In the last installment I talked about how you know it’s time for a brand refresh. So by now you know we decided to go for it. For me, there were 2 driving reasons to tackle a brand refresh now: 1- Evolution: This company is vastly different than it was 10 years ago. We are [...]

Companies Evolve/ So when is the right time to embark on a rebrand? Perhaps never. But don’t let that stop you. Extensis is going through the process and we are sharing it with you in hopes that one of us might learn something!

Following on my first post about the conference, here are more thoughts on Reykjavik and some interesting talks on fonts and global typography. As mentioned previously, Reykjavik was a blast. The entire population of Iceland is about 400,000 people, and one thing about being small… well, the President of Iceland himself opened the conference, with [...]

This is the first of a couple of posts on the annual ATypI (Association Typographique Internationale) conference. AtypI is the primary annual international fonts and typography conference, held in a different world city every year. This year it was in Reykjavik, Iceland, Sep 14-18. Next year’s destination should be announced in a week or two, [...]

I was recently in St. Louis to present Server-based Font Management Best Practices to a great group of creative & IT folks, as well as visit some Extensis customers in the area. One day, I had a few extra minutes downtown and decided to drive around the iconic arch. Unfortunately, the parking situation is less [...]