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jim-kidwell-tfma-2014Last week I attended the Technology for Marketing and Advertising event at Earl’s Court in London. Besides being an event custom made for me to attend (ooh, look cart abandonment software, how neat!) I was fortunate enough to also present a couple of topics to attendees.

My first presentation was to a sold-out crowd on branding and typography. It included a decent amount of back and forth conversation with the audience, and even though British audiences are traditionally more reserved, these attendees weren’t shy about sharing.

If you’d like to view the presentations, I’ve uploaded them to Slideshare below. While you won’t get all of my stellar speech, at least I think that you’ll get the gist of it.

The second talk covered topics that companies should consider when thinking about moving their DAM solution to the cloud.


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AWS BadgeAmazon Web Services hosted their annual conference recently in Las Vegas. Lots of people in attendance and lots of new feature announcements. (I estimate around two thousand attendees were present from around the world.)

Held at the Venetian, the event is comprised of keynote events, certification testing and tons of session tracks on various topics associated with AWS.

I attended several sessions around media and digital asset management. Each session had an AWS employee go over the basic or advance behind-the-scenes setup along with a guest presenter showing and talking about their real world setup up. Attendees enjoyed presentations from PBS, Sony, NetFlix and others gaining deep insight into how AWS services can be leveraged to reinvent workflows.

Have no clue what Amazon Web Services are? Find out more here.


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tfm3902_tfma_logo

Come and see us on Stand F8 at Technology for Marketing & Advertising, the UK’s only integrated marketing event. It is taking place on 25-26th February 2014 at Earls Court 2 in London and this will be Extensis’ fifth year in attending the event.

TFMA’s Seminar Programme has also now been announced, covering all areas of marketing and advertising and we are proud to announce that this year we will be presenting not one, but two sessions!

Jim Kidwell, Extensis’ Senior Product Marketing Manager is coming to the UK from the US especially to present these two seminars titled “Just my type: successful branding and typography” and “The future of DAM – up, up…away?”

On Tuesday, 25th February at 2pm in the Content Marketing & Web Optimisation Theatre, Jim will help you understand how web typography affects your website, and public perception of your brand.

On Wednesday, 26th February at 2pm in the Customer Insight & Data Analytics Theatre, he will reveal what exactly Digital Asset Management (DAM) is, what the cloud is and where it is headed in the future.

The sessions will explore the challenges of managing marketing assets and present proven workflow solutions.

Extensis will also be presenting their latest font and digital asset management solutions on stand F8, throughout the show.

Stop by to learn how to:

  • Manage fonts across multiple workgroups with ease and efficiency
  • Keep your organisation compliant with non-invasive, font license reporting
  • Centralise and archive images, audio, video and document files
  • Automate asset delivery and benefit from NetMediaMax
  • Use WebINK to improve your readers’ online experience as news and content coverage continues to ‘converge’ at speed.

Event Details:

  • 25-26 February 2014
  • Earls Court Exhibition Centre, Warwick Road, London SW5 9TA

For more information on TFMA 2014 or to register for free, visit http://www.t-f-m.co.uk/

We hope that you will join us.


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Digital Book World 2014Rounding the second day of this fantastic event, the focus of today was very much on alternative publishing methods outside of the standard big 5 major publishers. Lots of dialog about how to self-publish, the benefits of (including financial and demographic data which was very informative), and how to combat…Amazon!

Not to sound too paranoid, but there is a healthy torrent of worry and skepticism in the crowd about how Amazon is responsible for the titanic shift in publishing. The over-used or over-abused example is Border’s, and to a lesser extent Barnes & Noble. The morning session and panels were almost solely dedicated to interpreting how Amazon has changed the landscape.

The big bonus was Jim Cramer from Mad Money giving us his view of the stock market as related to digital books and media companies. The greatest kernel of truth was that B&N gains value every time the Nook sales declines, as they need to stop fighting with Amazon’s Kindle and be who they started out, brick-and-mortar.

On to the points du jour, as mapped to the Kübler-Ross model for loss:

  • Denial: The sense of grief and denial of the loss of traditional book media is palpable. While there are many strategies for holding on to some of the glory days of printed books, it’s time to bow the heads not for the entirety of book producers, but more for the freedom of smaller or niche players to control their destiny.
  • Anger: While anger may be too strong of a word, there is certainly a sub-set of attendees and other vendors who are displeased at the emergence of the Amazon model and their dictates to everyone in the supply chain. These are largely artists who resent their creative freedom, which Amazon may marginalize even further.
  • Bargaining: “I’d give up my resentment of this new model if I could only figure out how to work with it!” Essentially most attendees were looking for the magic bullet of how to work in the new world, evidenced by the attendance at the session about social media and how to make it work for you. Some industry titans were there to give their views of what works and not, and while there was agreement in principle, they all have divergent strategies representing a chasm not likely bridged anytime soon.
  • Depression: Fortunately this is the stage least felt, as there is plenty of optimism at the new opportunities for smaller people to make their mark. Similar to cloud-sourcing or other viral movements, this whole environment is ripe for greater self-expression (again, artists in mind…) and self-determination of the destiny of an author and their works.
  • Acceptance: We concluded with a great show by looking forward, not backward, the crucial piece of any movement away from a traumatic event.  The coming years offer plenty of control for the crowd of producers, sourcers, publishers, and more to push through the noise and emerge with a more flexible model. It’s ironic that the perceived cessation of a model, which many decried, may leave a much improved model. It’s Darwin applied to publishing, and only the strong will survive!

To sum it up, it’s been a few great days of panel discussions from widely respected industry voices and the conclusion is that yes, Toto, we’re not in Kansas anymore, but that tornado from L. Frank Baum’s The Wizard of Oz may drop us in a better place in the long run.

 

 


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Digital Book World Conference and Expo 2014I am happy to be able to attend the 5th annual Digital Book World this week in New York City. This event brings together a diverse group of leaders in publishing, with a focus on digital books and the related technological changes.

Attendees include those from the larger corporate publishers who are well represented on panels and in discussions, institutional investors who are funding the change activities, book and e-publishers who are looking to keep ahead of the curve of change, and individual content creators who are also trying to ensure they provide the correct services to their clients.

There are a few key themes already prominently featured in the content: Technology, changes to the publishing model, and collaboration. With those ideas in mind, here are a few key takeaways:

  • There is a lack of general process and workflow on licensing models for content. The question asked in a break-out of “who actually owns the fonts we use and when can we transfer ownership?” made it clear that font licensing and font compliance has not yet entered the common understanding in the market.
  • There is a cautious awareness of the fact that technology is changing the market, but it’s more reflective of the market changing from traditional print copy to e-copies, meaning technology is enabling that paradigm shift. Some verticals and demographics are more susceptible to reflect that change, such as educational textbooks, arts and cultural books, and other similar verticals that rely heavily on physical mediums.
  • Emerging markets outside of the US (and other English-speaking countries) are seeing greater growth. For example, if you publish in India, the digitization of books has grown 11.3% so you must be aware of regional variances.
  • Document metadata is a challenge and opportunity – if you’re good at working with metadata then your success will be simpler, and the corollary is true as well that if you’re bad, you’re going to be in worse shape. Pay attention to downstream impacts of metadata or pay the price.
  • Video and other media types will continue to be part of publishing. While many vendors can talk about how it’s simply part of the content, the management of digital assets requires considerable thought. The ubiquitous nature of devices will make management of IP and digital assets a key focus of publishers for many, many years to come.
  • The ecosystem of publishers has changed, for the better, and for good. By this, it means that publishers and content creators are no longer single-sourcing all facets of production of the content, but are now working with several new areas tertiary to the publishing business. Consider that the biggest threats / opportunities are agility with new technologies (HTML 5 for example), compliance (font ownership for example), channel independence (Amazon, B&N, direct-to-consumer, etc.), and the speed to production of ALL content, regardless of independently created or corporate origin.
  • A survey was noted where 74% of respondents consider themselves disruptors, and while not scientific, the guess is the other 26% were the big publishers! Either get in the game of changing methods to reflect e-content, or risk going the way of the dinosaurs.
  • There is a healthy dose of skepticism about Amazon at the conference. While there is common acceptance of them as enablers of distribution, there is also fear of partnership with them from the large publishing houses.
  • One speaker summed up their feelings that layout, graphics, and content is still the king, but the medium represents the ART of content. How it’s put together is still a key factor of enabling people to make rational decisions about material, as basic as whether to continue reading or not?
  • Finally, and possibly most importantly, social content creation is crucial. If you question that, look at things like Facebook, Twitter, Pinterest, and see how much published content is there. The industry needs to simplify the legal sharing model which will make social outlets nearly as important as traditional brick-and-mortar or click-and-mortar retailers.

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MCN2013-cover-for-webRecently I was in Montreal for the Museum Conference Network’s (MCN) annual event. The weather was freezing but the conference was full of energy. For those new to MCN:

‘MCN supports museum information professionals and the greater community by providing opportunities to explore and disseminate new technologies and best practices in the field. With an annual conference, special interest groups, listserv, and project registry, MCN is here to help you seek out and share knowledge about technology trends and issues you face every day.’

It was an international event with attendees from around the world. Here is a short list of a few: The Metropolitan Museum of Art, Los Angeles County Museum of Art, Portland Art Museum, and The Getty Museum.

I attended several sessions, I especially enjoyed ‘Solving a Pain in the Asset: New Approaches to Digital Asset Management’. Here is a little snippet from the synopsis:

‘The Metropolitan Museum’s implementation of a DAM has been in place long enough to see how workflows for digital collections have evolved beyond images of artworks to include mobile audio tours, digitized print publications, and non-object imagery such as event photography, library scanning, and historical photos related to exhibitions and other museum history. The library of the Philadelphia Museum of Art uses DAM tools to manage archival collections of ephemera and documentation of the museum building, and to serve internal research needs.’

Key takeaways from the event regarding DAMS:

  • DAMS are not just for photography. A DAMS is an important tool to hold all museum related content from audio tours, large document scans to exhibition materials, maps and other ephemera.
  • Unfortunately one system will not do it all. Using Museum Plus, Mimsy, or Gallery Systems? You’ve likely already integrated or plan to with other systems, one of these likely being a DAMS.
  • Avoid large, complex and costly DAM solutions. Instead focus on targeted simple to use and flexible DAMS (these are most likely to succeed in your organization)
  • Connectivity, make sure your DAMS candidates can connect to your CMS system. In most cases this is via and API.

Learn more about MCN:

Museum Conference Network

More about the 2013 conference:

MCN 2013 Conference

 


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Join Extensis at one of several heritage and culture events across the globe, where we will share how some of the world’s most prestigious museums use DAM to not only manage their collection objects, but also how Portfolio Server 11 integrates with Collection Management Systems (CMS) using an open API to create an effective and comprehensive collection management solution.

The “Art of DAM” tour kicked off this week at the Museums Associations Annual Conference & Exhibition in Liverpool, UK where we hosted a workshop along with Tom Bilson of the Courtauld Institute of Art titled “Developing comprehensive collection management solutions.”

Tom Bilson Presenting at the Museums Association Conference in Liverpool

Tom Bilson Presenting at the Museums Association Conference in Liverpool

The rest of the tour dates are as follows:

November 14, 2013

London, UK

Association for Historical and Fine Art Photography Conference

 

November 20-23, 2013

Montreal, Canada

Museum Computer Network  

 

November 20-22, 2013

Cologne, Germany

Exponatec

 

November 27, 2013

London, UK

Digital Asset Management for Museums Conference

 

December 2-3, 2013

Rotterdam, The Netherlands

Digital Strategies in Heritage Conference

Where Shaun Osborn from the Fitzwilliam Museum at the University of Cambridge will be presenting alongside Extensis and Adlib on CMS and DAM integration

 

May 14-15, 2014

London, UK

Museums + Heritage Show

Extensis will be sponsoring the Collections Management Theatre and providing a workshop on linking DAM with CMS

 

May 18-21, 2014

Seattle, USA

American Alliance of Museums Annual Conference

 

We look forward to seeing you there!


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There’s “A Type and a Place” for everything!

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Come along to one of our FREE seminars in Australia and we will show you how the right typeface or the right document is just a few clicks away

At these free seminars, Extensis will demonstrate how our newly released Font and DAM software can help save you and your business time and money.

  • See in action Portfolio Server™ 11 and Universal Type Server® 4
  • Learn how to put an end to “Missing Font” dialogue boxes
  • Discover how chasing down missing assets can be a thing of the past
  • Discuss new product developments and updates with Extensis staff

Melbourne

Monday 11th November

9am-12.30pm
Australian Centre for the Moving Image (ACMI)
Federation Square, Melbourne
Victoria, Australia
Directions to ACMI

Register!

Sydney

Tuesday 12th November

9am-12.30pm
The Mint
10 Macquarie St, Sydney, NSW 2000
Directions to The Mint

Register!

Hurry up and register as places are limited.

We look forward to seeing you there!


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Typecon

This year we’re proud to have the great typography conference Typecon in our home town of Portland, Oregon this year. It’s a great conference filled with fun talks covering everything about typography, a silent auction, type quiz, movies and more.

I’m especially excited this year because I’ve been accepted as a speaker. To that effort, I’ve been working hard the last month or so to collect data and build a fun presentation about font licensing comprehension in the creative community. I’m presenting at 4:00 on Friday.

My partner in typographic shennanigans at Extensis, Thomas Phinney, has also put together a great talk about font subscription services. His talk is at 2:00 on Saturday.

We hope to see you there!


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To kick off the upcoming WebVisions Portland conference (May 22nd-24th), we’re sponsoring a “Hackathon for Social Good” event on Sunday, May 19th.

What’s a “Hackathon” you ask? In a nutshell, designers and programmers will come together for a full day to build applications and web sites for non-profits, with tutorials from industry experts. As part of the event, we are opening up the WebINK service so the participants have access to top notch web fonts.

Local organizations who are the beneficiaries of this Hackathon include: The Dalai Lama Center, Dress for Success, Habitat for Humanity (Re)Store and Compassion & Choices.

The event is free of charge and runs from 9:00a.m. – 6:00p.m. at the Open Sourcery in Portland, Ore.

If you’d like to join us, click here to RSVP.


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