The Extensis Community Blog
Welcome to Type Tasting, our new series that’s all about having fun with typography and stuff to eat. For our second Type Tasting, we go green and glorious for St. Patrick’s Day on March 17, 2014.
We decided to celebrate the heritage and culture of the Irish with the sentiment of happiness and good fortune. Do you feel lucky? Well, do ya? Good!
March 5th, 2014 by Jim Kidwell
Last week I attended the Technology for Marketing and Advertising event at Earl’s Court in London. Besides being an event custom made for me to attend (ooh, look cart abandonment software, how neat!) I was fortunate enough to also present a couple of topics to attendees.
My first presentation was to a sold-out crowd on branding and typography. It included a decent amount of back and forth conversation with the audience, and even though British audiences are traditionally more reserved, these attendees weren’t shy about sharing.
If you’d like to view the presentations, I’ve uploaded them to Slideshare below. While you won’t get all of my stellar speech, at least I think that you’ll get the gist of it.
The second talk covered topics that companies should consider when thinking about moving their DAM solution to the cloud.
March 4th, 2014 by Amanda Paull
Welcome to Dig This Design. Each month, we’ll showcase pioneering websites crafted by our peers—the creative teams and companies that push the envelope in our industry. Let’s dive into some inventive work that has recently caught our eye.
Jack is Back (with extra bacon)
There’s no denying the gastronomic beauty of bacon. That’s why we’re excited about the new Bacon Insider from Jack in the Box. It’s the first burger to mix three full strips of bacon right in the patty. Now that’s smart! But what’s more appealing than the extra flavor is the campaign page they created for the 2014 Super Bowl. It entices with a rich, bright design reminiscent of a blue bird day on the farm. The entertaining, scroll-triggered motion design and a “Bork Blaster” arcade game will have you pining for a bacon-filled bite.
But let’s talk type. The main font is Halis Rounded by Ahmet Altun. This lovely typeface isn’t available as a web font, but our WebINK library has similarly stunning specimens such as Co Headline, Metallophile and Hermes Optimo.
February 27th, 2014 by Max Mabe
This week we are hearing from Ron Powell, Graphics Supervisor at NOW Foods. Head over to our sister site DAM Learning Center to check it out.
Join us at the SXSW Font Nerds Meetup!
- Friday, March 7th
- Long Center
Heck, you don’t even need to have a SXSW to come to the meetup! This event is free and open to the public.
Font nerds unite in Austin!
I hope to see you there.