As a software developer, we have limited ability to witness users actually using our products. Software is not like a cell phone or an iPod. We can’t see you walking down the street with it, watch you interact with it and see how it factors into your life. We have to rely on other means of gathering this information- like tradeshows.
Here’s the thing. I’m so conflicted. I love tradeshows. I hate tradeshows.
While filled with the promise of connecting with users, a larger show like Macworld can miss the mark. That elusive user dialogue can get lost in the noise of tens of thousands. So we’re shaking things up. This time we’re going to ‘dial you in’ to the conversation.
For the first time we’re integrating a wireless technology to get audience feedback during our presentations. It is a hand-held dial that is used for polling questions among other things. (Officially, the technology is called the Perception Analyzer (PA), but friends just call them ‘dials’.)
If you’ll attend the show, this is your chance to tell us your knowledge level so we can tailor the presentation content on the fly. Plus, we’ve incorporated a nifty game show competition to challenge your smarts.
If you won’t be at the show, just stay dialed-in to Manage This. We’ll give you a sampling of the interesting tidbits shared by our users each day.
Let’s see how this plays out. This may just get me to love tradeshows again.
We’re still giving out free passes to the Macworld Expo Exhibit Hall until 3:00 p.m. Pacific Standard Time today.
To get two free passes, leave a comment on either of the following two posts:
Or, shoot me an email via the Contact page.
To stay up to date with all of the Macworld happenings that relate to font management, asset management, design and photography, be sure to stop back by this blog, or subscribe to email notifications.
Here I am sitting at Portland Airport (that’s Portland, Oregon) waiting on my flight. A lot of prep goes in to this one, 4-day event. So we’re approaching the moment of truth. I like this part the least. The work is done, and you’re just waiting. Sort of like watching glue dry. Will it hold or won’t it? Our crack event team has been on the ground in San Francisco since late last week. I may be delusional, but I’m not stressed (yet).
Well, after all of the research, planning, and input from you, we’ve nailed down the formal details about what’s happening at the Extensis booth at Macworld.
We’ll be focusing heavily on typography, design and font management. And, as I talked about in previous posts, we’ll have a number of prominent industry experts speaking and participating in panel discussions. With all of your input, we’ll be able to guide the topics to what interests you most. Thanks again for your help!
Experts who will be participating include:
- Acclaimed type designer, Chank Diesel
- Adobe Product Manager, Thomas Phinney
- Author and designer Andrew Shalat
- Font evangelist, Stephen Coles
- Extensis VP of Corporate Solutions, Martin Stein
- Extensis Product Marketing Manager, Halstead York
For the complete press release that includes presentation times and dates, please visit this page.
January 2nd, 2007 by Jim Kidwell
Today, we’d like to ask you to let us know what you’d like to see in our other panel discussion.
This panel discussion is titled The Art of Type. The panel will consist of a number of professional type designers including Stephen Coles of FontShop. We hope that this discussion will center on the technical or creative aspects of type development. To make it so, we’d like to know what questions would you like to have answered by the panel?
- How do you test your new fonts?
- How has the change in the type world been rocked by the development of new font formats – PostScript, TrueType and OpenType?
- Is type development more of a technical skill, or an art?
Again, we hope to generate a lively discussion, and your help is definitely appreciated. Please post your panelist questions in the comments. In return for your help, I’ll send you a free pass to the Macworld Expo Exhibit Hall. Be sure to enter in your correct email address so that I can send you info about obtaining your pass.
Thanks so much for your input!
You want to go, we know it. And of course you want to stay abreast of the most important happenings, changes and improvements at the Expo. And who better to keep you informed than the Paul Kent, the VP in charge of the event. So why don’cha check out his Macworld Conference & Expo BUZZ blog. It’s chock full of bloggity goodness and helpful info.
Oh, and don’t forget, if you want to get a free pass to the Exhibit Hall, be sure to leave a comment on the previous post. We hope to see you there!
It might seem a bit early to most of you out there, but we’re already thinking about an important annual Mac event. An event so huge that it’s often referred to as the Mecca for Mac-heads, yes, it’s Macworld Expo.
Since its inception, we’ve had a booth at the Expo to tout our wares to the legions of fellow Mac-o-philes, and this year is no exception. In addition to letting you know what fine, fabulous products we have, this year we’ll be hosting a number of panel discussions and informational presentations.
Our two panel discussions will be staffed with industry experts, and will feature lively discussions about fonts – how they are created, as well as utilized in applications.
The first panel is called Working with Type in Design Applications. This panel will consist of our very own Extensis VP, Martin Stein as well as other industry experts. The focus of this panel will be about how these critical design applications interact with fonts.
So, here’s where your input comes in. To help use make the content of the panel the most helpful for you, and to guide our planning, we’d like to know what you want to ask our panelists.
- How does each respective design application choose and display font menu names?
- Do you have an application specific engine for rendering or managing fonts?
- Does your company have a philosophy for how to handle fonts in your applications?
We hope to generate a lively discussion, and your help is definitely appreciated.
And, to show you just how much we appreciate your help, we’re giving away free passes to the Macworld Expo Exhibit Hall to the first 50 people who post a relevant question in the comments of this post.
Be sure to enter your email address correctly, so that I can send you an email with instructions for redeeming your free pass.
We recently exhibited at the Ad:Tech event in New York City. This is one of a number of yearly, worldwide events that focus on how new technologies are influencing the world of marketing. Conference sessions offered case-studies and other helpful tips for marketing professionals.
Since creative professionals are a driving force in marketing, it was a good place for us to show off our newest products and product features on the exhibit floor. As usual, our prize filled gumball machine was a definite hit.
For information on future Ad:Tech events: www.ad-tech.com
Maybe it’s time for a trip to Shanghai?