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As a marketer, I appreciate the coordination, timing and attention to detail that went into this ‘product launch’. Because, honestly, that’s what it is. The Obama administration is re-branding our government. Or at least that appears to be their plan.

Just hours ago- almost simultaneous with the swearing in, the static, old-school white house site was ‘Obama-ized’ with a full relaunch, including a White House blog.This is not your (founding) father’s White House.


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Yesterday I made a quick trip down to San Francisco to visit Macworld 2009, and attend a little party with many of our customers, VARs and other Extensis fans.

After a short trip around the show floor, Max Kerning was off to take care of some important meetings, so I was left to wander the show floor on my own. Here are a few select items that could be seen at Macworld 2009.

TechRestore had an actual Delorean time machine from Back to the Future in their booth – complete with flashy lights, dials an such.

A company called Focal XS had these smokin’ speakers that you could jack your iPod into. Though, I really never really understood why they had a mini-geodesic dome in their booth.

Microsoft always has nice, swanky stuff at Macworld, and this year was no exception with their more open and slickly designed blogger’s lounge (rocker Mac fanboy not required).

Our friends over at Morrison SoftDesign had a good looking booth, and some very popular “Font Problems Suck” t-shirts.

This cute little diorama is made up entirely out of USB jump drives. Yup, those penguins are memory sticks.

Probably one of the strangest things that I saw in a booth this year was a guy who’s sole job was to ride an exercise bike all day long. I think that they were selling the bike that had a jack for a iPhone that could be used to track your progress.

Oh, and despite what you might hear from people preaching doom and gloom for Macworld now that Apple will no longer have a booth, there was still quite a few people hustling and bustling around the show floor.


Hope to see everyone at Macworld next year!


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Max Kerning is down at Macworld Expo for the day. He took a short tour of the Expo Hall show floor with me to check things out.

The Canon booth had an wonderful array of cameras and items, and a very kind, informative and welcoming staff to boot!

Max was impressed with the items that he saw in the Apple booth, but were promptly shooed from the booth, so we didn’t get to see much.

Here we are checking out another part of the Expo Hall.

Overall, Max and I are really enjoying our time at Macworld Expo 2009. More stuff to come!


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Well, you might not have gotten here in time to get one of our Macworld Expo free passes. Even if that’s the case, we’re still able to hook you up with a discounted rate to get into the Expo Hall.

Click here to register for Macworld and get into the hall for $25. That’s $20 off the original price of $45, so it’s not too shabby.

Oh, and if you’re there on Wednesday afternoon, be sure to drop by our little cocktail party.


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Going to Macworld 2009 this week? We’re having a small party for all of our customers, resellers and fans, and would love to have you attend.

The party is at the Moscone South Hall on Wednesday afternoon, so you won’t have to walk far to get your party hat on. To keep it exclusive to just our fans, I’ll give you the full details when you direct message (DM) me on Twitter or shoot me an email using our blog’s contact form.

If you’re a newbie to Twitter (you should check it out, really!), all that you need to do is:

  1. Create a Twitter account
  2. Follow Extensis – I’ll follow you back
  3. Shoot me a direct message.

Hope to see you at the shindig!


Macworld 2009 Free Passes

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UPDATE

Thanks for visiting the Extensis blog. Unfortunately, we’ve given out all of the tickets that we have for Macworld Expo. Hope to see you at Macworld!

————

There’s been a ton of talk recently about Apple events such as Macworld Expo and Apple Expo. Well, here’s you chance to get out there and check out one of these events before Apple is no longer a part.

Macworld 2008 is again being held this year at the Moscone Center in San Francisco from January 5th through the 9th.

We’re again offering an opportunity to get a free pass to the Expo Hall.

To get your free pass, simply make a comment on this post.

Be sure to use your correct email address, otherwise I won’t be able to send you a free ticket. We won’t use your email address for anything else, and it will not be displayed publicly.


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Have yourself a merry little Maxmas. Yes, in the spirit of the season, our virtual corporate spokesperson, Max Kerning has created a little handbook for sensible holidays.

No, this handbook doesn’t give you the latest font management or digital asset management tips. This is more of a practical guide for giving gifts, holiday cards and the like. And since it comes from Max, you can be sure that it’s done with a certain sense of refined style and impeccable attention to detail.

Happy holidays from all of us at Extensis!


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Last Friday Extensis employees celebrated the seasonal holidays together with a party. Since we’re pretty much a jeans-wearing company, it’s a great opportunity for all of us to get together outside of the office and see how each other look dressed up a bit as well as celebrate the holidays.

Here are a few photos from the event. Thanks to everyone who spent time planning this event, all of our great servers at Olea, as well as Mark Hecate for sharing his photographs of the event.


Ignite Portland 4 videos

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Here is a YouTube playlist of all of the videos that I recorded last night at Ignite Portland 4. I didn’t have enough memory on my camera for all of the speeches, but I think that the few that I did record were pretty darn good.

I think that my favorite was Jeff’s talk on “What Portland can learn from Kentucky” — good stuff!


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ICS and PTS relax and brain dump

Extensis has a few groups that I like to call the ‘Big Brains’.  This is not to say that the rest of us here aren’t big brains, but when you need an answer, the Integration and Consulting Services (ICS) and Priority Technical Support (PTS) teams are the “Go To” folks.

Most of the time the ICS crew is jetting all over the place helping with installations and trainings at customer locations.  Not too often do you get to see more than one of them at a time, because they are usually leaping from a flight to a WebEx web conference, right into a phone conference call and then back out the door to another customer meeting. ICS gets to see all kinds of different setups and customer work flows. ICS not only can tell you the best way to implement a solution, they will help integrate it into your daily workflow and then be able to make suggestions for your next steps on how to further improve your business.

Priority Technical Support is housed right here in the Portland office. We’ve got experienced and trained technicians ready to help customers with Annual Service Agreements 24/7/365. You can call and get a ‘warm body’ from 6am – 5pm Pacific time, outside of that we’ve got them wired up with multifunction devices and laptops to be able to help diagnose, resolve and get customers up and running.

With the release of Universal Type Server, Portfolio 8.5 and Fusion 2 we felt it was time to pull the teams together to make sure that everybody could share and build on each other’s knowledge.  You would be amazed at the little tips and tricks you can learn from other techs.

The weeklong meeting was a great big brain dump. We had Matt Reinker from PTS get up and talk about optimizations he has seen people implement with MySQL backed Portfolio Catalogs, to James Grace talking about ways that people have expanded upon NetPublish. Shellie Hall talked about questions she has received while helping people implement Universal Type Server.  It was a great use of our time and I know that everybody learned many new things.

One fringe benefit was that we were able to take time to put faces to the voices on the other end of the phones. A vast majority of the time ICS and PTS only hear each other’s voices or read email, but rarely do they get to do face time.

On Friday before the ICS people jumped flights back to their respective locations, we took a few hours to go shoot some pool and have some grub and a local bowling alley.  It was a great chance to not only challenge each other to a game of 8-ball, but we also got to hear James Grace’s stories about skateboarding through New York’s Central Park.


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