In the last installment I talked about how you know it’s time for a brand refresh. So by now you know we decided to go for it. For me, there were 2 driving reasons to tackle a brand refresh now: 1- Evolution: This company is vastly different than it was 10 years ago. We are [...]

Companies Evolve/ So when is the right time to embark on a rebrand? Perhaps never. But don’t let that stop you. Extensis is going through the process and we are sharing it with you in hopes that one of us might learn something!

For anyone on the receiving end of a very odd package from Extensis- no, that’s not a rat in that box. It’s a mullet. You know- some hair for your (styrofoam*) head. Our friends in the press received these 2 pieces separately and this week we see the mullets are arriving because we’re getting a [...]

Ever received a styrofoam head in the mail?

Later this month, we’ll be attending this year’s Technology for Marketing & Advertising show, where we’ll be joined by our client, Dalziel and Pow, who will be presenting a session on their experiences of digital asset management and Portfolio Server.