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Everyone in Information Technology has something to celebrate this month!

Extensis has joined forces with the International Association of Information Technology Association (IAITAM) to expand the IAITAM’s educational offerings.

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To help kick off the partnership, Extensis is hosting a webinar about font compliance:  “Fonts? You mean I have to worry about compliance there too?”.

Extensis will be providing training and educational content relating to font management and digital asset management to help IT Managers at the association develop effective solutions.

 

The IAITAM is a global organization that helps individuals and businesses in any aspect of IT Asset Management, Software Asset Management, Hardware Asset Management, and the lifecycle processes supporting IT Asset Management in organizations of every size and industry around the world.

To learn more about the IAITAM and Extensis’ Webinar, click here.


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If you’re living in the same digitized world as we are, “there’s an app for that,” is a jest that you hear on the daily. There’s a strong strain of truth to it — as evident by the numerous apps that remind us to get up and move throughout the day, the ones that score us the cheapest plane tickets, and the ones that let us video chat with friends around the world.

The same holds true for the software that streamlines our office processes, connects us with our coworkers, and organizes digital files in ways that save loads of time, money, and heaps of headaches. *Ahem, ahem Extensis Portfolio*

DAM ROI Calculator: Save with Digital Asset Management

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It’s here! The newly (re)versioned Portfolio is packed with new features that promote shared content development and teamwork. Ever wish you had a time machine so you could travel back to get a previous version of a file? Portfolio 2016 is your gateway! Struggle to coordinate edits among teammates during the creation process? Portfolio’s check-in/check-out will put an end to the mayhem that ensues with simultaneous changes. Try it for 45 days – on us, and read on to see how Portfolio 2016 will turbocharge your workflow.Portfolio 2016: Turbocharging Digital Asset Management

 

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While there have been worlds of advancement in the realm of digital asset management in the last decade, there remain a few gaping holes, one of which is the lack of new standards for metadata on multimedia or video files. This is long-existing issue that only an open dialogue and cooperation can successfully tackle.

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“Where is that one picture we created for that one campaign that one time?”

Ring any bells? Personally, I understand this challenge. I recall being in an impromptu brainstorming meeting for a campaign that needed to be launched in a week. I tried to find a digital ad that was utilized for a like campaign six months prior. It’s simple, right? All we needed to do was change the ad copy, call-to-action, and boom! We have a “new” advertisement.

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Well, not so simple. Five of us were searching and searching and still couldn’t find the native file. Design had to go back to the drawing board and create the ad from scratch. Not to mention, there were other assets we couldn’t find that needed to be utilized for the new campaign.

Now, marketing teams (agency or in house), work on a spectrum of projects from social media to search engine optimization and more specifically, creating content for the web, advertising, PR, email campaigns, and more. The list goes on. Keeping up with all of it can be a bit daunting, but we do so by working with the tools that we have.

Let’s revisit that last minute brainstorming meeting I was in. Let’s say our team utilized a digital asset management (DAM) system. Using a combination of metadata and keywords, I would search for the file and it would appear immediately, along with any other vital information such as use guidelines associated with that document. We could have easily downloaded the file, handed it to design along with updated copy, and Voila!

Here’s a little more about how digital asset management could have helped me and can potentially help you:

– Self-Service Distribution to Sales:
We know that Sales and Support regularly asks for collateral that is usually locked down in Marketing folders. It would save time if Sales and other departments could get what they need instantly without having to ask someone to track it down. With DAM, a self-service feature can be implemented so documents, project files, collateral, images, etc. can simply be downloaded and utilized instantly. Marketing saves time. Sales gets what they need, when they need it.

– Prevent Assets From Being Used Inappropriately:
Marketing teams can gain control over who has access to what and when. This decreases the risk of violating branding guidelines and liability. I can’t tell you how many times I’ve seen a logo sneak through the cracks and used incorrectly. With a digital asset management solution, marketing teams have the capability to place assets that can be trusted in the hands of people who can be trusted. Features exist that help control who can see assets and who can download them.

– Expire Assets When No Longer Approved for Use:
It’s a best practice to avoid deleting items that are no longer needed, but finding a place to archive these assets and finding them if needed can be tedious. Instead, DAM creates an easy way to archive these assets so they are not in visible. This can prevent misuse and reduce the risk of liability.

We have so many moving parts associated with so many projects and campaigns. Most need to be implemented and completed quickly while meeting high expectations. DAM is a tool that can help improve workflow and decrease organizational chaos so you can concentrate on meeting expectations, instead of trying to find an asset or worrying about someone else using an asset inappropriately. It’s one less thing we as busy marketers have to worry about. Happy Marketing!

Put your thinking cap on! Learn more about digital asset management.

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We’ve been working hard to put together an all-purpose DAM Toolkit to help you learn more about digital asset management and make a strategic investment in a DAM system. The kit includes an ROI calculator, our up-to-date Digital Asset Management Best Practices Guide and more.

Check it out.


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Using Extensis Portfolio for social media success

As you may have seen, we recently touted our latest updates to Portfolio, which includes being optimized for OS X Yosemite (v10.10), advanced reporting options, and blazing fast operation.

In this post, we’ll take a more in-depth look at Baylor University’s innovative use of Portfolio to engage their social media audience in real-time.

Digital Asset Management Success Story: Baylor University

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Our new Portfolio release adds support for the latest OS X, advanced reporting features, and more

With the explosion of digital assets and media over the past decade, companies are struggling to keep them organized and accessible while ensuring version control. Locating and distributing files has become a major time and productivity killer.

Fortunately, Extensis Portfolio™ makes digital asset management (DAM) affordable for companies of all sizes. Originally released in October 2014, Portfolio transformed the user experience with suggested, guided search capabilities, millisecond results, a sleek new user interface and elegant thumbnail views. It’s used by hundreds of Fortune 5000 companies. And it’s just been updated to make it better than ever.

Get Your Assets in Gear with Portfolio 1.5

Portfolio has added full compatibility with Apple® OS X® Yosemite (v10.10) and advanced reporting options. It’s also faster than ever, with new features that increase the efficiency of importing, copying, updating, converting and exporting assets.

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Today we’re proud to announce our newest release of Universal Type Server, which solves common font distribution and synchronization issues and helps mitigate licensing risks for teams.

Keep Your Team’s Fonts on the Same Page with Universal Type Server

No matter how large your organization’s collection is, Type Server helps you centralize, synchronize, organize and distribute your font libraries while offering secure, reliable font management and compliance for your team.

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With the explosion of digital assets and media over the past decade, companies struggle with how to keep files organized, accessible, and properly managed. More files means more inefficiencies in the form of lost time and money spent trying to find them.

 

The Ultimate Digital Asset Management (DAM) System Has Arrived: Introducing Extensis Portfolio

Introducing Extensis Portfolio

 

Our newest release of Extensis Portfolio™ couldn’t come at a better time. In the words of our esteemed Product Manager of Digital Asset Management Solutions, Maxwell Mabe, “This is the most significant update to Portfolio since its inception, addressing core DAM functionality with an emphasis on workflow and user experience.” Built for collections of up to 10 million assets, Portfolio gets them organized into a meaningful, usable collection, and lets you find what you need, fast. Continue Reading »


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How much can Digital Asset Management (DAM) save you?

Why use a digital asset manager? It saves time and money, giving you a great return on investment (ROI). Learn more about locating, reusing and sharing your assets—Check out our handy dandy infographic to find out how much DAM can save you.

 

Digital Asset Management ROI Infographic

 

Download the Digital Asset Management ROI Infographic

 


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