We recently exhibited at the Ad:Tech event in New York City. This is one of a number of yearly, worldwide events that focus on how new technologies are influencing the world of marketing. Conference sessions offered case-studies and other helpful tips for marketing professionals.
Since creative professionals are a driving force in marketing, it was a good place for us to show off our newest products and product features on the exhibit floor. As usual, our prize filled gumball machine was a definite hit.
For information on future Ad:Tech events: www.ad-tech.com
Maybe it’s time for a trip to Shanghai?
Extensis releases auto-activation XTension for its font management products for QuarkXPress 7 on Intel-based Macs
November 9th, 2006 by Jim Kidwell
Today we announced a number of updated auto-activation XTensions for QuarkXPress. There will be new plug-ins for Suitcase Fusion, Font Reserve and Suitcase Server all being released within the next few weeks.
Please visit the Extensis site for the full press release.
Sometimes people discover items that we’ve developed to extend the functionality of our products, and use them for other purposes. This time, it’s the drag-and-drop XTension designed to allow you to drag items directly from Portfolio into QuarkXPress. Prepress operator and blogger Chris describes his elation with and uses for the XTension here.
November 3rd, 2006 by Jim Kidwell
Extensis, a division of Celartem Inc., today announced that Halstead York, Extensis product manager will present a session titled “Font Management: Best Practices in OS X,” at the InDesign Headquarters in Seattle Washington. On Tuesday, November 7th at 8:30 a.m., York will discuss how to take control of your fonts. The session will examine the unique requirements required of a creative typography workflow. The use of thousands of fonts in a creative workgroup presents challenges to the creation of a flexible yet controlled computing environment. This session will explore these challenges, present proven workflow solutions and demonstrate them.
The InDesign Conference: Master Class is presented by Barrycon events. For more information on the conference go to http://www.barrycon.com/conference.php?sid=1&cid=16
Working at Extensis has its perks. One of them is that every Halloween, the office temporarily goes ape. The halls are strewn with decor that totally transforms the office. Each year the office is roughly divided up into teams that compete to decorate each area of the office – and it gets competitive.
This year the QA department went all-out and created a huge haunted house in one of the server rooms. The sales team chose a M.A.S.H. theme, complete with patients on cots, camouflage netting, and each team member dressed as a different character from the movie. The marketing department converted their halls into the World of Oz, with a yellow brick road, spooky forest, twinkling emerald city, and also had costumes within the theme (I was the 6 foot 3 inch tall munchkin – don’t ask). The support and operations teams jumped in with plenty of dark plastic walls, spider webs, and other creepy stuff.
Since it wouldn’t be Halloween without parties, the “adult” party included a costume contest with fabulous prizes, jell-o shots, candy and a good spread of munchies. Employees were also invited to bring in their children for a special kids party and round of cubicle trick-or-treating. It’s always great to see little goblins, ladybugs and princesses wandering our decorated halls.
Halloween is a great time to flex the creativite muscle. For me, I’ve always been a fan of the concept costume. Some of the best ones that I’ve seen over the years include:
- Cause-man – A friend once dressed in a black leotard covered with hundreds of twists of ribbon in every color.
- I’m you – Another friend dressed in a full length dressing mirror around his neck, and would walk up to people and say, “I’m you.”
- Broken record – I went to a party a few years ago covered with broken vinyl hanging from speaker wire. A good use of some ancient scratched records, and a good excuse to repeat everything that I said.
If you’re not a person who enjoys a costume party, you can always use your photoshop matte painting skills to turn a photo or your house into a spooky haunted house. I’m not sure if my 1950’s ranch would have quite the same effect, but I’m sure willing to try!
So, what’s your favorite costume? Is it a concept costume? Or perhaps you prefer a sexy costume over somthing scary?
Occasionally, when we hit certain company milestones, such as a successful product launch, we like to celebrate with an all-company outing. Recently, we were able to do a little bit of celebrating at a local amusement park, Bullwinkles.
Though it was a very rainy day (yeah, it’s common here in Oregon) employees raced go-karts, got each other even wetter in the bumper boats, and tested their hand-eye coordination in the arcade.
Today Quark announceda new tool that allows you to design Macromedia Flash-based websites using QuarkXPress.
Creativepro.com editor John Berry recently published an interesting piece about using Expert Characters and Expert Sets from your OpenType fonts. Expert characters are additional characters that can be added to fonts for items such as ligatures, small caps, fractions and so forth. John does a good job of how to use these new Expert Characters in his workflow. Check it out.
Today the UK magaizine Digit published an interesting article the details the steps required to bring a job to press. Fonts are an important part of the print process, and this article goes through the requirements that you should consider including font licensing and so forth.
To help you in the process of gathering fonts, Suitcase Fusion includes a Collect Fonts for Output tool, as well as the ability to drag selected fonts directly out onto the Desktop. Collected fonts are automatically separated into font families for ease of reference.
If you are a Font Reserve user, you can use the Font Sense plug-ins for QuarkXPress, InDesign and Illustrator to help collect fonts for output.