Focus on Imaging is Europe’s biggest annual imaging show is scheduled for February 25th-28th this year. The show includes everything from cameras and hardware to digital asset management software and output devices. Whether you are a professional image maker or processor, a buyer of image making equipment or a keen hobbyist, Focus on Imaging will have something for you.
We’ll be attending the show, so if you plan on being in Birmingham, be sure to swing by stand L24 to see our Portfolio 8 Digital Asset Management Solution presentation.
Since this next year’s event is just up interstate 5 from the Extensis headquarters in Portland, expect to see quite a few Extensis folk at the event this August. Hopefully we’ll see you there!
January 24th, 2007 by Jim Kidwell
This year at the Macworld Conference and Expo, we hosted a number of expert font panel discussions at our booth on the show floor. The discussions turned out quite well, and for those of you who were unable to make it to the show, we’re happy to report that we recorded everything!
This first panel titled “The Art of Type” focused on type, and more specifically type design. Extensis Product Marketing Manager Halstead York hosted Adobe product manager Thomas Phinney and FontShop font evangelist Stephen Coles for this panel discussion. We asked these experts a number of questions that were posed by our readers, right here on the Extensis blog.
The discussion is broken up into a number of smaller audio files so that you can easily skip to sections that are of interest to you. If you’d rather listen to the discussion in it’s unedited form, scroll down to the bottom of this post.
Be sure to stop back by the blog, as we will soon be presenting the audio from our other panel discussion that focused on working with type in design applications.
What makes a good typeface?
Where do typefaces fail?
Is creating type a technical or creative skill?
Where does type innovation come from?
How long does it take to design a typeface?
What is involved in testing a new font?
What’s up with font licenses?
What are the current trends in type?
What about OpenType?
Audience Question #1 – How do font designers get paid?
Audience Question #2 – What is a typical font design workflow?
Audience Question #3 – What about font design tools?
Audience Question #4 – How should a font designer approach kerning?
How should type users choose a font?
Audience Question #5 – Is there a proper font for video?
If you prefer to listen to the presentation in its entirety, use the following audio player. Warning: This is the entire presentation, and has not been edited or modified to remove any audio defects.
HOW Design launched a new blog recently that follows the ins, outs and special issues relating to the annual HOW Design conference. This is one of our favorite yearly events that we attend. The next event is scheduled for June 10-13th in Atlanta. Perhaps we’ll see you there!
Every year, the editors of Macworld honor new hardware and software products and services with the much-coveted “Best in Show” award at Macworld Expo. Only products and services announced at the show are eligible to win this award, so Extensis was not in the running this year (although we did win the title last year when we released Suitcase Fusion). Here is a list of this year’s winners:
- Toast 8, Roxio
- Parallels Desktop for Mac Release Candidate (Build 3120), Parallels
- Adobe Premiere Pro, Adobe
- Adobe Photoshop CS3, Adobe
- Prey, Aspyr Media
- George, Chestnut Hill Sound
- IntelliScanner mini, IntelliScanner
- ModBook, Axiotron
- LCD2690WUXi, NEC
- Apple TV, Apple
- iPhone, Apple
Data collected in Extensis’ booth (#826) shows nearly half of visitors feel that technology companies should offer more stable products and that a majority of attendees are holding off on technology purchases for CS3 availability.
On Wednesday, Extensis asked Macworld Expo attendees “What is the one thing a technology company can do to provide you with better customer satisfaction.”
Nearly half (47 percent) of all people surveyed in the Extensis booth agreed they would like products to have less bugs. The second most vital task for product developers would be to have better overall customer service (40 percent). Not as highly ranked for Macworld attendees was for technology companies to offer more online product support including tutorials and information (seven percent). And lastly, a total of six percent of all attendees surveyed wished for lower prices from technology companies.
In addition, Extensis asked visitors if they are holding out on either software or hardware purchases for the availability of Adobe CS3. Just over half of all respondents (51 percent) agreed to wait on technology purchases until Adobe releases CS3.
For more information on Extensis’ daily Macworld Expo survey, come to the Extensis booth in the South Hall #826.
I think, after all this time, I’m finally down off of my Stevenote high. I’m not going to go into a lot of detail about what he announced, since other sites and newspapers and even the Today Show this morning have pretty thoroughly covered those announcements. I’m going to talk about a little different piece of what went down in Moscone West yesterday morning.
From a technical standpoint it was a really impressive presentation. As a person VERY new to the whole demo situation (giving my first big demo/presentations to a group of more than two for the first time in years), it is weird to type the following sentence: My favorite part was when the demo went completely south. He mentioned people backstage scrambling (the remote wasn’t working) and then talked about how Back In The Day he and Woz would hang out at Berkeley (where Woz was going to school) and they made these little gadgets that screw up television and they’d see the trek nerds watching Star Trek in the lounge and they’d goof up the signal just long enough for someone to stand up, then when they sat down block the signal again, and repeat it as necessary until someone was finally contorted into a position that was completely unnatural-and as an added bonus-completely hilarious. It was fascinating to me that listening to him tell that story seemed to be just as smooth as giving the rest of the presentation.
I was in line for a long long time, and got to be friendly with a lovely Canadian and two Texans who were all at least as excited as I was to be there, and at least as tired as I was too. We were talking about the demo part, and watching the heads of other companies give presentations and how sometimes they either didn’t seem to “get” what it was they were demoing, or just weren’t that excited about it. When Steve is up there (and the jeans and turtleneck help this illusion), it’s like your older brother’s coolest friend (or your older brother if he was JUST that cool, and I don’t know because I’ve never met your older brother-wait, where was I? Oh yeah) it’s like your older brother’s coolest friend coming to you and saying “I have the most fantastic record for you to listen to” or if you are someone who knows a geek, having that geek show you the new thing they just got and how their eyes light up as they tell you about it and show you their favorite parts. “Isn’t that cool?” “How awesome is that!?” “Seriously, wait till you see this!” Even if you don’t understand a single thing they’re telling you, if they are THAT excited then you can sometimes catch that excitement yourself, even if you don’t have any idea why that might be.
I had a spectacular day yesterday, because after the Stevenote I was standing outside the room and WOZ passed right in front of me on his Segway. By the time I realized who it was, my camera was out just in time for the battery to die. Ah, technology.
Then I got to see Kevin Smith’s Q&A about moviemaking and Macs and that was deeply inappropriate (come on, it’s Kevin Smith, have you seen Clerks 2?) so the only thing I can probably quote him on that would be G-Rated would be “Hi everybody, thanks for having me here today.”
So if you’re at the show, come by the Extensis booth and catch a demo or two and talk to us about managing fonts or assets. We’re happy to have people come by and say hi. Especially if you waited in line with me and you’re from Texas or Canada. (:
Yesterday on the show floor we discovered that nearly a third or you are holding out on technology purchases for the release of Adobe CS3. Makes perfect sense. No one wants to upgrade hardware or software when a mission critical application is not yet compatible. (note: the Photoshop CS3 beta is live now, so the wait is likely almost over.)
We also discovered that the vast majority of you have no idea if the fonts in your library are properly licensed. I’m not the font police, but perhaps you should look into that? (Best to do it before the font police start knocking)
More interesting tidbits as we close out today’s sessions. Thanks to everyone who participated!
I’m not a Mac geek, even though I’ve witnessed the phenomenon from up close. I am, however, a marketing geek. Tradeshows can be the best and worst of marketing. It’s hard not to freak out from the over-exposure. Here are a few highlights:
First- Swag. Every visitor is looking for a freebie. If it is also cool, that’s good, but in my experience just plain free is good enough! I have no idea what it is about miniture versions of the simplest things, but they have infinite apppeal. This is the tiniest box of matches ever seen. So small, in fact, they will burn your finger in an instant (Yes, I tried. Don’t ask.)While these had nothing to do with anything, people could not get enough of them.
Second- booth design. Only one standout worth mentioning. This one was right behind the Extensis booth. Despite the fact that this retail-looking booth was constructed of cardboard boxes (which suggested it just might topple over in an instant)- Crumpler was totally original from concept to execution. Not perfect, but completely memorable. Plus, the signage was great. Only one problem: I kept overhearing people say things like “cool booth. who are they?” Their logo was everywhere, their name was nowhere. Regardless, they had a cool product and a memorable presentation.
Third- experience marketing. Always my favorite category, as these are so rarely enduring. I’ve seen cheerleaders, bellydancers, and popcorn machines. Here’s the challenge: It has to be clever AND it has to fit with your product and brand, otherwise the visitor forgets the link the moment they walk away.
Here’s my pick for marketing experience disconnect. Ask yourself if visitors will remember this vendor in a month. Oh, they’ll remember the break dancing, I’m certain- they just won’t remember whose booth they were in when they saw it. Will they? Despite this, they got me to write about them which means they may have earned a gold star, after all.
First comment to correctly name the break dancing booth in question gets some Extensis swag.
As a software developer, we have limited ability to witness users actually using our products. Software is not like a cell phone or an iPod. We can’t see you walking down the street with it, watch you interact with it and see how it factors into your life. We have to rely on other means of gathering this information- like tradeshows.
Here’s the thing. I’m so conflicted. I love tradeshows. I hate tradeshows.
While filled with the promise of connecting with users, a larger show like Macworld can miss the mark. That elusive user dialogue can get lost in the noise of tens of thousands. So we’re shaking things up. This time we’re going to ‘dial you in’ to the conversation.
For the first time we’re integrating a wireless technology to get audience feedback during our presentations. It is a hand-held dial that is used for polling questions among other things. (Officially, the technology is called the Perception Analyzer (PA), but friends just call them ‘dials’.)
If you’ll attend the show, this is your chance to tell us your knowledge level so we can tailor the presentation content on the fly. Plus, we’ve incorporated a nifty game show competition to challenge your smarts.
If you won’t be at the show, just stay dialed-in to Manage This. We’ll give you a sampling of the interesting tidbits shared by our users each day.
Let’s see how this plays out. This may just get me to love tradeshows again.