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DAMOver the past decade, companies large and small have amassed thousands, if not millions, of rich media files as going “digital” has become foundational to business success. From digital and content marketing, to creating digital retail experiences or digitizing historical art collections, most industries now are fully steeped in the digital universe.

As digital file collections grow, so does the need for an efficient organizational system. Many companies come to us for the simple reason that finding the files they need has become a time consuming process. The frustration and inefficiency becomes the breaking point.

In these early stages, many companies question whether they should try building their own digital asset management system, or buy from an established vendor.

In a recent blog posted at the DAM Learning Center, Toby Martin explored this topic in depth, weighing the pros and cons of BYO-DAM (building your own-DAM).

If you are currently weighing this question, it’s worth a read.

Additionally, we’ve put together some resources to help companies evaluate if a DAM solution is right for them, how to measure ROI, and overall best practices. You can find all these tools in our DAM Toolkit.

 

 


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WithDigital Asset Management for Retail the fast-paced nature of the retail environment, product shots, layouts, and other creative files can quickly get out of control. Without a digital asset management system to help manage assets, it can be a challenge to find what you need, when you need it.

 

1800Flowers.com put an end to this challenge, and will join me in an upcoming webcast where they will share their secrets for solving this time consuming problem.

Date: Tuesday, December 8, 2015
Time: 11:00 a.m. PST

Register here.

Presenters from 1800Flowers.com:

  • Mark Lefkin – Vice President, Creative Services
  • Michael Yi – Senior Designer, Creative Services

You’ll learn how:

  • 1800Flowers.com reinvented how they manage digital assets
  • Digital Asset Management (DAM) improves their go-to-market process
  • Digital assets can be made accessible company-wide – instantly
  • DAM dramatically reduces time spent searching for assets
  • Keyword lists and automatic tagging expedites cataloging

At the end of the presentation, Mark, Michael and I will be available for a live Q&A.

We hope you can join us for this informative discussion. A recording of the Webcast will be sent to those who register.

 

 


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Creative teams often need to reference the history of a digital asset – whether previous versions, or the original. Check out how our new digital asset management system, Extensis Portfolio 2016, makes this a snap by automatically tracking changes and giving users access to previous versions, metadata changes, comments and user information.

 

Join Me for a Webcast on Wednesday

If you’d like to see all of the new features in Portfolio 2016, I’ll be giving a live demonstration this Wednesday, November 18 at 11a.m. PST.

You can register for the Webcast and find more information here.

I’ll be available for questions following the demo. I hope you can join me.

 


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It’s here! The newly (re)versioned Portfolio is packed with new features that promote shared content development and teamwork. Ever wish you had a time machine so you could travel back to get a previous version of a file? Portfolio 2016 is your gateway! Struggle to coordinate edits among teammates during the creation process? Portfolio’s check-in/check-out will put an end to the mayhem that ensues with simultaneous changes. Try it for 45 days – on us, and read on to see how Portfolio 2016 will turbocharge your workflow.Portfolio 2016: Turbocharging Digital Asset Management

 

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Deciding whether or not you need a digital asset management (DAM) system can be a bit tricky and you may be asking yourself “…what is this DAM thing?” Guess what? You’re not alone. We would like to help you get a grasp on DAM and provide answers to common digital asset management questions:

What in the world is Digital Asset Management?

Maybe you know a little about digital asset management or maybe the concept sounds completely foreign. DAM is a way to organize, categorize, find, retrieve and store digital files, such as images, documents, audio and video clips. These digital files are referred to as assets because a significant amount of time and expense goes into creating these files – making them very important resources. To help locate files easily, digital asset management software typically uses a metadata and keyword-tagging system so you can find what you need fast.

Here’s a quick video delving further into DAM, with some highlights on our solution- Extensis Portfolio:

 

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Why do I need Digital Asset Management Software?

More files mean more disorganization, which leads to lost time and money spent trying to find them (check out the DAM Infographic on just how much you might be losing). Imagine having the ability to let people inside and outside your organization find, organize, and convert media files quickly. DAM software does just that. By helping businesses locate, reuse and share assets, workflow improves, time is saved and profits increase. Digital asset management also provides the ability to properly track usage rights on assets, avoiding fees and offering the ability to easily sell and license assets.

What Industries Use Digital Asset Management Systems?

With the explosion of digital assets and media over the past decade, organizations spanning across many industries struggle with how to keep files organized, accessible, and properly managed. From higher education to retail organizations, museums to government, digital asset management is needed and used by many different types of organizations.

DAM Toolkit

We’d like to answer more of your questions and point you in the right direction by introducing you to our DAM Toolkit. The toolkit is chocked full of valuable resources aimed at helping you make an informed decision when selecting the best DAM solution for your organization. The toolkit includes: workflow assessment worksheets, guidelines on building selection criteria, an ROI calculator, a best practices guide, and much more. Before making a DAM decision, check out the kit and see if a digital asset management system is right for you!

Learn more about Extensis Portfolio – Digital Asset Management Software.


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While there have been worlds of advancement in the realm of digital asset management in the last decade, there remain a few gaping holes, one of which is the lack of new standards for metadata on multimedia or video files. This is long-existing issue that only an open dialogue and cooperation can successfully tackle.

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“Where is that one picture we created for that one campaign that one time?”

Ring any bells? Personally, I understand this challenge. I recall being in an impromptu brainstorming meeting for a campaign that needed to be launched in a week. I tried to find a digital ad that was utilized for a like campaign six months prior. It’s simple, right? All we needed to do was change the ad copy, call-to-action, and boom! We have a “new” advertisement.

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Well, not so simple. Five of us were searching and searching and still couldn’t find the native file. Design had to go back to the drawing board and create the ad from scratch. Not to mention, there were other assets we couldn’t find that needed to be utilized for the new campaign.

Now, marketing teams (agency or in house), work on a spectrum of projects from social media to search engine optimization and more specifically, creating content for the web, advertising, PR, email campaigns, and more. The list goes on. Keeping up with all of it can be a bit daunting, but we do so by working with the tools that we have.

Let’s revisit that last minute brainstorming meeting I was in. Let’s say our team utilized a digital asset management (DAM) system. Using a combination of metadata and keywords, I would search for the file and it would appear immediately, along with any other vital information such as use guidelines associated with that document. We could have easily downloaded the file, handed it to design along with updated copy, and Voila!

Here’s a little more about how digital asset management could have helped me and can potentially help you:

– Self-Service Distribution to Sales:
We know that Sales and Support regularly asks for collateral that is usually locked down in Marketing folders. It would save time if Sales and other departments could get what they need instantly without having to ask someone to track it down. With DAM, a self-service feature can be implemented so documents, project files, collateral, images, etc. can simply be downloaded and utilized instantly. Marketing saves time. Sales gets what they need, when they need it.

– Prevent Assets From Being Used Inappropriately:
Marketing teams can gain control over who has access to what and when. This decreases the risk of violating branding guidelines and liability. I can’t tell you how many times I’ve seen a logo sneak through the cracks and used incorrectly. With a digital asset management solution, marketing teams have the capability to place assets that can be trusted in the hands of people who can be trusted. Features exist that help control who can see assets and who can download them.

– Expire Assets When No Longer Approved for Use:
It’s a best practice to avoid deleting items that are no longer needed, but finding a place to archive these assets and finding them if needed can be tedious. Instead, DAM creates an easy way to archive these assets so they are not in visible. This can prevent misuse and reduce the risk of liability.

We have so many moving parts associated with so many projects and campaigns. Most need to be implemented and completed quickly while meeting high expectations. DAM is a tool that can help improve workflow and decrease organizational chaos so you can concentrate on meeting expectations, instead of trying to find an asset or worrying about someone else using an asset inappropriately. It’s one less thing we as busy marketers have to worry about. Happy Marketing!

Put your thinking cap on! Learn more about digital asset management.

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We’ve been working hard to put together an all-purpose DAM Toolkit to help you learn more about digital asset management and make a strategic investment in a DAM system. The kit includes an ROI calculator, our up-to-date Digital Asset Management Best Practices Guide and more.

Check it out.


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Our new Portfolio release adds support for the latest OS X, advanced reporting features, and more

With the explosion of digital assets and media over the past decade, companies are struggling to keep them organized and accessible while ensuring version control. Locating and distributing files has become a major time and productivity killer.

Fortunately, Extensis Portfolio™ makes digital asset management (DAM) affordable for companies of all sizes. Originally released in October 2014, Portfolio transformed the user experience with suggested, guided search capabilities, millisecond results, a sleek new user interface and elegant thumbnail views. It’s used by hundreds of Fortune 5000 companies. And it’s just been updated to make it better than ever.

Get Your Assets in Gear with Portfolio 1.5

Portfolio has added full compatibility with Apple® OS X® Yosemite (v10.10) and advanced reporting options. It’s also faster than ever, with new features that increase the efficiency of importing, copying, updating, converting and exporting assets.

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With the explosion of digital assets and media over the past decade, companies struggle with how to keep files organized, accessible, and properly managed. More files means more inefficiencies in the form of lost time and money spent trying to find them.

 

The Ultimate Digital Asset Management (DAM) System Has Arrived: Introducing Extensis Portfolio

Introducing Extensis Portfolio

 

Our newest release of Extensis Portfolio™ couldn’t come at a better time. In the words of our esteemed Product Manager of Digital Asset Management Solutions, Maxwell Mabe, “This is the most significant update to Portfolio since its inception, addressing core DAM functionality with an emphasis on workflow and user experience.” Built for collections of up to 10 million assets, Portfolio gets them organized into a meaningful, usable collection, and lets you find what you need, fast. Continue Reading »


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How much can Digital Asset Management (DAM) save you?

Why use a digital asset manager? It saves time and money, giving you a great return on investment (ROI). Learn more about locating, reusing and sharing your assets—Check out our handy dandy infographic to find out how much DAM can save you.

 

Digital Asset Management ROI Infographic

 

Download the Digital Asset Management ROI Infographic

 


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