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Systems Engineer Jean-Michel Laurent was recently interviewed by the French business video site Check it out

Extensis is a division of Celartem and has offices around the world, including the UK, France, US, Japan and Korea.

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cover_issue.jpg I must admit I feel a little weird writing a whole post about me. I mean, I do write some personal blog posts for myself from time to time, but those are things about what I ate today or this thing that makes me cranky, not usually posts about the awesome thing I did, and I think this is pretty awesome.

I have written a couple of small articles for Mac|Life, the magazine that used to be MacAddict. I did some Shareware Pick Of The Month columns-they were a small portion of a page-but for someone who only ever had something published in a now-defunct local publication (ComputerBits, in case you’re local too) it was pretty cool to be asked, let alone to actually write it!

Anyway! A few months ago they asked me if I would write a font management article. Of course I would! It just so happens that I know an awful lot about the subject, what with my day job being what it is. So I got to work turning all the random font management and tips and tricks rattling around in my head into a piece of writing that met a word count limit (something blogs thankfully don’t have!) which was new. Not to mention I had to make it coherent and interesting to someone who had never managed a font before, but also make it handy for someone who has a grasp of the whole font management thing. It was a challenge I actually enjoyed.

So I wrote and wrote and deleted a bunch and wrote it again and obsessed over word count and tweaked and edited until it was finally a document I could live with, and I sent it off. I got a couple of small changes to make, made them, and waited (and waited and waited and waited, which I’m bad at) until the February issue appeared in our office, and the Learn: section is my article! Two full pages of stuff I wrote. So I got to make an awesome phone call to my mom, who likes the internet and sort of gets the blog thing but is way more excited about being able to go to the store and buy a magazine I am in.

Self-promotion aside, I really do think it’s a good article and if you would like a nice compact overview of how to start managing your fonts and stop letting your fonts manage you, this is a great way to start. You can actually do all of the “work” parts of this article in a very small amount of time, and it really is possible to bend your font collection to your will. If you subscribe or you happen across a copy, let me know what you think!

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While at Macworld 2008, we took the opportunity to record a few quick demonstrations of features included in Universal Type Server. I asked people who were staffing our booth to each describe a different feature of the product in 60 seconds or less. These short little videos give you a quick look into the features of the product.

Product Marketing Manager, Cindy Valladares demonstrates the backup feature.

Megan Banman shows off the Smart Set feature of Universal Type Server in this video.

In this one I describe the benefits of the font license tracking feature.

Claire Taylor demonstrates the keywording feature.

Marisela Alzuhn describes the QuickFind feature, and how it helps you to quickly locate fonts in the Universal Type Client.

Also, if you missed it, this earlier post contains videos about the Previewing capabilities of the Universal Type Client as well as the web based server administration tools.

Stay tuned to Manage This for more product demos and information about release dates.

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The Unofficial Apple Weblog folks stopped by the Extensis booth and chatted with Kelly Guimont for a few minutes about Universal Type Server. Check out their short video:

Also, be sure to check out the blog post.

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We’ve been showing off Universal Type Server all day for the past week at Macworld 2008, and it seems that everyone has a different opinion about what’s the best new feature of the product.

Previewing fonts in the Universal Type Client is fast and has a really slick interface. Ed Smith shows off this feature.

Server admins often complain about having to stand next to the physical server box to administer it. After Universal Type Server in installed, all administration takes place via HTTP through a standard web browser. In this video Technical Support Lead, Kelly Guimont shows off the admin interface.

For more info about Universal Type Server, be sure to check out

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Universal Type Server continues to be well received on the show floor at Macworld 2008. You don’t have to take our word for it, when you get a chance bop on over and read this early review of Type Server.

Our favorite quote in the article – “Blazingly fast… It was like going from dialup to broadband all over again.”

Continuing on with the photos from the show floor, here are a few of the more interesting things in the Expo Hall. The Extensis booth looks great, but you already knew that, of course.

Herbie Hancock stopped by the Best Buy booth for a quick photo shoot yesterday.

Macworld 2008 - Herbie Hancock drops by the Best Buy booth for a photo shoot

NEC has this very cool, and HUGE curved monitor.

Macworld 2008 - NEC’s super HUGE curved monitor

A bit different than the Crumpler castle, Intego has their own huge, green castle.

Macworld 2008 - Intego’s huge green castle booth

The always popular Google booth.

Macworld 2008 - The always popular Google booth

Here’s the difficult to photograph well Apple demonstration stage.

Macworld 2008 - The Apple demonstration stage

The Filemaker booth features perhaps the tallest podium known to man. I’d feel like everyone was looking up my nose if I were on that podium!

Macworld 2008 - The Filemaker booth

And the award for the strangest booth structure goes to Booq who has these faceless mannequins at their booth that left me with a somewhat creepy feeling.

Macworld 2008 - The Booq booth

You’ve just gotta love these little rubber USB flash drive penguins.

Macworld 2008 - Cute little flash drives encased in a candy cute rubberized shell

It’s the attack of the POD people!

Macworld 2008 - The Macworld Napping Lounge is the attack of the POD people

No, wait, it’s the attack of the USB people.

Macworld 2008 - USB people

And, of course the little USB people need their own little USB fridge, right?

Macworld 2008 - The USB people need their little USB fridge, right?

And finally, a USB rocket launcher, cannon, kitty, chess game, and well, anything else you can dream up.

Macworld 2008 - USB rocket launcher, and well, everything else

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After our first whirlwind day at Macworld 2008, I can definitely say that Universal Type Server has been very well received. Attendees are impressed with its speed and ability to be configured. If you get a chance, please stop by the booth to check it out for yourself.

In the meantime, I thought that you might like to see a couple of short clips from the Macworld show floor.

This video shows you the mastery of Apple’s marking department. As I showed you in my earlier video, they keep their entire booth under wraps, literally wrapped in a black curtain so that people can’t see what’s in their booth. In this video, you see what it looks like just after they’ve dropped the curtain, with the press is rushing the MacBook Air table. Wow, talk about building excitement. They’ve definitely got that part down!

This second video shows you a quick panorama of the Extensis booth and the Macworld show floor surrounding us before the doors opened. This is how it’s all intended to look – no matter how disheveled we were by the end of the day. 😉 Steve Job’s keynote is currently going on, and they’re revealing signs as he reveals products in his speech.

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So, the newest from Extensis and Apple is now revealed. We’ve got two great new products this morning – Universal Type Server and the MacBook Air. Both are extremely cool. If you aren’t able to be in San Francisco at the Moscone Center today, here are a few photos from the event.

The Extensis team at the booth

Macworld 2008 - the extensis team at the booth

Extensis Product Manager Cindy Valladeres demonstrates Universal Type Server Macworld 2008 - Kelly demonstrates Universal Type Server

There are, of course, some rather interesting booths. I like this one from Moshi:

Interesting looking booth - Moshi

And Crumpler always has interesting designs. This one looks a bit like a castle to me:

Macworl 2008 - crumpler booth

I like the living room feel of Microsoft’s Blogger’s Lounge.

Macworld 2008 - Microsoft’s Blogger’s Lounge - preshow

The John Lenon bus has a bunch of musical instruments outside, as well as demos of Mac-based music editing tools.

Macworld 2008 - the John Lennon bus

And, probably the most unique product available at Macworld, an iPod ready TP roller – because a little music never hurt the “process,” I suppose.

Macworld 2008 - probably the most unique product available here - an iPod TP roller

Of course, you’ll be happy to see that the MacBook Air was well received.

Macworld 2008 - MacBook Air

Macworld 2008 - MacBook Air table

Stay tuned for more updates, and everything Macworld.

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If you’re to believe Apple, there’s definitely something in the air at Macworld 2008. Right now it smells of sawdust, glass cleaner and a subtle blend of polyvinylchloride and epoxy.

Macworld 2008 - there’s something in the air at Moscone Center

The Extensis booth is coming together and everyone is gathering and preparing all of our theater presentations and demos demos in anticipation of attendee arrival tomorrow. Here’s where everything started out only a few days ago:

Macworld 2008 - the Extensis booth all boxed up Macworld 2008 - the Extensis booth all boxed up and ready to go!

Yet, as time marches on the booth has really begun to take shape.

Macworld 2008 - the Extensis booth under construction

Macworld 2008 - the Extensis booth midway Macworld 2008 - the Extensis booth marching onward

I’m more accustomed to our smaller presences at a variety of shows, and this large booth really stands out, and is probably the best Extensis booth that I’ve seen during my time with the company. The lights in the rounded arch corners actually change color slowly from green to blue and a few others – nice!

Macworld 2008 - the Extensis booth - check out the pretty colors

Of course, there’ll be plenty more that we’ll be able to share from the show floor. We’ll try to make you feel like you’re here, even if you weren’t able to stop by San Francisco to bathe in all things Mac. Stay tuned…

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UPDATE – Macworld passes have all been distributed. Thanks for stopping by the Extensis blog.

We were able to get a $10 discounted rate, so to get that rate follow this link:

Macworld 2008

Good news! We were able to finagle another stack of free passes to the Macworld Expo Exhibit Hall.

To get your hands on a pair of free passes, all that you need do is add a comment to this post that contains an anecdote about an experience you’ve had with fonts, font management, typography, photos, digital asset management, graphic design or any Extensis product (current or past).

Be sure to include your correct email address when entering the comment. We promise not to rent, sell or otherwise utilize this info, except to get registration info into your hot little hands.

Hope to hear from you soon.

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