At heart, Extensis is still a company where font geeks and design aficionados reign supreme. We’re still doing what we set out to do from Day One – make the lives of creatives easier (i.e., equip creatives with better tools to work faster and smarter.) So, how are we doing that exactly? Well, simply by making it easier to organize, find, select, share and distribute fonts and digital files. After all, in today’s age of digital workflows, these are the building blocks for creative design work. And with the average creative professional having to manage thousands of digital files and fonts, our font management and creative assets management software has never been more critical to ensuring that creatives still have that all-important time to, well, simply create.
Product Marketing Manager for Font Solutions
Where is your cog in the Extensis machine?
I have many cogs, wheels and sprokets. I create a lot of online content for our font management products, including videos, webcasts, white papers, and more.
What is your claim to fame?
I am an avid sushi chef, gardener, and am published in over five languages.
Where is your happy place?
On the back of my 2005 Suzuki Boulevard C50 entering into a long stretch of twisty road.
VP of Marketing
Job: Unofficially, I’m responsible for simple things: words and pictures. A bit harder than it sounds. See, I have to wrangle a motley crew of creative types, talented but opinionated ‘wordies’, control freaks, web-a-holics, reality-loving socialites, and quiet performers- all who outshine me in every respect. Officially, I’m the VP of Marketing.
Special skills: Candy-making is my (only) talent. Give me a cocoa bean and stand back!
Vice: Chocolate in all forms: solid, liquid, molded, truffled, baked, ground, brewed, …and none of that milky stuff- straight-up for me. Milk is for kids.
Senior Product Manager for Font Solutions
I was going to claim to not be a font geek, until somebody pointed out that the license plate on my car reads “FONTS,” at which point I gave up. Besides leading the charge for creating the entire WebINK service, I have a hand in pretty much anything typographic or fonterific that comes out of Extensis, whether it’s Suitcase Fusion, Universal Type Server, our Font Management Best Practices Guide for OS X, or new logo designs.
Even outside my day job I’m still into everything to do with typefaces: history, technology, design, business and even forensics (which last has had gotten me quoted in the Washington Post about President Bush, and the Dallas Morning News about an NFL star). My typeface Hypatia Sans is an Adobe Original.
Other things I love include collaborating with creative people who are passionate about their work, watching movies, and playing and collecting board games.
Product Marketing Manager for DAM Solutions
I remember when I first started using. It was the mid 80’s and the dealer had just received some new inventory. It wasn’t the high end stuff from NoCal, but the dealer said it was just as good. It made me feel so powerful, like I could do anything, and I become hooked. I then moved on to more powerful stuff. I went from the 6502, to x86, and then PPC, and now x64. I now spend most of my day using, or thinking about using.
My name is Edward Smith, and I am a computer addict.