About Amanda Paull

In the blog space, I'm a newbie. At Extensis, I'm an 'old-timer' in Extensis years. It is a distinction gained after some undefined amount of time (say, 6 or 7 years). There are a handful of us. (There is also a small subset at Extensis who are on their 'second tour of duty'. Those are people who left for one reason of other and then ...came back! Never worked anywhere where this happened. Yet it has happened here repeatedly. "The grass is never greener than at Extensis?") Perhaps more on this later. Back to the topic at hand. As Jim might ask in his '20 questions' feature: Where's my cog in the Extensis machine? Well, I look at it like this. Ever heard the expression 'Those who can, teach. Those who can't teach, teach gym? Well, there is a corrolary in the marketing realm. Those who CAN...create. Those who CAN'T...manage. BTW- I'm the VP of Marketing (AKA: the manager) You can reach me on: Google+

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Creative-Office-DeskFor many designers, photographers, video editors, and other creative professionals, keeping track of versions can be the bane of your existence. From creative directors to clients to anyone passing by your desk, everyone has an opinion and wants you to tweak this or that. And how many times do they ask you to revert back to what you originally had? More often than you’d care to count I’m sure.

Truth be told, I’ve been on the requesting side of the equation far more often than the designer side. I’m guilty of saying things like, “Make it punch” or “This needs to pop” or “It needs to be more whimsical”. As a marketer, I think in terms of the emotion I want to convey or how I want people to react to something. Consequently, it’s easy to fall into the trap of using those same feelings I want to elicit when giving creative direction. When giving these sorts of subjective edits, it’s no wonder artists frequently have to roll back to a previous version. They are just stabbing in the dark.

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The late Adrian Fruitger said,

Typography must be as beautiful as a forest, not like the concrete jungle of the tenements. It gives distance between the trees, the room to breathe and allow for life.

We can visualize where Mr. Frutiger was coming from, especially having the Oregon wilderness in our mind’s eye to draw from. Wispy moss appears placed just so–draping off Doug Fir trees, like the visual perfection of typographic ligatures.

With mad respect for Mr. Frutiger’s contributions to the legibility of the world, we present our most recent set of Fontspiration to inspire your typography. These pieces feature type by DSType, Chank Fonts, Klim Type Foundry, Jukebox Type, Bitstream, and Atipo. Check ’em out:

Find New Fonts with Fontspiration: Typography to Inspire You
Foundry: Bitstream
Fonts: Zapf Humanist Regular, Italic, Ultra, Ultra Italic
Artist: Blue Collar Agency
Inspiration: In remembrance of World Trade Center 911 Disaster

Find New Fonts with Fontspiration: Typography to Inspire You

Foundry: Chank Fonts
Font: Chauncy Pro Bold
Artist: Blue Collar Agency
Inspiration: National Hot Dog Day on July 23rd

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Maybe you’ve noticed, maybe you’ve heard–we love food. Pairing good food with good libations and surrounding it with good company is a surefire way to let the good times roll. Now: toss in good typography and you’re going to have to excuse us for a moment so we can go do our happy dance.

Because we’ve discovered how awesome it is to marry food, drink, and typography we have dedicated a mini series to the topic (our Instagram account is chock full, too). Check out where the first and second installations in our Food & Type series took us, but be sure to grab a fork and open Illustrator as we introduce you to the deliciously talented Chris Durso. Oh, and remember that project that turned the 50 states into clever food puns that went viral? Yeah, that was him.

From a Font Nerd to a Foodie: an Interview with Chris Durso

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Not Our First Food & Type Rodeo

We love whisky (and whiskey), and we love typography. So when we stumbled across the breathtaking illustrations of Ballantine’s 12 Year Old Scotch Whisky tasting notes by Scotland-based designer and illustrator Steven Bonner, we poured ourselves one, and typed up a list of burning questions for this food and type creative.

Whisky Reimagined with Steven Bonner

Clementine and Oak; Ballatine’s Scotch Whisky

 

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Question: What happens when you mix a smarter-than-your-professor engineering brain with a creative’s awareness of typographical design and then toss it in the oven for fifteen minutes at 325 degrees?

Answer: Dutch food-and-type designer, Printmeneer.

Printmeneer is a business sprouting from one man’s homemade 3D printer and an inkling that cleverly designed cookie cutters would be a hit with both lovers of design and lovers of glutinous treats. Built with a naval architect’s know-how and a baker’s precision, these cookie cutters come in a myriad of funky shapes and sizes, but we, font geeks that we are, were stopped in our tracks when we saw his Garamond, Baskerville, Futura and Helvetica cookie cutter series.
Printmeneer cookie cutters - Extensis (1)

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During the month of May, we asked you to help us fill the interweb with typographic design inspired by the music world. With your contributions using #AudibleInspiration, we created an ode to our favorite musicians and designers and took a fresh look into just how much the two words intertwine.

Entries spanned the gamut from favorite album art to custom hand-drawn song lyrics. Shout-outs and hat-tips were given to musical bluegrass artists to 80’s electro-pop and everything in-between. And without further ado, we’d like to congratulate our winner, Tory Burke. Tory scored a sweet prize—a pair of Beats By Dre headphones.

Audible Inspiration Contest Winner: Tory Burke

Audible Inspiration Contest Winner

Baby I’m Howlin’ For You; Original Work by Tory Burke

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Finding new fonts to work with is always fun for graphic designers. We recently posted two pieces on this very topic, Font Identification: How To Find The Name Of A Font In Use and How To Find Your Favorite Fonts. Though, for us there’s no real type inspiration like Fontspiration. Lucky you, we are rolling out a whole new set of pieces to tantalize your type taste buds.

Our June pieces feature type by Mendoza VergaraKilm Type FoundryHipopotam Studio, and Leo Koppelkamm. Take a gander:

Typography Inspiration: New Fontspiration Featuring Fontfabric, Ultra types & More

Foundry: Leo Koppelkamm
Font: Blu Regular & Opposite
Artist: Blue Collar Agency
Inspiration: Inspired to bring back the glory days of the cassette tape.

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Art and music are so intertwined that sometimes it’s hard to find the end of one and the beginning of the other. Music inspires creativity, and as it’s almost impossible to imagine peanut butter without jelly, so is it hard to hear Pink Floyd over the speakers without seeing visions of prisms and scrawled, splattered typography. We know that when we get into a groove, we find creative fuel and soul-soaring inspiration folded into the guitar riffs of our favorite tunes. Whatever arduous task, given a soundtrack, feels less like a chore and more like a boogie. We could go on and on and on, but the point is: we’re dedicating this month to our love of typographic design in the music world. And we’ve crafted a contest so that you can play along with us.

Audible Inspiration Contest

Do you have a favorite LP cover? Think The Ramones have the best band logo? Are you a next-level groupie? Prove it. Shout out to your favorite musicians and designers and enter to win a sweet prize all the while. We want to fill the internet with one big ode to musical design inspiration using our own #AudibleInspiration. Here’s how to enter to win a jazzy pair of Beats By Dre headphones:

  1. Find your favorite music-inspired typographic design and share it on Facebook, Twitter, Pinterest or Instagram, or create a piece yourself. Serious brownie points will be awarded to those who design their own entries—we love designed lyrics and redesigned band logos or album art! (Hint: check out our Fontspiration App).
  2. Tag us @extensis and #AudibleInspiration

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Follow Us On Instagram & Tag A Friend To Enter

The creativity we see on Instagram every day is an inspiration. And we’re humbled to see how fast our following has grown. To say thanks and keep the momentum going, we’re running a follow and tag contest through the month of April.

Follow us on Instagram @extensis to see what gets our creative juices flowing (and perhaps yours too!) For your chance to win a fun, designerly prize, just tag a fellow Instagrammer in a comment on the prize image. Please share with your creative comrades!

Instagram Follow & Tag Contest

Instagram gets our creative juices flowing every day

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Instagram Giveaway

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Our first ever Instagram Giveaway

We’re new to Instagram! We love it for connecting with the global creative community, finding talented designers to collaborate with on projects like Fontspiration (our typographic showcase in Suitcase Fusion) and sharing what we are most passionate about. Inspiration abounds on Instagram!

Follow us on Instagram @extensis to see what excites us most from a design and typography point of view AND for your chance to win a fun, designerly prize to impress your friends and brighten your workspace. All current followers are entered to win—Tell your creative compadres!

Instagram Giveaway—inspiration abounds on Instagram

Inspiration abounds on Instagram

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