You may not have everything you need before designing, but at least you’ll know what needs to be there before pushing your first pixel.
If your client has established a solid brand and provides good assets to work with, you’re likely in for a nice project experience as a designer. If not, it can be a long slog. Either way, it’s your job to deliver. This Part One of two looks at the basic building blocks of a solid creative brief, solid brand guidelines, and tips on how to compensate and deliver even when neither is in particular good order on the client’s side.