In the last installment I talked about how you know it’s time for a brand refresh. So by now you know we decided to go for it. For me, there were 2 driving reasons to tackle a brand refresh now: 1- Evolution: This company is vastly different than it was 10 years ago. We are [...]

Companies Evolve/ So when is the right time to embark on a rebrand? Perhaps never. But don’t let that stop you. Extensis is going through the process and we are sharing it with you in hopes that one of us might learn something!

Last week the newly minted Oprah Winfrey Network showed off their brand new logo to an eager public, and reactions were of course mixed. It became a topic of conversation around our office, and we quickly realized that we have many unique perspectives in our office (from marketing and art direction to type design) that [...]

The font designed to benefit Haiti relief efforts is now complete and available from a variety of font vendors. The font consists entirely of ampersands to represent people coming together. Check it out. All proceeds of the sale go directly to Doctors Without Borders.

The Society of Typographic Aficionados (SOTA) has launched Font Aid IV, a project that will raise funds for the relief efforts in Haiti. Font Aid IV raises funds for the organization Doctors Without Borders through the creation and sale of a custom collaborative font created entirely of ampersands. You can participate by submitting your own [...]