Companies Evolve/ So when is the right time to embark on a rebrand? Perhaps never. But don’t let that stop you. Extensis is going through the process and we are sharing it with you in hopes that one of us might learn something!

We haven’t done one of these in quite some time, so it’s about time we got back to it. I love to see how people use typography in signage. It’s an area where companies can quickly identify their brand, and communicate a lot about themselves in a few short letters. I’ve always found Seattle to [...]

I’ve found myself thinking about advertising lately. No, I don’t produce any physical ads myself, nor do I place ads for our company. Thinking about ads is a rare beast for me. Like most consumers in the US, I’m awash in advertising from the moment I wake up until I return my head to the [...]

While I haven’t “experienced” this new form of advertising just yet, it’s yet again more proof the “if you can think of it, you can do it” concept. Now, just where is this new place that people are placing advertising you ask? It’s not across someone’s forehead. Or across, a well-endowed woman’s chest. Think lower, [...]

Man oh man do I like James Bond. Old movies and new, Connery AND Craig. I don’t need it to be all gadgets and over the top pickup lines to be entertaining, but boy the stuff Q would come up with! I know people were eight kinds of worked up over “Blonde Bond” but I [...]