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Moving text, or kinetic typography, isn’t a new technique, but it always seems to intrigue me. I can walk away from a voiceover pretty easily, but I’ve found that if I am reading along to a commercial or video that I tend to stick it out for the duration. The most recent example of kinetic typography that I’ve come across is a video produced by Angel Mission for its FiveDollarWater.com campaign. It’s a little long, but is a great example of melding art and technique to express animated text. Plus, it is also a cost-effective and socially-responsible Valentine’s gift idea.


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For those of you interested in digital asset management for higher education, listen up! Extensis is hosting two events in the month of February that will highlight DAM best practices using Portfolio 8.5.

The physical, one-day event will be held at Harvard University on February 19th and will highlight Yale University’s Pamela Patterson. The event will include case studies, roundtables and workflow discussions.

For those that are unable to attend the physical event, don’t worry as Extensis is also hosting a free webcast on February 12th. For more details on registration and logistics on either event, see the Extensis press release here.


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MacUser Five Mouse Rating

There is nothing mousy about receiving MacUser’s perfect five mouse rating for Suitcase Fusion 2. This month, two premier Mac-focused publications, Macworld and MacUser, have published favorable reviews on Suitcase Fusion 2:

Keith Martin from MacUser says, “The real icing on the cake, and what sets this version of Suitcase ahead of the pack, is the preview features it offers.”

While James Dempsey of Macworld states, “To my delight, Fusion 2 has done a remarkable job in stability, speed and usability.”


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We all know headlines need to be short, succinct and powerful. It’s the headline’s duty to pull in readers for the complete story. I’m not sure any of that matters today, most headlines around the world are all pushing the same message.

Of course the big news of the day (or week) is touting the U.S. president-elect, Barack Obama.

There are subtle differences however in how that story is being told. It’s kind of fun to read headlines from across the nation and the world today. Check out the Newseum’s front page analysis for today’s headline themes.


And if you are wondering about what fonts to use when publishing your own headlines, check out DesignM.ag’s “50+ Fonts for Big, Bold Headlines


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The folks planning the annual Macworld Conference and Expo have announced the return of the popular “Digital Art Gallery” for the 2009 event. If you’re a digital artist and interested in having your handiwork displayed for Macworld attendees to ogle over, submit your artwork today – the October 31st deadline is coming up quickly.

Go to Macworld’s Digital Art Gallery for 2008 winning entries and
for rules and submission requirements.


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Universal Type Server received a 5-star Editors\' Choice AwardUniversal Type Server continues to gain respect and positive editorial favor. The September issue of Macworld UK hit news stands this week and includes a perfect five star rating for Universal Type Server. Additionally, the publication tagged Universal Type Server with an Editor’s Choice honor.

Macworld’s Buying Advice: “We suspect that in the development of both Universal Type Server and Universal Type Client, the team from Extensis talked to a broad cross-section of its user-base; even more miraculously, it appear to have listened.  The result is a product that is powerful and scalable yet easy to use. A definite winner.”


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X-Ray Universal Type Server Review

If you are a QuarkXPress enthusiast, you are probably already familiar with X-Ray Magazine, it’s a cornucopia of information for desktop-publishing, design and printing experts.

X-Ray Magazine recently completed a very comprehensive review of Universal Type Server and posted it on their site. If you’re interested to see what others have to say about our newest solution, swing on over for a deeper understanding of how Universal Type Server can solve your Server-based font management issues. Universal Type Server: When 1+1=3


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I left my Blackberry smart phone at home this morning. I was nearly into the office by the time I realized what I had done, making it futile to double-back for a rescue. It’s now more than an hour later and I still feel lost, even though I’m fully plugged in and have phone, email and internet access here at my desk.

We all seem to have our vices in this electronic age, it could be an MP3 player, a Wii, or perhaps a digital camera. My sister for example has a constant blue blinking light attached to her ear. I can’t recall a time I’ve seen her in the last three years without her Bluetooth.

What about software? Do you have software on your system that you find indispensible? Digital photography and computer photo illustration guru, Jim DiVitale has two:

“If you told me I could have only two software programs on my computer, I would give up everything I have except Adobe Photoshop and Extensis Portfolio. They are the only two programs I can’t live without.”

Jim DiVitale uses Extensis PortfolioJim’s photography has been featured in all the leading photography/creative publications from Professional Photographer to Print Magazine. He is also a favorite lecturer and presenter at events including Photoshop World, Seybold, PhotoPlus Expo, HOW Design Conference and American Society of Media Photographers.

If you are interested in hearing what Jim has to say about digital imaging (and perhaps how he uses Extensis Portfolio), you can attend his 3-day workshop in Atlanta at the end of this month. He will also be conducting a multi-city, Adobe sponsored tour across Canada this August. It would be worth your while to check him out if you have the opportunity.


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While in New York last week for the Henry Stewart DAM Symposium and Universal Type Server press meetings, I noticed a little trend regarding questions around our customer service team. People wanted to know if Extensis outsourced to call centers in other countries. I’m happy to report that Extensis does not do that, nor do we outsource our development to other countries. With the exception of sales and consulting offices located in the U.K. and New York; Extensis occupies space here in Portland, Oregon. When you call into Extensis, you are speaking to an Extensis employee.

Outsourcing customer service is currently a pretty hot topic. It seems like everyone has a story – an ugly story – about outsourced customer service from trying to get a refund from Travelocity or an answer from a cable company.

Everyone I talked with last week seemed pleased that Extensis continues to keep customer service local.  The next time you give us a call, you can take confidence in the fact that you are indeed talking to a real life Extensis celebrity.


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Compliance and Control in Font-Intensive Workflows: The case for enterprise font managementThere is a long-running joke here at Extensis that asks, “What’s the hype with Suitcase? It turns fonts on; it turns fonts off – what’s the big deal?” That very simplicity is what makes for the best font manager. It should run seamlessly, even if those using it don’t realize what exactly is going on behind the scenes.

Unfortunately, there are additional legal and compliance factors to consider when implementing a font management strategy that go well beyond enabling and disabling fonts, particularly in an enterprise environment.

Printing and publishing industry guru, Chuck Weger has authored an informative white paper that addresses critical issues organizations need to consider when implementing a font management strategy. The paper titled, Compliance and Control in Font-Intensive Workflows: The case for enterprise font management” explores the issues surrounding enterprise font management from compliance to cost savings.

Weger has included some interesting stories on the real dangers of not having an enterprise font management solution:

“With good enterprise font management in place, an organization is much better prepared to deal with possible software audits. Although these audits are somewhat rare, the do occur, and when they do, they can be very expensive; for example, a UK publishing firm was recently fined £80,000 for font license violations.”


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