Manage This

The Extensis Community Blog


Maybe you’ve noticed, maybe you’ve heard–we love food. Pairing good food with good libations and surrounding it with good company is a surefire way to let the good times roll. Now: toss in good typography and you’re going to have to excuse us for a moment so we can go do our happy dance.

Because we’ve discovered how awesome it is to marry food, drink, and typography we have dedicated a mini series to the topic (our Instagram account is chock full, too). Check out where the first and second installations in our Food & Type series took us, but be sure to grab a fork and open Illustrator as we introduce you to the deliciously talented Chris Durso. Oh, and remember that project that turned the 50 states into clever food puns that went viral? Yeah, that was him.

From a Font Nerd to a Foodie: an Interview with Chris Durso

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Digital assets are, as the name implies, meant to serve the business or organization in which they reside.  But if they are ineffectively managed, these assets can become liabilities.

To prevent this from happening, here’s 5 tips:

  1. Establish digital asset management (DAM) best practices immediately. It’s impossible to manage something without putting forethought into the processes and tools you will use, so if this is your first attempt, take your time and get it right. If you need ideas, check out our DAM Best Practices Guide.

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iStock_000053522702_SmallThe end of the line for your digital assets is a lot like retiring a comfortable pair of old shoes. You can’t bring yourself to do it, so they sit around forever.  Usually it takes an extenuating circumstance to force us to say goodbye to our beloved items. But it shouldn’t.

In most data centers – where your digital assets live – the main three concerns are:

  • Power – Power doesn’t apply here since servers have become optimized for green energy initiatives;
  • Space – In the ‘old’ definition of space, people were concerned with server racks.  With VMs, that really doesn’t apply;
  • Cooling – It’s already well handled.

So when it comes to dealing with old digital assets, what should we be concerned with?

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Check out our video about the Font Panels in Adobe Creative Cloud applications and learn how to use your entire Suitcase Fusion font collection.

Browse your own font library, Google Fonts and any downloaded Typekit fonts, and get your full “font picture” before any project starts.

Watch more Suitcase Fusion 6 videos here.

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You’re no girl scout. You aren’t designing bake sale fliers anymore. And even if you were, the font list in your favorite pro design software is an endless black pit of scrolling, turning a simple font selection task into a pull-your-hair-out, existential crisis sort of situation. Have you seen that thing lately? Go ahead, open it up and take a look. That list is a behemoth!

You could choose to get lazy and make a “James Cameron” decision (i.e. opt into an overly-trodden and dare I say disgusting font like Papyrus for your high-profile project and thus make every designer that presses ‘play’ nauseous). OR, you could check out the wide world of font management, tame your font game and take control of your workflow while improving your final products.extensis-avatar-movie-papyrus-font

 

 

If you’re hearing church bells in your head, but are a Macintosh user, reroute over this way; if you use Windows, swerve this way to download the PDF booklet, or tread on for an abbreviated version in this post.

So, here are some highlights of our Windows Font Management Best Practices Guide. Increasing workflow and getting more organized with your typography starts here:

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