system you can download a free 30 day trial of Portfolio Server 10.1.