Monthly Archives: February 2010
Font Aid IV: Coming Together
February 17th, 2010 by Jim Kidwell
The font designed to benefit Haiti relief efforts is now complete and available from a variety of font vendors. The font consists entirely of ampersands to represent people coming together. Check it out.
All proceeds of the sale go directly to Doctors Without Borders.
DAM Client Case Study at TFM&A
February 10th, 2010 by Claire Taylor
Later this month, we’ll be attending this year’s Technology for Marketing & Advertising show, where we’ll be joined by our client, Dalziel and Pow, who will be presenting a session on their experiences of digital asset management and Portfolio Server. If you’d like to learn more about Dalziel and Pow’s DAM journey and pick up some DAM best practices, please join us:
23rd February 2010: 13.30 – 14.00
eCommerce & Content Management Theatre
We’ll also be presenting our font and digital asset management solutions on stand H22 throughout the show.
Technology for Marketing & Advertising is the UK’s only integrated marketing event. For more information please click here.
Happy Birthday Adobe Photoshop!
February 9th, 2010 by Amanda Paull
I just became aware of what a momentous day this is- the 20th birthday of Adobe Photoshop- and decided the day could not go by unrecognized. After all, were it not for Photoshop it is very likely Extensis as a company would never have come to be. Our initial software offerings 15 years ago were plug-ins for Photoshop and QuarkXPress (PhotoTools and QX-Tools ring any bells?).
We are a very different company today, and yet we still build products for people who use Photoshop and Adobe apps everyday. So from all of us here at Extensis- a big “Happy Birthday to you”.
20-year-old Photoshop 1.0 box
BTW- yes, this is a box shot from our archive. Located via Extensis Portfolio. So, I have to ask- how quickly could YOU find a 20-year-old image?
What your biggest DAM challenge?
February 8th, 2010 by Jim Kidwell
We’re a fan of the folks over at CMS Wire. They have developed a good amount of digital asset management content that is frequently quite interesting. Of note, recently they published a survey to their readers that asked “What is your biggest Digital Asset Management challenge?”
The survey results are actually quite revealing, and if you’re considering implementing a solution soon, worth exploring. Leading the pack at this time is “Taxonomy/Metadata development.”
If you’re not familiar with metadata, it’s all of the information that can describe your digital asset. As an example, for a photograph, you have the EXIF data such as shutter speed, aperture, flash metadata that is automatically embedded by digital cameras. Yet in addition there are quite a few other pieces of data that you might want to capture that describe the image’s content, use in projects and so forth. When you have thousands of images to catalog, the process of tracking this type of metadata can become overwhelming if you don’t have established procedures.
To help you determine your own internal procedures, we’ve developed a list of 5 Tips for Advanced Metadata Management. Hopefully they’ll help you establish procedures that make your DAM workflow smooth and efficient.
