For many designers, photographers, video editors, and other creative professionals, keeping track of versions can be the bane of your existence. From creative directors to clients to anyone passing by your desk, everyone has an opinion and wants you to tweak this or that. And how many times do they ask you to revert back to what you originally had? More often than you’d care to count I’m sure.
Truth be told, I’ve been on the requesting side of the equation far more often than the designer side. I’m guilty of saying things like, “Make it punch” or “This needs to pop” or “It needs to be more whimsical”. As a marketer, I think in terms of the emotion I want to convey or how I want people to react to something. Consequently, it’s easy to fall into the trap of using those same feelings I want to elicit when giving creative direction. When giving these sorts of subjective edits, it’s no wonder artists frequently have to roll back to a previous version. They are just stabbing in the dark.
February 18th, 2016 by John Arnsdorf
Unless you’re the business owner, chances are you have to put together a well thought out proposal justifying why you want to invest in a digital asset management system
(DAM). Sure, you’ve identified pain points with your current process, included a distilled set of core benefits the new solution will provide, and maybe even proposed a plan to get the solution up and running, but what about the financial impact?
Smart business owners and other key decision makers will likely require some analysis of the costs to justify any significant capital investment. You aren’t going to convince your boss by telling her that DAM is going to make your job easy or that DAM will keep you from misplacing digital assets. Your boss is interested in keeping the doors open, the lights on and the company profitable. At the end of the day, the investment needs to have some positive impact to the bottom line.
If you’re going to convince your boss, you need to think like your boss…I know, scary right?
February 4th, 2016 by John Arnsdorf
Building on the release Portfolio 2016, our digital asset management system that helps companies efficiently manage, organize and utilize digital assets, we have a new update that puts your brand front and center.
If your company needs to share files outside of the team or organization, Portfolio offers a module – Portfolio NetPublish – which makes it quick and easy for anyone to build sites for securely sharing assets online.
With our latest update, Portfolio NetPublish sites can be highly customized to match your company’s brand, presenting digital assets from a portal with your organization’s look and feel. Customers can build custom NetPublish themes and assign them to any site on the server. Simply build it once, and anyone can use it.
To see this in action, I’ve created a quick video demo. To see what else is new in Portfolio 2016, roll on over to our product page.
January 29th, 2016 by John Arnsdorf
If you’re living in the same digitized world as we are, “there’s an app for that,” is a jest that you hear on the daily. There’s a strong strain of truth to it — as evident by the numerous apps that remind us to get up and move throughout the day, the ones that score us the cheapest plane tickets, and the ones that let us video chat with friends around the world.
The same holds true for the software that streamlines our office processes, connects us with our coworkers, and organizes digital files in ways that save loads of time, money, and heaps of headaches. *Ahem, ahem Extensis Portfolio*
December 2nd, 2015 by John Arnsdorf
With the fast-paced nature of the retail environment, product shots, layouts, and other creative files can quickly get out of control. Without a digital asset management system to help manage assets, it can be a challenge to find what you need, when you need it.
1800Flowers.com put an end to this challenge, and will join me in an upcoming webcast where they will share their secrets for solving this time consuming problem.
Date: Tuesday, December 8, 2015
Time: 11:00 a.m. PST
Presenters from 1800Flowers.com:
- Mark Lefkin – Vice President, Creative Services
- Michael Yi – Senior Designer, Creative Services
You’ll learn how:
- 1800Flowers.com reinvented how they manage digital assets
- Digital Asset Management (DAM) improves their go-to-market process
- Digital assets can be made accessible company-wide – instantly
- DAM dramatically reduces time spent searching for assets
- Keyword lists and automatic tagging expedites cataloging
At the end of the presentation, Mark, Michael and I will be available for a live Q&A.
We hope you can join us for this informative discussion. A recording of the Webcast will be sent to those who register.
November 17th, 2015 by John Arnsdorf
Creative teams often need to reference the history of a digital asset – whether previous versions, or the original. Check out how our new digital asset management system, Extensis Portfolio 2016, makes this a snap by automatically tracking changes and giving users access to previous versions, metadata changes, comments and user information.
Join Me for a Webcast on Wednesday
If you’d like to see all of the new features in Portfolio 2016, I’ll be giving a live demonstration this Wednesday, November 18 at 11a.m. PST.
You can register for the Webcast and find more information here.
I’ll be available for questions following the demo. I hope you can join me.
Interested in seeing the new features in Portfolio 2016, our latest Digital Asset Management system, up close and personal? Here’s your chance!
Extensis resident DAM expert, John Arnsdorf, will showcase “What’s New in Portfolio 2016” next Wednesday, November 18, 2015, in a live webcast at 11:00a.m. PST.
John will take you on a tour of features including:
- Version control with ability to recover previous versions
- Secure asset storage with all-new vault catalog
- Manage asset workflow with check-in & check-out
- Protect file integrity with asset locking
- Improved email collaboration in NetPublish
- And much, much more!
At the end of the presentation, John will be available for a live Q&A. Recordings of the presentation will be sent to all those who attend.
To take Portfolio 2016 for a self-guided tour, try our free 45-Day Trial.
November 3rd, 2015 by John Arnsdorf
It’s here! The newly (re)versioned Portfolio is packed with new features that promote shared content development and teamwork. Ever wish you had a time machine so you could travel back to get a previous version of a file? Portfolio 2016 is your gateway! Struggle to coordinate edits among teammates during the creation process? Portfolio’s check-in/check-out will put an end to the mayhem that ensues with simultaneous changes. Try it for 45 days – on us, and read on to see how Portfolio 2016 will turbocharge your workflow.
Are you seeking more control over version management of your digital files?
Problem solved in Portfolio 2016! Plus a whole lot more!
Want to Know More?
If you’d like to be among the first to know how Portfolio 2016 can turbocharge your workflow, click here.
September 30th, 2015 by Gallit Itzhaki
Deciding whether or not you need a digital asset management (DAM) system can be a bit tricky and you may be asking yourself “…what is this DAM thing?” Guess what? You’re not alone. We would like to help you get a grasp on DAM and provide answers to common digital asset management questions:
What in the world is Digital Asset Management?
Maybe you know a little about digital asset management or maybe the concept sounds completely foreign. DAM is a way to organize, categorize, find, retrieve and store digital files, such as images, documents, audio and video clips. These digital files are referred to as assets because a significant amount of time and expense goes into creating these files – making them very important resources. To help locate files easily, digital asset management software typically uses a metadata and keyword-tagging system so you can find what you need fast.
Here’s a quick video delving further into DAM, with some highlights on our solution- Extensis Portfolio:
Why do I need Digital Asset Management Software?
More files mean more disorganization, which leads to lost time and money spent trying to find them (check out the DAM Infographic on just how much you might be losing). Imagine having the ability to let people inside and outside your organization find, organize, and convert media files quickly. DAM software does just that. By helping businesses locate, reuse and share assets, workflow improves, time is saved and profits increase. Digital asset management also provides the ability to properly track usage rights on assets, avoiding fees and offering the ability to easily sell and license assets.
What Industries Use Digital Asset Management Systems?
With the explosion of digital assets and media over the past decade, organizations spanning across many industries struggle with how to keep files organized, accessible, and properly managed. From higher education to retail organizations, museums to government, digital asset management is needed and used by many different types of organizations.
We’d like to answer more of your questions and point you in the right direction by introducing you to our DAM Toolkit. The toolkit is chocked full of valuable resources aimed at helping you make an informed decision when selecting the best DAM solution for your organization. The toolkit includes: workflow assessment worksheets, guidelines on building selection criteria, an ROI calculator, a best practices guide, and much more. Before making a DAM decision, check out the kit and see if a digital asset management system is right for you!
Learn more about Extensis Portfolio – Digital Asset Management Software.