Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Reddit

The Brief Sucks. Now Go Make Some Magic!

You may not have everything you need before designing, but at least you’ll know what needs to be there before pushing your first pixel.

If your client has established a solid brand and provides good assets to work with, you’re likely in for a nice project experience as a designer. If not, it can be a long slog. Either way, it’s your job to deliver. This Part One of two looks at the basic building blocks of a solid creative brief, solid brand guidelines, and tips on how to compensate and deliver even when neither is in particular good order on the client’s side. 

Continue Reading »