About Claire Taylor

Extensis Marketing Manager

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TFMA-Logo

Later this month, we’ll be attending this year’s Technology for Marketing & Advertising show, where we’ll be joined by our client, Dalziel and Pow, who will be presenting a session on their experiences of digital asset management and Portfolio Server. If you’d like to learn more about Dalziel and Pow’s DAM journey and pick up some DAM best practices, please join us:

23rd February 2010: 13.30 – 14.00

eCommerce & Content Management Theatre

We’ll also be presenting our font and digital asset management solutions on stand H22 throughout the show.

Technology for Marketing & Advertising is the UK’s only integrated marketing event. For more information please click here.


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Floating Previews in Universal Type ClientIf you are based in the Manchester or Belfast areas and are interested in learning more about font management, we’ll be hosting a font management best practices session at the Adobe® Creative Suite® 4 Roadshows, taking place in both cities over the next couple of weeks:

We hope to see you there.


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MediaPro09

Later this week, we will be exhibiting and presenting at Media Pro, the unique event for those involved in the creation, production, procurement and distribution of media and marketing communications.

We’ll be presenting a digital asset management case study and best practices session. You’ll see how BB Printing, a UK-based commercial printer uses Portfolio Server, to create an easily accessible and searchable catalog with thousands of digital files.

Presentation Agenda:
• 4th November: 10:45 – 11:15, Apple Solution Expert Theatre
• 5th November: 11:00 – 11:45, Apple Solution Expert Theatre

Also, be sure to drop by the Extensis stand (24), where we will be demonstrating both Portfolio Server and Universal Type Server. We’ll also be on hand to answer any font or digital asset management questions.

Media Pro:

  • 4-5th November
  • Old Billingsgate, London
  • Further details

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    Extensis Webcast

    If you are interested in learning more about digital asset management (DAM) strategies and solutions within the retail market, do not miss next week’s webcast.

    We’ll be joined by MCL, a specialist change management consultancy for retail. Andrew Lambert, Projects Director at MCL, will explain how MCL utilises various technologies, including DAM, to save time and money for their clients, such as Debenhams, Paperchase, Fat Face and House of Fraser. Richard Bamford, Extensis European Business Director, will also present a session on digital asset management best practices.

    Although the webcast focuses on retail, the content and best practices apply to all industries.

    24th September, 2009

    10:00 AM (British Summer Time) / 11:00 AM (Central European Time)

    Register for the Extensis webcast here.


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    Extensis Total Control Tour 2009

    In September and October we will be taking our newly released products, Portfolio Server 9 and Universal Type Server 2 out on the road.

    Visit us on the Extensis Total Control Tour and discover how the days of struggling through production and output issues, troubleshooting font problems and chasing down missing assets can be a thing of the past.

    If you are based in the UK or Ireland and would like to learn more about Portfolio Server 9 or Universal Type Server, our half day seminar series is a perfect opportunity for you to do so.

    Dates & Locations:

    • September 17th, Hove
    • September 22nd, London
    • September 23rd, Cheltenham
    • September 24th, Edinburgh
    • September 30th, Bristol
    • October 7th, Dublin
    • October 20th, London
    • October 28th, Norwich

    For more information or to register for the Extensis Total Control Tour, please click here.


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    Portfolio Server 9 digital asset manager

    If you live in Germany and have an interest in digital asset management, we are hosting two seminars, which may be of interest to you.

    Extensis’ country manager for Germany, Torsten Köbel, will be presenting Portfolio Server 9 in Hamburg and Munich in the next few weeks. Torsten will be demonstrating how Portfolio Server 9 allows you to manage, distribute and archive all your images and rich media files, saving you and your organization time and money. You’ll also get some insider tips and best practices on digital asset management.

    If you are interested in additional details or would like to register, please click on the links below:

    9th September, Hamburg
    16th September, Munich

    We hope you will join us.


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    If you are as keen on typography as we are here at Extensis and you want to brighten up your office, check out the cool Periodic Table of Typefaces wall decal, available from scribbleoneverything.com. They are made out of vinyl and can be stuck on surfaces including walls, ceilings and doors.

    Periodic-Table-of-Typefaces

    The Periodic Table of Typefaces was designed by Camdon Wilde and is also available as wallpaper for your desktop. Individual cells from the table are even featured on T-Shirts.


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    Extensis WebcastsIn recent years, font control and licensing has become a real talking point, with increasing numbers of companies realising that they simply cannot ignore the topic. One case which increased awareness of the importance of font compliance was the UK publishing firm that was fined £80,000 for font license violations.

    If you are interested in font licensing and control and would like to find out how Universal Type Server can assist in maintaining font control and license compliance, join Chris Stevens, Extensis Sales Engineer next week for a webcast on the topic:

    When: Thursday, May 14th, 10:00 a.m. GMT (UK)

    Register: Click here to register for the webcast

    If you are unable to attend, you can also view many of our past webcasts on-demand from the Extensis website. This webcast will also be available as a recording after it occurs.


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    When I was a child I used to play a game where I would try to make shapes out of the clouds in the sky. Well, Rhett Dashwood turned that game on its head and spent time searching Google Maps hoping to discover land formations or buildings resembling letter forms. Here are some of the letters Rhett was able to find in just one state in Australia. My favorite has to be the letter J.

    Google Maps Typography

    What other strange places have you spotted typography?


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    Mark Anderson1

    Mark has been well-known member of the Portfolio community since the late ’90s and is based in the UK. Initially an ordinary user of Portfolio, he has leveraged that experience and since 2001 has been a consultant specializing in Extensis Portfolio solutions. He is also the author of the community resource, PortfolioFAQ.

    What makes you so passionate about digital asset management?
    There’s something very enjoyable about bringing order from chaos, and seeing the pleasure people get – let alone the efficiency – people get from being able to find their assets at last. Happily, DAM tasks are never quite the same each time around, so for someone who likes solving problems, it’s ideal as there’s always an issue to be resolved.

    What is the most common digital asset management issue reported to you by your clients?
    Gaining control over their assets; removing duplicates, avoiding work being re-done because of ‘lost’ original versions, cutting down the time to find the right file, giving controlled wider access to assets, reducing support effort needed. Be they large organisations or individuals, the core DAM problems at outset tend to be the same

    What changes have you seen in the digital asset management market in the last five years?
    Greater use of web interfaces avoiding the need for client deployment and training – ideal for those only using the asset base as a source; Extensis Portfolio NetPublish is popular in this context. Digital camera uptake and digital processing workflows have increased awareness and use of metadata. The new breed of digital processing apps (like Lightroom) have entered the DAM arena causing some confusion as to what they’re for but have proved not to be longterm DAM tools as some thought they might.

    How do you think the digital asset management market will change in the next five years?
    Improvement in metadata support – better defined standards, Unicode support (accents, other alphabets), redaction tools, etc., will help to start to deliver on the currently unfulfilled promise of metadata in multi-application workflows.

    When and how did you first become involved with Extensis?
    Circa ‘96. A small Windows-based start-up using Mac-based designers – not fun! The x-platform aspect of Portfolio and free browser that ran from a CD was a real lifesaver; at the time other solutions were either single OS only, had no browser(s) or did but charged for them. Being able to send CDs of assets, with additional metadata in an FDB, really boosted turnaround time on the production side of things. Asking lots of questions about the app as a user taught me a lot about the app, which I shared back with the community, originally in the old Extensis forums and then in 2001 via my FAQ. Around the same time people started asking me to help with Portfolio projects and I moved into consulting on Portfolio and DAM solutions.

    When did you first use Portfolio?
    In about 1996, I tried out v3 and ended up buying the just-launched version. I’ve since used Portfolio Server from v5 onwards, PortWeb v4 through v6, and NetPublish since it’s introduction alongside v7.

    What is your favourite feature of the Portfolio software suite?
    Originally the CD & browser aspects (see above). FolderSync’s evolution as server- based AutoSync is great, especially once you’ve got your system organised. Favourite new thing? As a consultant, v8.5.2’s ‘Save Catalog Type…’ is a real boost; I can do a lot of catalogue configuration and save out a new ‘catalog type’ to send to a client, I’ll never get to visit and know the catalogue they make from it will have the correct starting layout. If you customise a lot, you’ll know the time that could take before the feature was added.

    In your opinion, what makes Portfolio stand out from the competition?
    Ease of use/installation and scalability. New users are regularly surprised at how quickly a working Portfolio system can be up and running. This enables them to get started today instead of getting mired in endless planning. Installations can start with a little as one client and scale right through to a full SQL back end according to their needs and budget, without significant change being made to data catalogued thus far.

    What services do you offer Portfolio customers?
    Software installation/configuration. Portfolio workflow design and consultation. Pre and post DAM adoption audit. NetPublish configuration & template customisation. Scripiting & integration. Support. Training. [PC & Mac]

    If you would like to find out more about the services offerred by Mark, please visit:Shoantel. You’ll also find Mark’s expertise at the free resource PortfolioFAQ, and in the Extensis User-to-User forums.


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