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Ducati LogoDucati is to the world of motorcycles as Apple is to the world of computers. Ducati creates sleek, fashionable and powerful machines that inspire a lust and desire practically unmatched in the motorcycle world. I’m sure that some of you feel exactly the same way about your MacBook Pro or iPod.

We’re proud to have been a long time software provider for Ducati. A few of our European staff recently visited Ducati to check in on their current installation, usage and to talk about the potential for an expanded Portfolio implementation.

Lars and Chris visit the Ducati museum

Extensis Business Manager, Lars Thunstrom and Sales Engineer Chris Stevens visit the Ducati museum.

Ducati museum thumb 1 Ducati museum thumb 2

Classic motorcycles from the Ducati museum.

Our Italian distributor, TechnoSolutions Srl, has been helping customers with their digital asset management needs for many years. Some of our other customers hailing from the land of the Etruscans, Romans and the Renaissance, include Viabizzuno, IMA and Giorgetti.


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Henry Stewart DAM SymposiumI posted last week about a number of events that we’ll be attending in the upcoming weeks and months, including the Henry Stewart Digital Asset Management Symposium in early June.

I’m happy to say that we’ve obtained a discount code that you can use when registering for the event. The discount code OEPRK100 will give you $100 off the price of a full conference pass.


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If you’re out and about and want to do a bit of product exploration, perhaps brush up on some new techniques, or hear what industry insiders are thinking, what better place to do it all than at a conference or expo? Well, we’re going to a number of them in the upcoming months, and if you’re also planning to attend, we might be able to hook you up with a deal.

Ad techAd:Tech, San Francisco, April 24-26

This is the next event that we’ll be attending. It mainly covers the needs of creative, marketing and advertising professionals. There are sessions on everything from targeted marketing and branding, podcasts and Web 2.0.

Actually, I’ll be attending this one. With my trusty partner in crime, Meghan Banman, we’ll be at showing off our wares in San Francisco’s Moscone Center. If you happen to be wandering through the convention center near closing time on Wednesday or Thursday, I’d be happy to accept a frosty cold IPA, as I’m sure that will be the optimal beverage for my parched throat. If you don’t bring me a beer, I’ll of course still be happy to give you a product demo.
So, to save you a little money if you register for Ad:Tech using this Extensis code: BRSFEG (code is case sensitive) you can save 20% (that’s $300) off your conference registration.

Pixel ConferenceVector ConferencePixel & Vector Conferences, Chicago, April 30-May 5

This pair of conferences covers the main needs of creative professionals – getting high quality work done quickly. The conferences overlap on May 2nd, and share a number of prominent speakers, including David Blatner, Gloria Antonelli and Sandee Cohen.

We’ll be present in the shared expo hall on May 2nd for both events.

We’ve also worked out a deal with these events, so to save $100 off a two-day, three-day or platinum conference pass for either conference, use this code when you register: EXT07PV (code is case sensitive).

Henry Stewart DAM SymposiumHenry Stewart Digital Asset Management Symposium, New York, June 6-7

This symposium takes an intellectual approach to the subject of a asset management and intellectual property. Topics cover a very wide range, but generally center around asset management for marketing, advertising and media companies.

Click here (PDF) to get a preview of the symposium schedule.


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Ever had a PDF and you just wanted to have the text available for some other purpose? Well now you can, right from Adobe in one simple step!

You can either point to a URL for a PDF available on the Internet, or you can attach the PDF to an email. To get plain text, email pdf2txt@adobe.com. If you want an HTML version, email pdf2html@adobe.com.

It’s that easy!

I found this handy dandy tip thanks to Steve Rubel who is using it as part of his Gmail = Personal Nerve Center series, which I found because I adore Gmail and I am always on the lookout for a good hack or two or 30


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Photographer Chris Jordan’s images take a wide open look at American culture and more specifically the current culture of consumerism. His most current series, Running the Numbers: An American Self Portrait makes an impact just by being able to visualize the data when the numbers are so staggeringly huge.

Chris Jordan Photography

My favorites are the images of the 2.3 million orange prison uniforms and the aluminum can representation of Seurat’s A Sunday on La Grand Jatte.


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You’ve probably seen a number of “Top 10” lists around the web. We’re definitely no stranger to the concept. For example:

Top 10I find Top 10 lists an incredibly useful way to quickly distill a potentially large and complicated issue down to the bare essentials. And heck, everyone loves to make lists to rank things, otherwise end of the year predictions, top albums, most embarrassing moments and so forth wouldn’t exist (VH1 and the E Channel live for this kind of stuff). You’ll find Top 10 lists ranked highly on DIGG, reddit and other social bookmarking sites (not to mention, nightly on fellow Hoosier-export David Letterman’s show).

Here are a few of my current favorite Top 10 lists:

Do you have a current fave?


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Portfolio 8 boxshotToday we released an updated version of our Portfolio Raw filter. This update adds support for 36 new camera Raw formats, bringing the total number of cameras directly supported in Raw format to over 100.

For a complete list of cameras and file formats supported, see http://www.extensis.com/filesupport.

To download the update, please visit the Extensis website.


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One of my many hats here at Extensis is to create and maintain the user documentation for our products. Depending upon the product, this typically includes creating a printed PDF as well as an HTML based help system.

Well, to help me better manage the reams of content that have been built up for our mature product line, I’m currently looking to move toward a solution that allows me to store all of my content in a single location. I would then be able to generate multiple documents from a single point.

Since this process will cover a large amount of content, spanning many documents, I’ve found that it’s absolutely critical to thoroughly define my workflow before selecting an appropriate tool for the job. I’ve got a slew of tool options, including AuthorIT, MadCap Flare, Adobe RoboHelp, and even XMetal. Heck, I can’t say that I’m very close to making a decision just yet, but the process has definitely gotten me far down the road to more efficient information architecture.

Portfolio workflowWell, knowing how hard it can be for me to choose a tool, we’ve created a number of documents that will help you define your workflow, and see if one of our solutions will meet your needs.

If you’re in a position to need font management, yet are unsure if a server-based solution will work best in your installation, check out the following documents:

When choosing an asset manager, you might be changing the entire way you work with assets. For example, instead of emailing files from person to person, you will be adding them to an asset repository to which everyone may have access. So, to help define your process, check out the following documents:

We also have a slew of other information available by product from the download page of our website. If you have any other workflow-related questions, don’t hesitate to contact our corporate sales department, or stop on by the Extensis Forums to chat with other users.


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Top 10Hopefully you found our list of the Top 10 successful ways to sell asset management to your boss helpful. Talking to your boss about items that can directly affect his budget can always be a bit challenging (aren’t discussions about money always a bundle of laughs?) So, we try to help out when we can.

Well, channeling the spirit of Dilbert, our very funny Sales Engineer Chris Stevens came up with his own alternate list of ways to sell asset management to your boss. Chris works out of our UK office, so be sure to read the following with a nice, friendly British accent.

  1. “I’ll install it on my own time, free of charge.”
  2. “It’ll look after itself so you don’t need me anymore!”
  3. “It’ll pay for itself in less than 3 months, or you could just take it out of my salary.”
  4. “It comes with this really big User Guide for hitting me round the head with.”
  5. “It’s so simple to setup that your teenage son can do it during the summer holidays, keeps him out of mischief if nothing else.”
  6. “You can appear to your management colleagues to be the most organised person here, never losing a single file.”
  7. “You can tell people to stop bugging you for the reports/presentations and go find it themselves.”
  8. “Your clients will save time and money, meaning they can pay for the next business lunch. Cigars and brandy anyone?!”
  9. “You can put off that extra terabyte purchase till next year, and spend the department’s budget on free ipods instead, making you the most popular boss here!”
  10. “We’re fine as we are boss, don’t need this…” (whilst plotting to present it as your own idea in the hopes of a promotion).

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KMWorld logoThe publication KMWorld has given us the honor of including us in their lits of “100 Companies that Matter in Knowledge Management.” How cool is that? KMWorld covers the knowledge, document and content management systems market.

The complete list of honorees is published in the March 2007 edition of KMWorld Magazine, and is also available online at www.kmworld.com.

UPDATE: the full list of 100 companies that matter can be found here.


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