The Extensis Community Blog
One sunny summer afternoon, a group of hungry type enthusiasts at Extensis set out to survey cart pods across our home city of Portland, Oregon. We wondered, how does the P-town food truck scene reflect in their signage and typography? The PDX Food Cart Font-Off was born.
We Challenge You to Show Us Your City’s Best with the Food Cart Font-Off Contest
It’s time to represent your neck of the woods—with prizes up for grabs. The food cart and truck culture is big in places like Austin, Boston, LA and NY—now it’s your turn to show off the best cart typography your turf has to offer.
To enter, submit a photo of the best food cart typography in your city—then rally votes. Two winners (clinched by most votes, and our top favorite) will receive an awesome foodie prize pack. Enter to win one of two fabulous goodie boxes. Check out the sweet prizes shown below.
Foodie Prize Packs (2) include:
- Oversized Pretzel Pool Float—Tasty, twisty fun
- Sriracha Water Bottle
- Hedgehog Toothpick Holder—for serving cocktails or hors d’oeuvres
- Retro Pop-Up Hot Dog Toaster (awesome grill marks included)
- Ninjabread Men Cookie Cutters (3 different warriors)
- Peanut Butter & Jelly Best Friend Rings (share with your bestie)
- Stainless Steel Bicycle Handlebar Cup Holder
- Sunnyside Egg Shaper—The forecast for breakfast is yolky with some light cloud cover
- Presto PopLite Hot Air Popcorn Popper (#1 best seller)
Extra credit for elegant use of fonts generally despised by graphic designers (Papyrus, Comic Sans, Hobo, Curlz). We’re not saying it’s even possible, but…WHAT ARE YOU WAITING FOR?! We just gave you a reason to eat and browse for the best fonts you can find.
If you are from Portland or have ever visited the Rose City, chances are you’ve strolled through a pod of food carts. These tiny shacks serve up some of our city’s most mouthwatering, handheld meals. But what’s also lovable about this culinary phenomenon is the personality that goes into each one. The best food carts in Portland not only have amazing menus, they also have charming signage and presentational aesthetics that draw patrons in. One sunny afternoon, a group of hungry typography enthusiasts at Extensis set out to survey cart pods across P-town. Traveling from east to west, we evaluated the look, feel, and food of more than 130 carts.
The Portland cuisine scene is known for combining an emphasis on fresh, organic and local cuisine with a plethora of ethnic influence. So how does this reflect in their signage and typography? Read on to see the top type and graphics in the PDX Food Cart Font-Off.
Tags: Big-Ass Sandwiches, Brunch Box, Cartopia, Chef Andy Bates, Factory North, food carts, Food Network UK, Jolby & Friends, Marty Schnapf, Parliament, Perierra Creperie, Portland, signage, The Big Egg, The Grilled Cheese Grill, The Native Bowl, Travel Channel, typography, Whiffies Fried Pies, Wolf & Bear's
How much can Digital Asset Management (DAM) save you?
Why use a digital asset manager? It saves time and money, giving you a great return on investment (ROI). Learn more about locating, reusing and sharing your assets—Check out our handy dandy infographic to find out how much DAM can save you.
How popular culture swings the pendulum of design.
We’re rounding out our series on type trends of the past century. It’s been quite the journey exploring the days of letter setting and hand-drawn fonts of the early twentieth century. We wandered through the eccentric assortment of mid century type. For this post we’re focusing on the triumphs of the past thirty years. Let’s stir up some inspiration with a look at everything from Adobe Garamond to grunge type!
1980s: Digital Revolution and Materialism
Technology began its reign during this decade. From personal computers and video games to VCRs and Walkman, the digital revolution was on the rise. This brought wealth in many forms. The middle class began to grow all over the world, giving the average person more money to burn.
The number of televisions in the world doubled during the 80’s, meaning more advertisements than ever. Bigger was better and fashion became more bold. The modern women began to wear power suits with shoulder pads and extra hairspray. Michael Jackson and Madonna redefined the music industry and MTV was there to document. NASA continued to explore space, while AIDS shocked the planet back home.
Tags: Adobe Garamond, Apple computers, Citizen, David Carson, gotham, Harriet Gonren, Hoefler and Frere-Jones, Morire, Novaese, Officina, Rotis, sans serif, Tektura, Trixie, type design, typography, Versailles
Design Rules: Change Your Perception of Design Restrictions
Hate to burst your creative bubble, but in reality, much of the design process is about following rules. From layout grids to brand guidelines, obeying standards is part of the art. While boundaries can feel obtrusive they can also push us to be more creative problem solvers. The world’s most innovative designers use constraints to their advantage, driving them to push the line.
This blog post is dedicated to helping you see project restrictions and requirements as creative obstacles. Starting with a blank canvas can be overwhelming, so lets celebrate the beauty of rules and standards.